{"id":6407,"date":"2009-01-01T11:44:22","date_gmt":"2009-01-01T18:44:22","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6407"},"modified":"2009-01-01T11:50:10","modified_gmt":"2009-01-01T18:50:10","slug":"6407","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6407\/6407\/","title":{"rendered":"Content is King: How do you crown yours?"},"content":{"rendered":"

I was quietly writing on a different post this morning when an email or two from my buddy Cal Carter<\/a> kicked me in the butt and made me switch gears.<\/p>\n

One of the first principles of internet marketing (and marketing in general) is that you follow the eyeballs. Preferably the RELEVANT (targeted) eyeballs of those who are mostly likely to use you product or influence those who will. Wherever they are find them. Target them. Starting with the highest ROI and working down the list until you have all of the business you can handle. <\/p>\n

Why do we optimize for Google vs Yahoo or MSN?<\/strong>
\n More relevant eyeballs to be had at the least cost. Simple as that.<\/p>\n

Why do we use facebook?<\/strong>
\n Brian Brady showed us in Orlando that you can HIGHLY target niche eyeballs using it. And those coming to Unchained in Phoenix will hear MUCH more about that I am sure.<\/p>\n

Would it surprise you if I told you that for the last month or two, over 30% of the traffic to EricOnSearch has come directly from Twitter?<\/strong> (true story…). <\/p>\n

That’s what I get for listening to Teri (thanks Teri!!) and finally trying to make solid business use of Twitter! 2 new customers, and much more traffic every day. (Hint: What’s your Tweet \/ Follower ratio?) That’s the key metric in terms of ROI in my world. <\/p>\n

(side note: Do you have the authority (read: credibility) to send 100 people to your blog simply by letting them know that you posted? Here is the BEST question…when they visit, are they impressed enough to link to it? Maybe even to syndicate it?)<\/p>\n

Pat Kitano and friends<\/a> are promoting Social Media conscious marketing as “online marketing without blogging”. Of all of the things I think Pat gets right, this is a point I (humbly) disagree with. Blog is NOT a 4 letter word (contrary to popular belief). <\/p>\n

LAZY is.<\/strong> (I don’t wanna blog is too often code for I don’t wanna put effort in. Time to face that truth and call it what it is.) Own that.<\/p>\n

I totally agree with him that a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was quietly writing on a different post this morning when an email or two from my buddy Cal Carter kicked me in the butt and made me switch gears. One of the first principles of internet marketing (and marketing in general) is that you follow the eyeballs. Preferably the RELEVANT (targeted) eyeballs of those […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2839,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2839\/eyeball-marketing-are-you-a-pioneer\/","url_meta":{"origin":6407,"position":0},"title":"Eyeball Marketing – Are You a Pioneer?","author":"Sean Purcell","date":"March 27, 2008","format":false,"excerpt":"What do running shoes, firefighters\u2019 air tanks and cordless drills have in common? They are all direct spin-offs from the Apollo Space Missions (and before anyone comments, neither Teflon nor Tang was a spin-off from the Apollo missions or NASA in general).\u00a0 Why is this important to practitioners of the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3141,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3141\/bloodhoundblog-unchained-the-way-of-the-hunter\/","url_meta":{"origin":6407,"position":1},"title":"BloodhoundBlog Unchained: The Way of the Hunter…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.Two words: Ubiquity works Setting traps on the sites that can expose you to consumers Baiting the traps \u2013 providing relevant consumer content to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2691,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2691\/hate-twitter-become-a-media-mogul-with-it\/","url_meta":{"origin":6407,"position":2},"title":"Hate Twitter ? Become A Media Mogul With It","author":"Brian Brady","date":"March 3, 2008","format":false,"excerpt":"I'm talking to Teri Lussier about Twitter, a lot. I didn't get it until I decided to post relevant mortgage market information on the Twitter feed. Let's assume you HATE Twitter (or just don't get it). Let's assume that you don't have the time to Tweet. Q: How can your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2499,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2499\/gannetts-onto-us-with-hyperlocals\/","url_meta":{"origin":6407,"position":3},"title":"Gannett’s onto us with Hyperlocals!","author":"Eric Blackwell","date":"January 14, 2008","format":false,"excerpt":"A few background facts that need to be entered into evidence: a) My wife and I are the PROUD parents of 4 kids. b) All parents with which I associate are PROUD parents. (Vanity thy name is author is accurate, but it has NUTHIN on vanity thy name is parent-grin)\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2791,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2791\/unchained-the-way-of-the-hunter\/","url_meta":{"origin":6407,"position":4},"title":"UNCHAINED: The Way of the Hunter","author":"Brian Brady","date":"March 17, 2008","format":false,"excerpt":"The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night. Greg Swann outlined his session, The Way of the Farmer: Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments: Segment\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3267,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3267\/custom-signs-and-brake-lights\/","url_meta":{"origin":6407,"position":5},"title":"Custom Signs and Brake Lights","author":"Sean Purcell","date":"June 25, 2008","format":false,"excerpt":"Recently experimented with one of the countless ideas that pour out of BHB like water from a hydrant.\u00a0 Created a single site blog page and a custom sign for a listing.\u00a0 The idea, of course, is stolen from Greg Swann and some of the\u00a0other\u00a0brilliant minds that visit here.\u00a0\u00a0The purpose is\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6407"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6407\/revisions"}],"predecessor-version":[{"id":6409,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6407\/revisions\/6409"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}