{"id":6506,"date":"2009-01-11T20:21:22","date_gmt":"2009-01-12T03:21:22","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6506"},"modified":"2009-01-11T20:21:22","modified_gmt":"2009-01-12T03:21:22","slug":"blog-makeovers-with-traffic-source-in-mind","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6506\/blog-makeovers-with-traffic-source-in-mind\/","title":{"rendered":"Blog makeovers with traffic source in mind."},"content":{"rendered":"

I have been really enjoying Stephanie’s latest two posts. One’s here<\/a>. The other here<\/a>. I also cannot help but notice that a lot of people are getting into updating their blogs and changing how they are presenting themselves to the world. I could not be more thrilled.<\/p>\n

We are doing many of the same things in our Louisville blogging group. (Think of it as our own little scenius.) Making wholesale overhauls of our blogs (in my estimation) is part of all of our 2009 marketing efforts. I just want to share some of the things we are finding as we downshift and shove our collective right feet into the carburetor for 2009.<\/p>\n

When we plan a blog, we begin with the traffic source in mind. (huh?) In other words we start with a clear idea of whether the blog will attract people via SEO, Paid Search (PPC), Word of Mouth, HomeGain, Social Media or what. All of these are LEGITIMATE sources of traffic. ALL of them can be highly profitable. All can connect you to clients if they are prepared properly. And each will have their own likely entry point into your blog. <\/p>\n

Does it make a difference how you lay out a blog which traffic source you are going to use? In my opinion, yes.<\/p>\n

At Unchained in Orlando, Kelley Koehler gave a great example of setting up specific landing pages for Paid Search. One of the great benefits of PPC and services like Home Gain’s BuyerLink program is that you can choose which page to send the traffic you are BUYING to. (Meaning that if you create landing pages appropriately, you will increase conversion…). <\/p>\n

SEO will mostly send folks to your home page and to the posts of your blog. Why because that is where most people will link to you. Also with word of mouth. BUT, posts also get a lot of rankings attention in search. By thinking these things out and designing your blog correctly you can drastically improve your blogging results. You can send the right folks to the right page. You can also have a call to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have been really enjoying Stephanie’s latest two posts. One’s here. The other here. I also cannot help but notice that a lot of people are getting into updating their blogs and changing how they are presenting themselves to the world. I could not be more thrilled. We are doing many of the same things […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":387,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/387\/blogoff-post-10-how-your-weblog-can-attract-inbound-links\/","url_meta":{"origin":6506,"position":0},"title":"Blogoff Post #10: How your weblog can attract inbound links . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the seminal SEOBook article \"101 Ways to Build Link Popularity in 2006\", the section titled \"71 Good Ways to Build Links\":45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links. 46. Link to other\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4782,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4782\/2009-started-yesterday\/","url_meta":{"origin":6506,"position":1},"title":"2009 started yesterday…","author":"Eric Blackwell","date":"October 2, 2008","format":false,"excerpt":"One of the coolest parts about my job is that I get to hang out with some of the best REALTORS that Louisville has. That's not hyperbole. I am not blowing sunshine up anyone's hindquarters. It is simply the truth. Often, when I am lost in my own thoughts or\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1810,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1810\/the-countrywide-federal-bailout-act-of-2008\/","url_meta":{"origin":6506,"position":2},"title":"The Countrywide Federal Bailout Act of 2008","author":"Brian Brady","date":"August 15, 2007","format":false,"excerpt":"Have you ever felt your stomach drop? I received an e-mail, from reader Robert Kerr today, asking if I had seen Merrill Lynch's downgrade of Countrywide Financial. Merrill Lynch believes that Countrywide might face bankruptcy. Make no mistake about it, a collapse of Countrywide Financial will give everybody in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9899,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9899\/bhb-style-lawyer-marketing-from-the-trenches\/","url_meta":{"origin":6506,"position":3},"title":"BHB-style lawyer marketing – from the trenches","author":"Phil Hodgen","date":"September 29, 2009","format":false,"excerpt":"This is a long-delayed post. A thank you to BHB. A clue for others to see, use, follow. This post is about marketing techniques. A case study. A \"you can do this, too.\" Apology in advance Gregg, please pardon the backlinking to myself. I don't like to pee in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6407,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6407\/6407\/","url_meta":{"origin":6506,"position":4},"title":"Content is King: How do you crown yours?","author":"Eric Blackwell","date":"January 1, 2009","format":false,"excerpt":"I was quietly writing on a different post this morning when an email or two from my buddy Cal Carter kicked me in the butt and made me switch gears. One of the first principles of internet marketing (and marketing in general) is that you follow the eyeballs. Preferably the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4475,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4475\/life-as-a-big-unchained-hound-in-a-big-unchained-world\/","url_meta":{"origin":6506,"position":5},"title":"Life as a big, unchained hound in a big, unchained world…","author":"Greg Swann","date":"September 16, 2008","format":false,"excerpt":"I don't give a rat's ass about traffic, but I care a great deal about being as big as we are. It looks like those new Technorati numbers are going to hold, and that particular screenshot sings to me. 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