{"id":6344,"date":"2008-12-29T21:33:25","date_gmt":"2008-12-30T04:33:25","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6344"},"modified":"2008-12-29T22:00:58","modified_gmt":"2008-12-30T05:00:58","slug":"the-return-counter-looking-ags-trojan-horse-in-the-mouth-no-mere-api-ing-ape-dwellicious-is-a-true-dead-pool-mash-up","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6344\/the-return-counter-looking-ags-trojan-horse-in-the-mouth-no-mere-api-ing-ape-dwellicious-is-a-true-dead-pool-mash-up\/","title":{"rendered":"The return counter — Looking AG’s Trojan Horse in the mouth: No mere API-ing ape, Dwellicious is a true dead-pool mash-up"},"content":{"rendered":"
\n

O wad some Power the giftie gie us
\nTo see oursels as ithers see us!
\nIt wad frae monie a blunder free us,
\nAn’ foolish notion:
\nWhat airs in dress an’ gait wad lea’e us,
\nAn’ ev’n devotion!<\/em>
\n        –Robert Burns, To a Louse<\/em><\/p><\/blockquote>\n<\/blockquote>\n

In a comment on AG’s bribe\/gift extravaganza<\/a>, I said:<\/p>\n

And, yes, the Dwellicious campaign stunk to high heaven. It’s headed straight for the dead pool, once it actually launches. The same dumbass “idea” has already failed several times. To say anything else is absurd.<\/p><\/blockquote>\n

That remark turns out to be grossly unfair. Dwellicious<\/a> is not all-on-its-own to the dead-pool destined, it is a mash-up and mash-note-like send-up of a vast host of future dead-pool denizens.<\/p>\n

Here’s the pitch. People will shop at lots of different Realty.bots, see? So Dwellicious gives them an easy way to organize all the houses they are finding on these various sites. It has social-networking tools built in, since, apparently, social-networking-type homebuyers can’t even go to the bathroom without permission from their TwitterButtBuddies. Not only that, but Dwellicious taps into every available Realty.bot and social-networking API, which will possibly prove to be astounding if anyone ever accidentally uses this silly site.<\/p>\n

I watched the Dwellicious PR campaign a few weeks ago, assuming that it had<\/em> to be astroturf, but today is the first time I have paid even one second’s attention to the product itself.<\/p>\n

It’s actually quite an instructive clusterfrolic, if there are web entrepreneurs out there who want to learn how to get just about everything wrong.<\/p>\n

Here’s the straight dope: Dwellicious seems to have been developed by paying devout attention to the TwitWit echo chamber — without one second or one dollar being devoted to actual market research.<\/p>\n

Premise: People will shop at lots of different Realty.bots.<\/p>\n

This is almost certainly false. Homebuyers window-shop<\/em> at sites like Trulia and Zillow. When they get serious, they move to a particular, robust and — important concepts ahead — complete and non-redundant IDX or VOW search engine.<\/p>\n

(A subsidiary premise of the entire dead-pool-bound Realty.bot movement is the idea that some strange imaginary people might want to purchase a residence in more than one major Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O wad some Power the giftie gie us To see oursels as ithers see us! It wad frae monie a blunder free us, An’ foolish notion: What airs in dress an’ gait wad lea’e us, An’ ev’n devotion!         –Robert Burns, To a Louse In a comment on AG’s bribe\/gift extravaganza, I said: And, yes, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,6,5,19],"tags":[],"class_list":{"0":"post-6344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7995,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7995\/sin-idx-6-of-365\/","url_meta":{"origin":6344,"position":0},"title":"Sin IDX (6 of 365)","author":"Ryan Hartman","date":"April 20, 2009","format":false,"excerpt":"The best leads I get at PropertunityKnocks.Com are direct inquiries in response to my vids. And now on HeyCentralPa I'm going to take a stab at not measuring a real estate internet marketing campaign's success by the daily number of \"Mickey Mouse\" and \"Heywood Jablome\" registrations. In tomorrow's episode, I'll\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"dwellicious","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/04\/dwellicious.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8002,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8002\/redirect-heycentralpacom-centralpalivingcom\/","url_meta":{"origin":6344,"position":1},"title":"Redirect: HeyCentralPa.Com –> CentralPaLiving.Com","author":"Ryan Hartman","date":"April 22, 2009","format":false,"excerpt":"301 Time -- I've Found A Guinea Pig! What a relief... I think I'll take the daily updates over to HouseYourMom.Com, posting only a high quality weekly update here, and sparing everyone the daily gory detail midnight rants...It just feels a little awkward hogging up everyone's feed readers with this\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Walt","src":"https:\/\/i0.wp.com\/propertunityknocks.com\/centralpa\/wp-content\/uploads\/walt.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5827,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5827\/social-bookmarking-for-home-search-will-it-work\/","url_meta":{"origin":6344,"position":2},"title":"Social bookmarking for home search. Will it work?","author":"Brad Coy","date":"November 26, 2008","format":false,"excerpt":"This has been in draft mode for a few days now since I commented on this at Mashable. That's just as well since Benn over at AG was able to get a look under the hood which changes my feelings about this new bookmarking app for home lookers. (now in\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10744,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10744\/unchained-melodies-a-sublime-mash-up-of-william-shatners-common-people\/","url_meta":{"origin":6344,"position":3},"title":"Unchained Melodies: A sublime mash-up of William Shatner’s cover version of Common People","author":"Greg Swann","date":"December 30, 2009","format":false,"excerpt":"I have time to write software today for the first time in a while -- which is well because we need it. While I was working, Radio Paradise (commercial-free semi-hip music for middle-aged white people) played William Shatner's cover of Pulp's Common People, and it made me so nuts I\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7894,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7894\/introducing-heycentralpacom-mmbb-part-2-of-365\/","url_meta":{"origin":6344,"position":4},"title":"Introducing HeyCentralPa.Com (MMBB Part 2 of 365)","author":"Ryan Hartman","date":"April 16, 2009","format":false,"excerpt":"Ok\u2026In my last post I set today as my personal deadline for posting part 2 of 365 in my Mega Monster Broker Blog Experiment\u2026. So here we go. But first things first. Nobody reached out and volunteered to pay me the big bucks.... \u00a0\u00a0 Bummer. But don\u2019t cry for me.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2619,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2619\/vertigo-by-map-mash-up-how-to-spin-your-way-around-the-globe\/","url_meta":{"origin":6344,"position":5},"title":"Vertigo by map mash-up: How to spin your way around the globe","author":"Greg Swann","date":"February 19, 2008","format":false,"excerpt":"There's Grant's Tomb, looking a little scruffy in Riverside Park in Manhattan: And here's your chance to take a truly dizzying tour of the Guggenheim Museum: These images, and many more, are brought to you by 360cities.net, a Google Maps mash-up of 360 degree panorama shots from all over the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6344"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6344\/revisions"}],"predecessor-version":[{"id":6348,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6344\/revisions\/6348"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}