{"id":6542,"date":"2009-01-14T20:02:58","date_gmt":"2009-01-15T03:02:58","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6542"},"modified":"2009-01-14T21:22:37","modified_gmt":"2009-01-15T04:22:37","slug":"shopping-for-greenwood-in-real-estate-ishopgreenwoodcom-is-a-real-estate-mall","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6542\/shopping-for-greenwood-in-real-estate-ishopgreenwoodcom-is-a-real-estate-mall\/","title":{"rendered":"Shopping For Greenwood, IN Real Estate? iShopGreenwood.com Is a Real Estate Mall"},"content":{"rendered":"

If you’re looking for Greenwood, IN homes for sale, what better place than a real estate “mall”?\u00a0 It’s the PERFECT idea but there’s one problem; I hate malls.\u00a0 I’m not an agoraphobiac but\u00a0 I AM a gun-totin’ American male.\u00a0 On Saturdays, I park the pick-up at the Mall and sneak into the Sports Bar while Mama Bear<\/a> and Girl Cub<\/a> go bargain-hunting.\u00a0\u00a0 A blog that looks like a mall makes me crave Buffalo wings and onion rings; call it a Pavlovian response.<\/p>\n

Who cares?<\/strong> Greg Swann always jokes that ” Mama buys homes and Dad sells them” so Shawna may have created something very powerful with her blog design.\u00a0\u00a0 Think about your last ten buyers.\u00a0 Mama was measuring, dreaming, and creating while Dad was crunching numbers with the local mortgage broker.\u00a0\u00a0 Let Dad read the pin-striped mortgage blog<\/a>, Mama’s gonna dig the pastels (and mall-themed layout) of this real estate blog.<\/p>\n

I concur with Greg Swann.<\/a> Shawna has content…lots of GOOD content.\u00a0 I love the “closed listings<\/a>” and “client testimonies<\/a>” categories- that is very smart marketing.\u00a0 The numbers appeal to a clients’ desire for performance and the pictures, with the testimonials, provide social proof.\u00a0 We talk about the fact that a potential client is looking for a reason to DIS-qualify you when searching online; I can’t find a reason to do that with Shawna.\u00a0 Her site’s content sells me on every point.\u00a0 Shawna appears to be a VERY busy and competent REALTOR which is exactly what I’d want.<\/p>\n

How can Shawna promote this site so that it is a must-see for every potential Indy homebuyer?<\/strong><\/p>\n

The URL is great because it plays upon two themes:\u00a0 the hip “i-” theme, made popular by Apple and the keywords are easy to remember while being Googlicious.\u00a0 I’d take to the offline trenches to promote this site with Greg’s tiny little workhorse; the business card<\/a>.\u00a0 I think I’d want a stack of those cards in every hair salon, speciality store, and place where women visit.<\/p>\n

Would T-shirts be a good idea?\u00a0 I’m thinking ‘What Would Sarah Palin Wear?’ when designing the T-shirt line.\u00a0 When I asked Mama Bear if she’d Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re looking for Greenwood, IN homes for sale, what better place than a real estate “mall”?\u00a0 It’s the PERFECT idea but there’s one problem; I hate malls.\u00a0 I’m not an agoraphobiac but\u00a0 I AM a gun-totin’ American male.\u00a0 On Saturdays, I park the pick-up at the Mall and sneak into the Sports Bar while […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6612,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6612\/my-2-cents-on-shawnas-mall-metaphor\/","url_meta":{"origin":6542,"position":0},"title":"My 2 cents on Shawna’s Mall Metaphor","author":"John Rowles","date":"January 15, 2009","format":false,"excerpt":"The use of design metaphors was one of the first things Web designers explored in the mid-90's on the early commercial Web sites. A Southwest Airlines site used the airport ticket counter as a design metaphor, for example, and the mall metaphor itself was widely used by early eCommerce developers.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18243\/overnight-news-victorias-real-secret-self-loathing-apparently\/","url_meta":{"origin":6542,"position":1},"title":"Overnight News: Victoria\u2019s real secret? Self-loathing, apparently.","author":"Greg Swann","date":"June 19, 2021","format":false,"excerpt":"What to make of marketing? One business after another has thrown Claude Hopkins, et seq., under the bus \u2013 in pursuit of what, exactly? None more daft than Victoria's Secret, surely. They have elected to reflect their actual clientele, rather than the aspirational impulses of the mates of those matronly\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6531,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6531\/shawna-ebersoles-ishopgreenwoodcom-is-very-rich-in-content-but-it-may-be-just-a-little-bit-too-rich-in-color\/","url_meta":{"origin":6542,"position":2},"title":"Shawna Ebersole’s iShopGreenwood.com is very rich in content — but it may be just a little bit too rich in color","author":"Greg Swann","date":"January 14, 2009","format":false,"excerpt":"My apologies for my recent absence. I came down with a cold -- a warning from god about going to Seattle in the Winter -- then got bit in the ass by a long-standing Real Life Dilemma. I missed all of the vendorslut \"news,\" so I don't even know how\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":344,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/344\/why-are-we-building-an-asu-campus-in-downtown-phoenix\/","url_meta":{"origin":6542,"position":3},"title":"Why are we building an ASU campus in Downtown Phoenix . . . ?","author":"Greg Swann","date":"September 17, 2006","format":false,"excerpt":"In an involuntary spasm of honesty, the Arizona Republic admits the truth:The journalism school is considered the most crucial component of the new campus' second phase, in part because it boasts an enrollment of nearly 1,800 students. Most of those are undergraduates who are more likely to live in downtown\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2023\/web-20-catching-a-virus-at-the-local-dance\/","url_meta":{"origin":6542,"position":4},"title":"Web 2.0: Catching a virus at the local dance","author":"Teri Lussier","date":"October 10, 2007","format":false,"excerpt":"\u00a0 Pardon my gushing: I\u00a0adore the Bloodhounds. It's a honor, and yeah still a shock, to see my goofy real estate picture on the contributor's panel, but\u00a0I\u00a0sometimes wonder what unique thing I can bring to the Bloodhound table. I'm not a top producer, I\u2019m not the world\u2019s most opinionated blogger,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1908,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1908\/voting-for-this-weeks-peoples-choice-award-is-open-2\/","url_meta":{"origin":6542,"position":5},"title":"Voting for this week’s People’s Choice Award is open","author":"Greg Swann","date":"September 9, 2007","format":false,"excerpt":"Vote here. The short list just keeps getting longer. I'd apologize, but I'm cutting ruthlessly. We're just getting a lot of truly excellent entrants. Voting runs through to 12 Noon PDT\/MST Monday. I'll announce the winners of this week's awards soon thereafter. Here is this week's short list of nominees.Jim\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6542"}],"version-history":[{"count":14,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6542\/revisions"}],"predecessor-version":[{"id":6580,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6542\/revisions\/6580"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}