{"id":6454,"date":"2009-01-05T08:51:30","date_gmt":"2009-01-05T15:51:30","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6454"},"modified":"2009-02-28T08:37:54","modified_gmt":"2009-02-28T15:37:54","slug":"free-gifts-for-real-estate-webloggers-the-need-to-deny-influence-is-damaging-to-the-soul","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6454\/free-gifts-for-real-estate-webloggers-the-need-to-deny-influence-is-damaging-to-the-soul\/","title":{"rendered":"Free “gifts” for real estate webloggers: “The need to deny influence is damaging to the soul”"},"content":{"rendered":"

On Vendorslut Eve<\/a>, here are a couple of quick notes on free “gifts” and their intended influence:<\/p>\n

Richard Riccelli<\/a> points out this New York Times<\/em> article:<\/a><\/p>\n

Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs.<\/p>\n

No longer will Merck furnish doctors with purplish adhesive bandages advertising Gardasil, a vaccine against the human papillomavirus. Banished, too, are black T-shirts from Allergan adorned with rhinestones that spell out B-O-T-O-X. So are pens advertising the Sepracor sleep drug Lunesta, in whose barrel floats the brand’s mascot, a somnolent moth.<\/p>\n

Some skeptics deride the voluntary ban as a superficial measure that does nothing to curb the far larger amounts drug companies spend each year on various other efforts to influence physicians. But proponents welcome it as a step toward ending the barrage of drug brands and logos that surround, and may subliminally influence, doctors and patients.<\/p><\/blockquote>\n

It’s not just a matter of subliminal influence. When every pen and pad you use comes from a vendor, the vendors are underwriting your office supplies budget. The “in-kind” gift translates directly to an “in-cash” benefit.<\/p>\n

Here’s a very complete disclosure on this issue of “gifts” and affiliate marketing from the Mortgage Sales Blog:<\/a><\/p>\n

While most of the information provided on this mortgage blog does not include product pitches or personal agendas, some of the authors may generate income by selling services to loan officers or real estate agents.<\/p>\n

Personally approved mortgage vendors participate on this blog as a way to expand their online reach, develop relationships with our readers, and prove that their products are worth taking a look at.<\/p>\n

In the instance where it is not obvious, I will make every attempt to be fully transparent with our readers about any affiliate agreements where the Mortgage Sales Blog receives financial compensation by promoting a product or service on this blog.<\/p>\n

As of Jan 4th, 2009, the Mortgage Sales Blog (Mark Madsen) has not promoted any product or service where an Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence: Richard Riccelli points out this New York Times article: Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,29,6,5],"tags":[],"class_list":{"0":"post-6454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-group-therapy","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3030\/the-challenge-for-realtors-and-lenders-in-the-future-how-do-you-sell-to-consumers-who-dont-want-to-be-sold\/","url_meta":{"origin":6454,"position":0},"title":"The challenge for Realtors and lenders in the future: How do you sell to consumers who don’t want to be sold?","author":"Greg Swann","date":"April 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). The lender in the story? Brian Brady, America's #1 Mortgage Broker. \u00a0The challenge for Realtors and lenders in the future: How do you sell to consumers who don't want to be sold? We represented a cute couple\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":385,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/385\/blogoff-post-8-make-your-first-open-house-the-only-one\/","url_meta":{"origin":6454,"position":1},"title":"Blogoff Post #8: Make your first open house the only one . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column. The topic, how to do your open house so well you won't have to do it twice:It's possible to do an open house so well that you won't be holding one every weekend. Done right, you should be able to make your first\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2417\/gifts-of-the-real-estate-magi-circa-2007\/","url_meta":{"origin":6454,"position":2},"title":"Gifts of the Real Estate Magi, circa 2007","author":"Cathleen Collins","date":"December 24, 2007","format":false,"excerpt":"Thank you, Russell, for the gold you so generously share. Was Brian the mortgage industry's Clarence this year? I think the difference between frankincense and myrrh is appropriate to this metaphor: Compilation and organization of the holy oil of Real Estate Weblogging came to us by way of the prickly\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17073,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17073\/overnight-news-systemic-racism-in-real-estate-demand-specifics\/","url_meta":{"origin":6454,"position":3},"title":"Overnight News: \u201cSystemic racism\u201d in real estate? Demand specifics.","author":"Greg Swann","date":"September 20, 2020","format":false,"excerpt":"Is no news good news? It seems there is no real estate news, nor any other kind of news except Supreme Court news. The Washington Examiner: Racist? Under Trump, black people and Hispanics join suburbs and home ownership up. National Review: Systemic Racism? Make Them Prove It. Townhall: How Woke\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6256,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6256\/what-would-greg-swann-do-integrity-transparency-and-web-20\/","url_meta":{"origin":6454,"position":4},"title":"What would Greg Swann do? Integrity, transparency and Web 2.0","author":"Greg Swann","date":"July 4, 2011","format":false,"excerpt":"Kicking this back to the top in response to Chris Johnson's post on bribe-offers from vendorsluts. -- GSS \u00a0Hey, y'all! Are you in the mood for a truly incredible offer? You've seen the kind of single-property web sites we do at BloodhoundRealty.com. Dozens of pages. Hundreds of photos. Maps, movies,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9567,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9567\/real-estate-branding-post-google\/","url_meta":{"origin":6454,"position":5},"title":"Real Estate Branding, Post-Google","author":"John Rowles","date":"August 20, 2009","format":false,"excerpt":"Do real estate brands mean anything to homebuyers post-Google? When the MLS was printed in a binder that brokers hid under their desks and consumers had to shop for an agent first, brand mattered to buyers. Now, buyers come armed with a list of properties that are relevant to them\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6454"}],"version-history":[{"count":3,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6454\/revisions"}],"predecessor-version":[{"id":6520,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6454\/revisions\/6520"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}