At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it.<\/p>\n
But lately I am seeing more and more BAD advice and examples go out to REALTORS and I figured it was time to post a couple of things NOT to do.<\/p>\n
Google has made it clear that link exchange schemes (aka reciprocal linking schemes) are a no-no. Search engines use links as a method of gauging a site’s (or post’s) popularity and relevance. Yet if you Google real estate link exchange and look in the pay per click section, what do you see? <\/p>\n
Several REALTOR sites openly asking for exchanges. Paying to get people to look at their link exchange directories. Good grief. And one of them ranks #1 for a major city’s real estate terms! Geez…If someone comes to you and says “This is how to do it.” Run, don’t walk. You are getting some insanely bad advice.<\/p>\n
Sad part is…the REALTOR may not even know how bad this is.<\/p>\n
Should there be ANY PPC ads from people asking for reciprocal link exchanges? I don’t think so.<\/p>\n
Other bad examples…Google came out and said clearly that buying links was a no-no. The thing is, how can you tell whether a link is paid or not? It is difficult to tell. The best advice is to make sure that whoever is linking to you looks natural because they ARE. <\/p>\n
Since I was looking at Trulia’s pages yesterday, here’s a page that may or may not be paid<\/a>. Do I know? Nope. But the thing is, it LOOKS like a paid link because why would a REALTOR in Columbus IN put the exact links to the “most Popular” city real estate pages on Trulia. And these same links are on many pages of that site.<\/p>\n Here’s some more info from Eric Bramlett on Trulia and some of the things going on there<\/a>. (He’s done a great job of breaking it down and making it understandable for Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" At Unchained this spring, we are going to cover a lot of what TO DO when it comes to making your web presence as a REALTOR search engine friendly. That is going to be fun and I am looking forward to it. But lately I am seeing more and more BAD advice and examples go […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":{"0":"post-6826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2015,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2015\/announcing-the-phoenix-real-estate-technology-exchange-putting-flexmlss-feet-to-the-fire-so-you-dont-have-to\/","url_meta":{"origin":6826,"position":0},"title":"Announcing The Phoenix Real Estate Technology Exchange: Putting flexmls’s feet to the fire so you don’t have to…","author":"Greg Swann","date":"October 8, 2007","format":false,"excerpt":"As promised, this morning a cadre of Phoenix-area webloggers are launching The Phoenix Real Estate Technology Exchange. 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Realtor Magazine does a cover story on real estate weblogging -- and none of the Bloodhounds are there. Not sour grapes. We're the big dogs in this menagerie\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1458,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1458\/faking-it\/","url_meta":{"origin":6826,"position":4},"title":"Faking It","author":"Lani Anglin","date":"May 22, 2007","format":false,"excerpt":"I just wanted everyone to know that I am the \"Top Blogger.\" I also host the \"Fastest Growing Blog\" in America. I have the \"Highest Reader Satisfaction On The Web,\" and I was voted the \"Best Wife In The World.\" There, I said it. What's that you say? 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