{"id":6662,"date":"2009-01-21T14:30:00","date_gmt":"2009-01-21T21:30:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6662"},"modified":"2009-01-21T16:22:49","modified_gmt":"2009-01-21T23:22:49","slug":"selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6662\/selling-real-estate-the-engenu-way-because-i-can-make-content-rich-web-sites-so-easily-i-can-make-my-points-more-convincingly\/","title":{"rendered":"Selling real estate the engenu way: Because I can make content-rich web sites so easily, I can make my points more convincingly"},"content":{"rendered":"

Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents?<\/p>\n

An investor asked me that question the other day. It’s an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario.<\/p>\n

I can do that much standing on my head, but answering a question like that with a spreadsheet is not terribly satisfying. We live in a data-rich world, and I wanted for my investor to understand exactly<\/em> what we were talking about. So not just the spreadsheet, but also MLS listings of typical homes. And not just the listings, but also detailed photos of those homes, with descriptions of what might be wrong with each one.<\/p>\n

In fact, I could have answered the question any way I wanted, from tap-dancing on the telephone to an attempt to set a showing appointment. But I know from experience that the more questions I can answer in a completely credible fashion, the greater my chances of forging a long-term client relationship.<\/p>\n

And that’s a big “Duh!” — isn’t it? How would I want to be treated if I were thinking of dropping some substantial fraction of a million dollars on investment real estate?<\/p>\n

And this is where engenu comes in. I can shoot the spreadsheet across immediately, as an appetizer. But I’m not selling spreadsheets, I’m selling houses, so I put together a list of houses that I thought might be financially impressive. I toured each one, taking photos of everything, then came home and built an engenu web site from my findings<\/a>.<\/p>\n

I’ve been talking about engenu for nearly a year<\/a>, but I’m not sure I’ve ever gotten the point all the way across<\/a>. We use engenu to build our single-property web sites<\/a> and to provide supporting documentation when we blog about homes for sale<\/a>. We use it as a way of previewing homes for out-of-town buyers and investors, and as a way of communicating staging advice to our sellers. The language of real estate is photography, and engenu enables us to build (and rebuild) large, photo-rich web sites with minimal effort.<\/p>\n

So: I came Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Can premium rental homes in suburban Phoenix throw off positive cash-flow at 75% of market rents? An investor asked me that question the other day. It’s an academic problem, really, a matter of costing out typical homes to see how they perform under that scenario. I can do that much standing on my head, but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-6662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/226\/the-reporters-prayer\/","url_meta":{"origin":6662,"position":0},"title":"The Reporter’s Prayer . . .","author":"Greg Swann","date":"August 20, 2006","format":false,"excerpt":"On bended knee: \"May almighty god spare us from a world in which facts can be checked.\" Catherine Reagor in today's Arizona Republic:Check out the listings on homes: The phrase \"motivated investor\" describing the seller is pretty common.There are 46,680 active listings in the Arizona Regional Multiple Listings Service right\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18592\/overnight-news-zillow-ceo-rich-barton-the-worlds-richest-dipshit-real-estate-investor-leaves-ruin-as-his-legacy\/","url_meta":{"origin":6662,"position":1},"title":"Overnight News: Zillow CEO Rich Barton, the world\u2019s richest dipshit real estate \u201cinvestor,\u201d leaves ruin as his\u00a0legacy.","author":"Greg Swann","date":"November 11, 2021","format":false,"excerpt":"As previously dreaded, Zillow CEO Rich Barton is electing to leave devastation behind him, as he demonstrates to everyone's dismay that he is by far the world's worst real estate \"investor.\" \"The Incumbent\" said everything it takes to get an \"investor\" ejected from my car \u2013 the clueless things people\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":329,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/329\/could-valley-resale-home-inventories-really-only-be-15-over-normal\/","url_meta":{"origin":6662,"position":2},"title":"Could Valley resale home inventories really only be 15% over normal?","author":"Greg Swann","date":"September 13, 2006","format":false,"excerpt":"Interesting notes from John L. Wake's Arizona Real Estate Notebook:Dr. Jay Butler, the head of the Arizona Real Estate Center at ASU, made a presentation yesterday at the Industry Partners Conference, an annual meeting of real estate industry folks - agents, escrow officers, mortgage brokers and many others. Looking at\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/23\/an-open-letter-to-dr-jay-butler-of-the-arizona-real-estate-center-at-asu\/","url_meta":{"origin":6662,"position":3},"title":"An open letter to Dr. Jay Butler of the Arizona Real Estate Center at ASU","author":"Odysseus","date":"December 7, 2005","format":false,"excerpt":"Dr. Butler, I saw this on money.cnn.com:A researcher at Arizona State University told the paper that in the hot market of Phoenix, as many as 30 percent of the properties for sale on the market right now are owned by investorsThey were referencing this quote from the Wall Street Journal:In\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":503,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/503\/the-bloodhoundblog-valuation-challenge\/","url_meta":{"origin":6662,"position":4},"title":"The BloodhoundBlog Valuation Challenge . . .","author":"Greg Swann","date":"October 3, 2006","format":false,"excerpt":"Here's a cute little game for people who think they know a thing or two about real estate... I'm looking at houses for an investor client who is also a close friend of the family. He picked out a house he was interested in, and, as a matter of course,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":80,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/80\/the-peaks-and-valleys-of-my-first-year-as-a-full-time-realtor\/","url_meta":{"origin":6662,"position":5},"title":"The peaks and valleys of my first year as a full-time Realtor…","author":"Cathleen Collins","date":"July 11, 2006","format":false,"excerpt":"Want to know when the real estate market will get back to normal? I have a crystal ball. Well, a really good spreadsheet analysis, anyway... I've been a real estate licensee for three years, but I've been a full-time Realtor for only a little over a year. This means that\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6662"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6662\/revisions"}],"predecessor-version":[{"id":6663,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6662\/revisions\/6663"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}