{"id":6436,"date":"2009-01-02T23:21:58","date_gmt":"2009-01-03T06:21:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6436"},"modified":"2009-01-03T13:10:45","modified_gmt":"2009-01-03T20:10:45","slug":"bloodhounds-in-the-emerald-city","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6436\/bloodhounds-in-the-emerald-city\/","title":{"rendered":"Bloodhounds In The Emerald City"},"content":{"rendered":"

RE BarCamp Seattle has a time and a date.\u00a0 From Todd Carpenter<\/a>:<\/p>\n

Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers<\/a> from Zillow have established the basics. A date and venue. February 13 at Zillow Headquarters.\u00a0 This happens to follow a Bloodhound Unchained preview event<\/a> held the day before, also at Zillow headquarters, and also free!<\/em><\/p><\/blockquote>\n

Greg and I are pretty stoked about heading to the Emerald City.\u00a0\u00a0 Scott Cowan<\/a> signed up for Bloodhound Unchained Phoenix ‘O8 but had to decline participation to tend to familial duties.\u00a0 Since then,\u00a0 Scott’s been lobbying us to head up to Seattle to out on our “Mini-Unchained Event” for Coffee Bean Town.\u00a0 Last month, I told him we’d gladly come if he could round up a venue and a group of eager people.\u00a0 Scott called the folks at Zillow and we arranged to be a prequel to Seattle RE BarCamp.<\/p>\n

Our event will be from 1PM until 5:30 PM, on Thursday, February 12, 2008, at the Zillow Headquarters<\/a>.<\/strong> We’ll be talking about Direct Marketing (online and offline), Social Media Marketing, and Blogging.\u00a0 David Gibbons<\/a> and Rich Jacobson<\/a> agreed to speak, as well.\u00a0 Marlow Harris<\/a> raised her hand to attend but I’m hopeful to have her to speak.<\/p>\n

Our concluding session will be a debate between Glenn Kelman of Redfin.com and Greg Swann.\u00a0 They’ll be discussing Glenn’s thoughts about whether size really matters<\/a>.\u00a0 Glenn outlines the case for why the little guy might get squashed:<\/p>\n

This is a change. Marketing, which used to be the large brokers\u2019s primary advantage, is actually getting cheaper \u2014 if Bloodhound has proved anything, it\u2019s that the web has made marketing a question of what you have to say not how much you have to spend.<\/em><\/p>\n

But the cost of running a real estate search site is rising fast. Large brokers throw money (if not always expertise) at the problem, while small brokers struggle to compete. The small brokers ask MLSs to provide a common set of services, like listing alerts, but the large brokers sometimes block these efforts as being beyond the MLSs\u2019 charter.<\/em><\/p><\/blockquote>\n

Greg Swann thinks the little guy has the advantage:<\/p>\n

I want Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

RE BarCamp Seattle has a time and a date.\u00a0 From Todd Carpenter: Rich Jacobson and Brad Andersohn from Active Rain, along with Drew Meyers from Zillow have established the basics. A date and venue. February 13 at Zillow Headquarters.\u00a0 This happens to follow a Bloodhound Unchained preview event held the day before, also at Zillow […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-6436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":6436,"position":0},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6370,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6370\/last-call-for-end-of-the-year-discounts-on-tickets-for-bloodhoundblog-unchained-in-phoenix-april-28-may-1-2009-and-catch-us-for-free-at-zillows-offices-in-seattle-on-february-12\/","url_meta":{"origin":6436,"position":1},"title":"Last call for end-of-the-year discounts on tickets for BloodhoundBlog Unchained in Phoenix, April 28 – May 1, 2009 — and catch us for free at Zillow’s offices in Seattle on February 12","author":"Greg Swann","date":"December 31, 2008","format":false,"excerpt":"This is the front and back face of a door-hanger we have going out in high-equity neighborhoods starting January 3rd. In most of Phoenix, for now, listing is essentially limited to short sales and lender-owned homes, so most of our time this year will be devoted to buyers. But if\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2791,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2791\/unchained-the-way-of-the-hunter\/","url_meta":{"origin":6436,"position":2},"title":"UNCHAINED: The Way of the Hunter","author":"Brian Brady","date":"March 17, 2008","format":false,"excerpt":"The BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow, was referenced by Teri Lussier, last night. Greg Swann outlined his session, The Way of the Farmer: Day 1, Class 2: The Way of the Farmer, dominating the Long Tail to dominate your farm Six 20-minute segments: Segment\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3142\/bloodhoundblog-unchained-the-way-of-the-farmer\/","url_meta":{"origin":6436,"position":3},"title":"BloodhoundBlog Unchained: The Way of the Farmer…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.Listing strong to farm strong Building single-property web sites Using engenu to dominate the long tail Zestifarming to dominate Zillow Blogging your listings \u2013\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3128,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3128\/unchained-agenda-its-gonna-be-hot\/","url_meta":{"origin":6436,"position":4},"title":"UNCHAINED Agenda; It’s Gonna Be Hot…","author":"Brian Brady","date":"May 16, 2008","format":false,"excerpt":"All presentations to be held in the Steele Auditorium at the Heard Museum. This schedule for Unchained is subject to change: Sunday, May 18, 2008: 8-10AM Registration. The conference starts at 10AM and ends at 4PM. Zillow Workshop The Power of E-mail Marketing by Ron Cates Hyper Local Blogging UNPLUGGED\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15304,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15304\/heres-what-you-missed-at-bloodhoundblog-unchained-in-anaheim\/","url_meta":{"origin":6436,"position":5},"title":"Here’s what you missed at BloodhoundBlog Unchained in Anaheim.","author":"Greg Swann","date":"November 12, 2011","format":false,"excerpt":"How much attention have you devoted, over the past few years, to so-called on-line real estate marketing experts? How stupid do you feel now that those unwitting judas goats have sold out your IDX feed to Zillow? Nobody likes to be mocked for being a dupe -- the prospect of\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6436"}],"version-history":[{"count":9,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6436\/revisions"}],"predecessor-version":[{"id":6447,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6436\/revisions\/6447"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}