{"id":6647,"date":"2009-01-18T06:09:00","date_gmt":"2009-01-18T13:09:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6647"},"modified":"2009-01-18T15:00:00","modified_gmt":"2009-01-18T22:00:00","slug":"from-blogs-to-klogs-how-blogging-will-become-useful","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6647\/from-blogs-to-klogs-how-blogging-will-become-useful\/","title":{"rendered":"From Blogs to Klogs: How Blogging Will Become Useful"},"content":{"rendered":"

Blogging is a fad and by definition<\/a>, it will eventually run its course and fade away to a small niche. Blogs will be the bell-bottom pants of Web 2.0. The technology of Blogging will not go away, but the style of what we now do on Blogs will change significantly and will be renamed “Klogs<\/a>” (more on that later).<\/p>\n

\"\"<\/p>\n

How can I make such a claim in the face of overwhelming statistics documenting the growth and popularity of Blogs? That’s an easy question. My answer: because this is a Blog post and I can spew whatever opinion I wish and the only thing you can do is try to out-spew me with your own opinion. But spewing opinions is not what is going to undo Blogging – lack of civility will keep Blogs out of the mainstream.\u00a0 Simply put, corporate leaders have not embraced the Blogosphere because many Blogs often spiral down into a pit of venom and character assassination while hiding behind a cloak of anonymity. Many Blogs revel in being snarky<\/a> because it gets them quick exposure and generates lots of readers and comments. It is all in good fun until someone gets their eye poked out.<\/p>\n

Corporate leaders are fearful of Blogs<\/a> because these freeform formats of fun are too risky for the image of the Company.\u00a0 Sure, many corporations have started a Blog, but most are tame, humorless, boring sites used for product promotion and press releases.\u00a0 The NAR Blog<\/a> is a good example of that.\u00a0 These are not real Blogs because the writers are not free to say what they think; rather, they must say what the company wants to say\/hear.<\/p>\n

Because there is not widespread adoption of Blogging on the corporate level – and VERY few individuals are making money off their Blogs – I can only draw the conclusion that Blogging will fade away to the fashion status of bell-bottoms, or at least not reach a significant level in business communications.\u00a0 Without adoption by the business community, Blogging will not have sustainable cache’ and, I believe, has almost peaked in popularity.<\/p>\n

Currently there are about 4 Blog readers <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Blogging is a fad and by definition, it will eventually run its course and fade away to a small niche. Blogs will be the bell-bottom pants of Web 2.0. The technology of Blogging will not go away, but the style of what we now do on Blogs will change significantly and will be renamed “Klogs” […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,5,19],"tags":[],"class_list":{"0":"post-6647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1516\/the-pup-growls\/","url_meta":{"origin":6647,"position":0},"title":"The pup growls","author":"Teri Lussier","date":"June 7, 2007","format":false,"excerpt":"The first thing Greg did as my coach was to throw me at the wall of Bloodhound contributors to see if I stick. His request was for me to write about the Project Blogger experience. Gulp. Deep breath. Here's an update. My inexperience coupled with my polite Midwestern upbringing, have\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":404,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/404\/blogoff-post-27-weblog-review-behind-the-curtain\/","url_meta":{"origin":6647,"position":1},"title":"Blogoff Post #27: Weblog Review: Behind the Curtain . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Jeff Brown's Behind the Curtain is one of the most-amusing weblogs in my feed reader. Jeff writes in a folksy, avuncular style that just sweeps you up. The man is nobody's grammarian, but you'll forgive anything to get to the next killing joke. Like this:First, is it me, or does\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":892,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/892\/blogs-can-help-realtors-connect-with-communities\/","url_meta":{"origin":6647,"position":2},"title":"Blogs can help Realtors connect with communities","author":"Greg Swann","date":"January 12, 2007","format":false,"excerpt":"This is me from this morning's Arizona Republic (permanent link). Sadly for the weblogs mentioned here, I did a much better job of linking than the newspaper did -- even on-line. \u00a0Blogs can help Realtors connect with communities The year just past may have been the Year of the Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2994,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2994\/calling-all-women\/","url_meta":{"origin":6647,"position":3},"title":"Calling All Women","author":"Dave Phillips","date":"April 20, 2008","format":false,"excerpt":"Teri\u2019s latest post on BHB sparked a thought for me. She mentioned that BHB was not really a friendly place for women, but she plays with the boys anyway. As someone who has 3 daughters and works in an office full of women, I was taken aback by Teri\u2019s comment.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"women lifting","src":"https:\/\/i0.wp.com\/static.howstuffworks.com\/gif\/weight-lifting-for-women-115.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":510,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/510\/business-is-slow-at-the-arizona-business-blogs\/","url_meta":{"origin":6647,"position":4},"title":"Business is slow at the Arizona Business Blogs . . .","author":"Greg Swann","date":"October 5, 2006","format":false,"excerpt":"In the \"Don't Hate Me Just Because I'm Pitiful\" sweepstakes, The Arizona Republic invites us to visit their brand new \"Arizona Business Blogs\". They're not new, but that hardly matters. First, there is no link to the not-new \"Arizona Business Blogs\" in the on-line article. Second, although there is a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2398,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2398\/optimization-unchained\/","url_meta":{"origin":6647,"position":5},"title":"Optimization Unchained!","author":"Eric Blackwell","date":"December 20, 2007","format":false,"excerpt":"The words Search Engine Optimization have been taken to mean everything from \"Trickery to get to the top of Google\" (untrue and unfair in my opinion) to \"Giving Google's algo what it wants.\" (true, but incomplete IMO). It is high time we unchain the term \"Optimization.\" Time to turn this\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6647"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6647\/revisions"}],"predecessor-version":[{"id":6651,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6647\/revisions\/6651"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}