{"id":6923,"date":"2009-02-16T12:09:23","date_gmt":"2009-02-16T19:09:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6923"},"modified":"2009-02-18T08:34:30","modified_gmt":"2009-02-18T15:34:30","slug":"piling-onto-heap-ill-trade-you-a-big-bunch-of-crm-development-ideas-for-an-affiliate-link-click-through","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6923\/piling-onto-heap-ill-trade-you-a-big-bunch-of-crm-development-ideas-for-an-affiliate-link-click-through\/","title":{"rendered":"Piling onto Heap: I&#8217;ll trade you a big bunch of CRM development ideas for an affiliate link click-through"},"content":{"rendered":"<p>If your contact information is on any of the BloodhoundBlog Unchained interest lists, I spammed you last week with a form email that pitched the then-upcoming Seattle Unchained preview as well as the still-upcoming BloodhoundBlog Unchained in Phoenix event.<\/p>\n<p>The form letter was sent out as bulk email from the Heap CRM software application, and I played a few games with the software: The letter asked recipients to click on a link that opened a web-based form that in turn solicited them to complete and update their contact information &#8212; not just name and email but also phone numbers and snailmail address. That form in turn fed its input back to Heap, in effect semi-automatically scrubbing our Unchained database.<\/p>\n<p>The response rate is over 25%, so far, which is just astounding to me, but the essence of the thing was to put Heap through its paces. As I discussed a little while ago, <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6841\" target=\"_blank\">I want a highly-programmable CRM solution that I can use to automate our databases<\/a>. Heap seems to be the best solution for the work we need to do, as a compromise between power and cost&#8211;per-user.<\/p>\n<p>I&#8217;m going to be talking about everything I do with Heap, going forward. I&#8217;ll make the tools I build with it available, starting with a new version of my universal contact form that will not only create new contact records within Heap but will assign those contact to the appropriate drip email campaign.<\/p>\n<p>After that, I want to build code that will do a truly robust round-trip contact scrub, because I&#8217;m thinking you can get people who really want to do business with you to tell you anything you might want to know.<\/p>\n<p>For now, I need some help from you:<\/p>\n<p><a href=\"http:\/\/heap.wbpsystems.com\/?referral=bloodhound\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/heap.wbpsystems.com\/affiliates\/large.png\" style=\"border:0px;\" title=\"Manage your customer relationships with Heap CRM\" \/><\/a><\/p>\n<p>If you are signing up for Heap, I&#8217;d appreciate if you would <a href=\"http:\/\/heap.wbpsystems.com\/?referral=bloodhound\">use this link<\/a>. I will get credit in Heap&#8217;s affiliate program. We&#8217;ll donate the affiliate fees to charity, but with each new sign-up, I will gain clout with the developer. As always, I&#8217;ll be sharing every new idea I come up with, but if we can demonstrate that wired real estate professionals are a significant portion <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6923\/piling-onto-heap-ill-trade-you-a-big-bunch-of-crm-development-ideas-for-an-affiliate-link-click-through\/#more-6923\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your contact information is on any of the BloodhoundBlog Unchained interest lists, I spammed you last week with a form email that pitched the then-upcoming Seattle Unchained preview as well as the still-upcoming BloodhoundBlog Unchained in Phoenix event. The form letter was sent out as bulk email from the Heap CRM software application, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212,29,6,5,19],"tags":[],"class_list":["post-6923","post","type-post","status-publish","format-standard","hentry","category-flourishing","category-group-therapy","category-marketing","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8071,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8071\/greg-swanns-bloodhoundblog-unchained-homework\/","url_meta":{"origin":6923,"position":0},"title":"Greg Swann&#8217;s BloodhoundBlog Unchained homework","author":"Greg Swann","date":"April 25, 2009","format":false,"excerpt":"Okay, here's are homework assignments for BloodhoundBlog Unchained in Phoenix. First, until this week I had no idea how deprived folks in the Windows world are. Just about everything I do is built around the idea of truly robust FTP software, and it turns out that this does not even\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6191,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6191\/the-way-of-the-farmer-a-video-podcast-from-bloodhoundblog-unchained-in-phoenix-2008-using-the-internet-social-media-and-direct-marketing-to-farm-for-listings\/","url_meta":{"origin":6923,"position":1},"title":"The Way of the Farmer, a video podcast from BloodhoundBlog Unchained in Phoenix, 2008: Using the internet, social media and direct marketing to farm for listings","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Here is both the best and the worst of BloodhoundBlog Unchained so far. It's the best, or a piece of the best, because it covers a great deal of hard-nosed, hard-boiled, hard-headed nuts and bolts real estate sales technology in rapid-fire fashion. It's the worst, or of a piece with\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2665,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2665\/brian-brady-on-realestateradiousacom-mortgages-unchained\/","url_meta":{"origin":6923,"position":2},"title":"Brian Brady on RealEstateRadioUSA.com: Mortgages unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"Brian Brady did a half-hour interview this afternoon on RealEstateRadioUSA.com, the internet radio station for real estate. He was talking about BloodhoundBlog Unchained, but hosts Barry Cunningham and Barry Johnson also probed him about the mortgage market. To top things off, there's an extensive discussion of the \"What would David\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7884,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7884\/if-you-want-to-learn-what-we-know-and-to-learn-what-we-are-learning-youre-coming-to-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":6923,"position":3},"title":"If you want to learn what we know &#8212; and to learn what we are learning &#8212; you&#8217;re coming to BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"April 14, 2009","format":false,"excerpt":"Okay, this is my last pitch for BloodhoundBlog Unchained in Phoenix. If you can't figure out which side of the bread has the butter on it, you're just going to have to wear a bib. Here's the deal: What we're going to teach you, nobody teaches. We're going to go\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2603,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2603\/unchained-pioneers-podcast-with-brad-coy-and-andy-kaufman-on-how-they-hope-to-benefit-by-coming-to-bloodhoundblog-unchained\/","url_meta":{"origin":6923,"position":4},"title":"Unchained Pioneers: Podcast with Brad Coy and Andy Kaufman on how they hope to benefit by coming to BloodhoundBlog Unchained","author":"Brian Brady","date":"February 15, 2008","format":false,"excerpt":"I had a great talk with Social Media Marketing pioneers Andy Kaufman and Brad Coy this afternoon. They were among the first folks to register for BloodhoundBlog Unchained. If you click on the podcast linked below, they'll tell you in their own words the benefits they hope to bring home\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5491,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5491\/links-to-the-unchainedhow-people-attending-bloodhoundblog-unchained-in-orlando-saw-the-event\/","url_meta":{"origin":6923,"position":5},"title":"Links to the Unchained: How people attending BloodhoundBlog Unchained in Orlando saw the event","author":"Greg Swann","date":"November 10, 2008","format":false,"excerpt":"We lucked into WiFi in Orlando. I was convinced until my shoes hit the dirt on Thursday that we weren't going to have it. But because people could connect, they did, working on social media sites in real time. A number of people also took exhaustive notes on their laptops,\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6923"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6923\/revisions"}],"predecessor-version":[{"id":6938,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6923\/revisions\/6938"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}