{"id":637,"date":"2006-11-13T18:40:07","date_gmt":"2006-11-14T01:40:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=637"},"modified":"2006-11-13T18:43:01","modified_gmt":"2006-11-14T01:43:01","slug":"once-more-unto-the-breach-assailing-buyers-from-a-different-direction","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/637\/once-more-unto-the-breach-assailing-buyers-from-a-different-direction\/","title":{"rendered":"Once more unto the breach: Assailing home-buyers from a different direction . . ."},"content":{"rendered":"

We are forever indebted to Richard Riccelli<\/a>. The ad shown below is another attempt to persuade buyers to think about what they’re paying for buyer representation, and how they might pay less. This approach was suggested by Richard, and he out-and-out wrote about half the copy. If we had to pay him for these efforts, we would have to sell our own house!<\/p>\n

<\/p>\n

Sometime very soon, I’ll write the full story of our work for the Pawlenkos — which is involved — and from that I’ll revise the landing page for this ad.<\/p>\n

Splitting our bets, here’s a completely different take, commended to us by Jeff Brown<\/a>. As I’ve discussed, we list very hard<\/a>, but we’ve been very careful taking listings this year. If a house isn’t A+ in all categories it won’t sell, and we don’t list to not sell. But Jeff is convinced that the worm will turn with the calendar, and we’re inclined to agree. And, unlike buyers, sellers care a great deal about value propositions.<\/p>\n

<\/p>\n

The real push for an approach like this is door-to-door, and we’ll begin that in earnest in early December…
\n<\/p>\n

Technorati Tags: arizona<\/a>, arizona real estate<\/a>, compensation for buyer representation<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We are forever indebted to Richard Riccelli. The ad shown below is another attempt to persuade buyers to think about what they’re paying for buyer representation, and how they might pay less. This approach was suggested by Richard, and he out-and-out wrote about half the copy. If we had to pay him for these efforts, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":719,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/719\/strong-coffee\/","url_meta":{"origin":637,"position":0},"title":"Strong coffee","author":"Richard Riccelli","date":"November 30, 2006","format":false,"excerpt":"Thinking about your lawn signs and listings and your picture on your card.** Thinking about where you can find ideas and inspirations that will cause buyers to come to you instead of the other guy.From time to time, I'll introduce you to people from my world who have influenced my\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1677,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1677\/in-defense-of-buyers-agents\/","url_meta":{"origin":637,"position":1},"title":"In Defense of Buyers’ Agents","author":"Jeff Kempe","date":"July 19, 2007","format":false,"excerpt":"This came into the comments section of this post yesterday, from Joshua Ferris:What type of services do you expect a buyer's agent to offer in order to create a \"real value\"?Thank you, Joshua, for the set up! Timing couldn't be better; there seems to be a confluence of events. Redfin\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2859,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2859\/why-chicks-dig-laand-dallas-and-phoenix-and-denver-and\/","url_meta":{"origin":637,"position":2},"title":"Why chicks dig LA…and Dallas and Phoenix and Denver and…","author":"Richard Riccelli","date":"March 30, 2008","format":false,"excerpt":"Depending upon where you sell homes, you now have one powerful reason (of two) to target single, out-of-town buyers (as if Miami realtors need another reason to attract Minneapolis men). Me, I'm staying put in Charleston. But while the numbers may look good, I am furiously mining the data for\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2696,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2696\/dress-up-that-custom-weblog-youve-built-to-help-sell-your-home\/","url_meta":{"origin":637,"position":3},"title":"Dress up that custom weblog you’ve built to help sell your home","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Dress up that custom weblog you've built to help sell your home Last week we built a custom weblog to help you sell your home. This week, let's dress it up a little. Some of the things\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4785\/making-the-riccelli-bet-to-take-away-the-fear-of-trying-something-new\/","url_meta":{"origin":637,"position":4},"title":"Making the Riccelli bet to take away the fear of trying something new","author":"Greg Swann","date":"October 2, 2008","format":false,"excerpt":"Richard Riccelli doesn't write here very much, but, when he does, it's pure gold. I've been writing in BloodhoundBlog about Richard since the blog was young, as have others, and Richard has been writing with us for as long as we've been a group blog. I can't sing his praises\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1289\/its-fewer-stupid-why-buyers-should-interview-their-agents\/","url_meta":{"origin":637,"position":5},"title":"It’s FEWER, stupid! Why buyers should interview their agents.","author":"Kris Berg","date":"April 11, 2007","format":false,"excerpt":"Do you know what the most common name in America, or perhaps the world, is? Undisclosed Recipient. From another inductee into the Realtor&174; Hall of Shame, yesterday I received a most exciting offer. \"Mr. Realtor\", as he calls himself, had this to say: When I was in the trenches, I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=637"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/637\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}