At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it.<\/p>\n
But lately I am seeing more and more BAD advice and examples go out to REALTORS and I figured it was time to post a couple of things NOT to do.<\/p>\n
Google has made it clear that link exchange schemes (aka reciprocal linking schemes) are a no-no. Search engines use links as a method of gauging a site’s (or post’s) popularity and relevance. Yet if you Google real estate link exchange and look in the pay per click section, what do you see? <\/p>\n
Several REALTOR sites openly asking for exchanges. Paying to get people to look at their link exchange directories. Good grief. And one of them ranks #1 for a major city’s real estate terms! Geez…If someone comes to you and says “This is how to do it.” Run, don’t walk. You are getting some insanely bad advice.<\/p>\n
Sad part is…the REALTOR may not even know how bad this is.<\/p>\n
Should there be ANY PPC ads from people asking for reciprocal link exchanges? I don’t think so.<\/p>\n
Other bad examples…Google came out and said clearly that buying links was a no-no. The thing is, how can you tell whether a link is paid or not? It is difficult to tell. The best advice is to make sure that whoever is linking to you looks natural because they ARE. <\/p>\n
Since I was looking at Trulia’s pages yesterday, here’s a page that may or may not be paid<\/a>. Do I know? Nope. But the thing is, it LOOKS like a paid link because why would a REALTOR in Columbus IN put the exact links to the “most Popular” city real estate pages on Trulia. And these same links are on many pages of that site.<\/p>\n Here’s some more info from Eric Bramlett on Trulia and some of the things going on there<\/a>. (He’s done a great job of breaking it down and making it understandable for Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more BAD advice and examples go […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2015,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2015\/announcing-the-phoenix-real-estate-technology-exchange-putting-flexmlss-feet-to-the-fire-so-you-dont-have-to\/","url_meta":{"origin":6826,"position":0},"title":"Announcing The Phoenix Real Estate Technology Exchange: Putting flexmls’s feet to the fire so you don’t have to…","author":"Greg Swann","date":"October 8, 2007","format":false,"excerpt":"As promised, this morning a cadre of Phoenix-area webloggers are launching The Phoenix Real Estate Technology Exchange. From the brand new weblog's About page:The Phoenix Real Estate Technology Exchange is a group weblog created by the Phoenix real estate weblogging community, by members of the Arizona Regional Multiple Listings Service\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12102,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12102\/carolyn-capalbo-a-realtor-needs-our-help\/","url_meta":{"origin":6826,"position":1},"title":"Carolyn Capalbo – a REALTOR needs our help","author":"Eric Blackwell","date":"May 28, 2010","format":false,"excerpt":"I have been buried in 18 hour days lately. My frist inclination towards anything that comes my way has been. \"I'm buried. Leave me alone.\" or \"I will get back to you on it.\" But this story tugged at me a little. Enough for me to take action. See, back\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4778,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4778\/zillowcom-creates-a-directory-of-real-estate-agents-who-cant-sell\/","url_meta":{"origin":6826,"position":2},"title":"Zillow.com creates a directory of real estate agents who can’t sell","author":"Greg Swann","date":"October 1, 2008","format":false,"excerpt":"Okay here's the good news: You have another opportunity to garner a do-follow link from Zillow.com. And here's the bad news: For that link to do you any good, your best bet is to be a really bad listing agent. The more listings you can accumulate on Zillow.com -- which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1458,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1458\/faking-it\/","url_meta":{"origin":6826,"position":3},"title":"Faking It","author":"Lani Anglin","date":"May 22, 2007","format":false,"excerpt":"I just wanted everyone to know that I am the \"Top Blogger.\" I also host the \"Fastest Growing Blog\" in America. I have the \"Highest Reader Satisfaction On The Web,\" and I was voted the \"Best Wife In The World.\" There, I said it. What's that you say? How can\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2588,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2588\/greatest-real-estate-agent-in-the-who\/","url_meta":{"origin":6826,"position":4},"title":"Greatest real estate agent in the Who?","author":"Eric Blackwell","date":"February 12, 2008","format":false,"excerpt":"The Setup... First of all...You need to visualize my situation. I am sitting in my PJ's at 4 in the morning. Can't sleep. Jen (that'd be Mrs. Eric...) is preparing for her Grandmother's funeral which will take her to Massachusetts. 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