{"id":6531,"date":"2009-01-14T11:04:53","date_gmt":"2009-01-14T18:04:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6531"},"modified":"2009-01-15T14:02:48","modified_gmt":"2009-01-15T21:02:48","slug":"shawna-ebersoles-ishopgreenwoodcom-is-very-rich-in-content-but-it-may-be-just-a-little-bit-too-rich-in-color","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6531\/shawna-ebersoles-ishopgreenwoodcom-is-very-rich-in-content-but-it-may-be-just-a-little-bit-too-rich-in-color\/","title":{"rendered":"Shawna Ebersole’s iShopGreenwood.com is very rich in content — but it may be just a little bit too rich in color"},"content":{"rendered":"

My apologies for my recent absence. I came down with a cold — a warning from god about going to Seattle in the Winter — then got bit in the ass by a long-standing Real Life Dilemma. I missed all of the vendorslut “news,” so I don’t even know how deeply inspired were the attendees by being yelled at by Gary Vaynerchuk. (“C’mon! Peo<\/em>ple! It’s not customer service unless you emote from the throat!”)<\/p>\n

Am I being hypercritical? I don’t think so. We’re all of us victims of bullshit now and then. The trick is to scrape it off your shoes before you track it all over everything.<\/p>\n

Meanwhile, Brian Brady shot this to me by email:<\/p>\n

Shawna Ebersole asked us to critique iShopGreenwood.com<\/a> and give her some ideas for promoting her weblog.<\/p><\/blockquote>\n

<\/p>\n

Well. At the risk of seeming hypercritical, I will say that the site seems to me — a male specimen — to be girly and cluttered. The overarching them is High Concept — which means you have to figure it out. No, that’s not a collection of girly-colored boxes, it’s a mall, a big-city indoor shopping mall.<\/p>\n

Even so, I don’t care. I don’t care for the colors and I didn’t like having to figure out what was going on, but I don’t think that hurts anything. I also don’t think it helps anything. There are a zillion much-less-clever real estate weblogs, and they probably do just about as well as this one.<\/p>\n

But here’s something I really, really liked: The site is very rich in content. My take is that Shawna Ebersole predates real estate weblogging by quite a while, and she seems to have retained every bit of the content she had developed before she took the plunge with a blogsite from Jim Cronin’s RealEstateTomato.com<\/a>.<\/p>\n

Isn’t that a bad thing? I don’t think so. I’ve written before — and should write more extensively — about the idea of satisfaction — feeling full. When people are sampling any of your marketing, they need to be able to consume enough to “feel full.” No one acts before they’re ready to, and you have to hang Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

My apologies for my recent absence. I came down with a cold — a warning from god about going to Seattle in the Winter — then got bit in the ass by a long-standing Real Life Dilemma. I missed all of the vendorslut “news,” so I don’t even know how deeply inspired were the attendees […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-6531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6542,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6542\/shopping-for-greenwood-in-real-estate-ishopgreenwoodcom-is-a-real-estate-mall\/","url_meta":{"origin":6531,"position":0},"title":"Shopping For Greenwood, IN Real Estate? iShopGreenwood.com Is a Real Estate Mall","author":"Brian Brady","date":"January 14, 2009","format":false,"excerpt":"If you're looking for Greenwood, IN homes for sale, what better place than a real estate \"mall\"?\u00a0 It's the PERFECT idea but there's one problem; I hate malls.\u00a0 I'm not an agoraphobiac but\u00a0 I AM a gun-totin' American male.\u00a0 On Saturdays, I park the pick-up at the Mall and sneak\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6612,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6612\/my-2-cents-on-shawnas-mall-metaphor\/","url_meta":{"origin":6531,"position":1},"title":"My 2 cents on Shawna’s Mall Metaphor","author":"John Rowles","date":"January 15, 2009","format":false,"excerpt":"The use of design metaphors was one of the first things Web designers explored in the mid-90's on the early commercial Web sites. A Southwest Airlines site used the airport ticket counter as a design metaphor, for example, and the mall metaphor itself was widely used by early eCommerce developers.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7804,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7804\/tony-hawk-rocks-twitter-with-easter-board-hunt\/","url_meta":{"origin":6531,"position":2},"title":"Tony Hawk Rocks Twitter With Easter Egg Hunt","author":"Brian Brady","date":"April 12, 2009","format":false,"excerpt":"If you don't know who Tony Hawk is,\u00a0 you either: aren't a \"skater\" don't have teenage boys don't have kids that watch Zach and Cody I hadn't been on Twitter in a couple of months so I checked out my Tweet stream the other day.\u00a0 I don't know how I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16176\/inciting-a-media-revolution-oprah-meets-rodale-meets-breitbart-meets-facebook-meets-you\/","url_meta":{"origin":6531,"position":3},"title":"Inciting a media revolution: Oprah meets Rodale meets Breitbart meets Facebook — meets you.","author":"Greg Swann","date":"August 27, 2012","format":false,"excerpt":"I don't go to your church. I've taken to saying that when I run up against some testy quibble based in some arcane branch of human knowledge I care nothing about. I don't go to your church. I don't shop at your store. I don't trade in your currency. I've\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18606,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18606\/overnight-news-if-artificial-intelligence-had-any-brains-it-wouldnt-let-zillow-ceo-rich-barton-throw-it-under-the-bus-for-his-absurd-deliberately-uninformed-inve\/","url_meta":{"origin":6531,"position":4},"title":"Overnight News: If \u201cArtificial Intelligence\u201d had any brains, it wouldn\u2019t let Zillow CEO Rich Barton throw it under the bus for his absurd, deliberately-uninformed \u201cinvestment\u201d assumptions.","author":"Greg Swann","date":"November 18, 2021","format":false,"excerpt":"Here are three facts about intelligence: Your dog is not intelligent, nor is any entity lacking a properly-functioning thinking brain. \"Artificial Intelligence\" is quite a bit less intelligent than your dog \u2013 and it is never capable of even the most basic forms of awareness, understood biologically. The only actual\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":755,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/755\/thank-you-mr-barton-may-i-have-another\/","url_meta":{"origin":6531,"position":5},"title":"Thank You, Mr. Barton, May I Have Another?","author":"Russell Shaw","date":"December 11, 2006","format":false,"excerpt":"Rich Barton asking: \"Why do some people take an instant dislike to me?\" My answer: \"To save time\". I'll give Rich Barton and Zillow full credit for listening to the PR firm they must have hired. Just last February this is what Rich was saying: Zillow's Barton was quoted as\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"Richard_Barton_new","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2006\/12\/Richard_Barton_new.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6531"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6531\/revisions"}],"predecessor-version":[{"id":6625,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6531\/revisions\/6625"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}