{"id":693,"date":"2006-11-27T09:10:09","date_gmt":"2006-11-27T16:10:09","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=693"},"modified":"2006-11-27T12:44:48","modified_gmt":"2006-11-27T19:44:48","slug":"baby-you-can-drive-my-sale","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/693\/baby-you-can-drive-my-sale\/","title":{"rendered":"Baby, you can drive my sale"},"content":{"rendered":"

Discovered in my morning paper<\/a> that the parking spot behind my house is worth more than the house. (Click quick before the item goes into the paper’s gated community of unread articles).<\/p>\n

Average cost per square foot of condo in Boston to park yourself: $561.07.<\/p>\n

Average cost per square foot of open air pavement in Boston to park your car: $1,736.11.<\/p>\n

Priceless. No wonder my neighbor describes our block as parking spaces with attached row houses (or in the parlance, “townhouses”).<\/p>\n

I see it as a marketing lesson in real estate. Good advertising is not about what you are dying to sell. But about what clients are hot to buy. And how your listings solve their problems. More about that — and how it can help you write better sales copy that attracts more buyers — in a future post.<\/p>\n

For now it’s a lesson that I, too, need to learn<\/a>.
\n<\/p>\n

Technorati Tags: real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Discovered in my morning paper that the parking spot behind my house is worth more than the house. (Click quick before the item goes into the paper’s gated community of unread articles). Average cost per square foot of condo in Boston to park yourself: $561.07. Average cost per square foot of open air pavement in […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":921,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/921\/are-appraisers-being-pimped-as-involuntary-seeing-eye-dogs-for-the-congenitally-blind-avms\/","url_meta":{"origin":693,"position":0},"title":"Are appraisers being pimped as involuntary seeing-eye-dogs for the congenitally blind AVMs . . . ?","author":"Greg Swann","date":"January 21, 2007","format":false,"excerpt":"From this morning's Boston Herald:Appraisers have resented AVMs for years, in part because the computer estimates have cut into appraisal companies\u2019 business. But the industry also challenges AVMs\u2019 accuracy - especially in today\u2019s market, where prices in some locales are falling rapidly. And now, some firms claim a key industry\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6299,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6299\/us-adults-may-not-want-foreclosed-homes-but-homebuyers-sure-do\/","url_meta":{"origin":693,"position":1},"title":"“U.S adults” may not want foreclosed homes, but homebuyers sure do","author":"Greg Swann","date":"December 28, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0\"U.S adults\" may not want foreclosed homes, but homebuyers sure do Did you see in the news where only 47% of U.S. adults would consider buying a foreclosed home? An amazing number, isn't it? What does it\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":445,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/445\/blogoff-post-68-many-factors-affect-homes-value\/","url_meta":{"origin":693,"position":2},"title":"Blogoff Post #68: Many factors affect home’s value . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column:Buyers will try to compare homes on a price-per-square-foot basis, but this is useful only for highly comparable homes - similar square footage on similar lots in similar neighborhoods. Same subdivision is good. Same builder is better. Same exact floor plan is best. The\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":844,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/844\/project-city-center-in-las-vegas-now-thats-a-model-home\/","url_meta":{"origin":693,"position":3},"title":"Project City Center in Las Vegas: Now that’s a model home!","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"What you're seeing is an over-the-shoulder peek at the new model home center for Project City Center in Las Vegas, to be built on the Strip-front parcel formerly occupied by the Boardwalk casino-hotel-resort, as well as behind the Monte Carlo and New York-New York properties -- all owned by MGM-Mirage.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":583,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/583\/a-radically-different-way-of-thinking-about-real-estate-what-if-las-vegas-boulevard-were-private-property\/","url_meta":{"origin":693,"position":4},"title":"A radically different way of thinking about real estate: What if Las Vegas Boulevard were private property . . . ?","author":"Greg Swann","date":"October 28, 2006","format":false,"excerpt":"For Galen Ward from Rain City Guide, here is a weblog post I wrote in 2003 on the idea of mass transit and private property in Las Vegas. The Las Vegas Monorail was then still in construction, and I was busily demonstrating why it must fail -- which it has,\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3126,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3126\/no-fee-referral-i-need-a-bloodhound-style-listing-agent-in-boston\/","url_meta":{"origin":693,"position":5},"title":"No-fee referral: I need a Bloodhound-style listing agent in Boston","author":"Greg Swann","date":"May 15, 2008","format":false,"excerpt":"We list homes for sale like nobody's business. I mean that: No one's business is built like ours. That's something I'm doing everything I can to change, by every means I can think of. It's why I take such pains to describe the things we do, in the hopes that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}