{"id":6941,"date":"2009-02-19T12:12:01","date_gmt":"2009-02-19T19:12:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6941"},"modified":"2009-02-19T12:12:01","modified_gmt":"2009-02-19T19:12:01","slug":"monetizing-what-counts-dont-rain-on-their-parade","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6941\/monetizing-what-counts-dont-rain-on-their-parade\/","title":{"rendered":"Monetizing What Counts – Don’t Rain on Their Parade"},"content":{"rendered":"

My brother called me late last week. He lives in Dallas with his wife and kids – he’s in his early 40’s, smart, tech-savvy and owns his own business. He wants to buy a new home. The home he wants isn’t currently listed with a real estate agent – it’s a pocket listing FSBO so to speak -the owner would like to sell but doesn’t want to actively list and sell it. She’ll sell at the right price – she’s not going to go out of her way to find a buyer.<\/p>\n

My brother has bought and sold a few homes, rarely with the assistance of a real estate agent – he’s open to cooperating with an agent when he wants to sell his home, but simply not keen on paying a commission for something he feels he is more than capable of doing himself.<\/p>\n

I am not an evangelist. If he wants to do it himself, more power to him.<\/p>\n

Funny thing happened, however – his call was a plea for help. He wanted me to review the standard real estate sales contract – he doesn’t know what boxes to check – or at least wants to make sure that he’s checked the right ones. He needed to move relatively quickly so he could get his hook into the “unlisted” home before word got out that she would entertain offers.<\/p>\n

“Listen Tom, I really need your help – I’ll even pay you<\/em>.”<\/p>\n

Putting the whole lack of being licensed in Texas aside, a smile came across my face. ALAS<\/strong>, my brother of all people understands the value of expertise and knowledge – and you know what, it ain’t free.<\/p>\n

I asked him how he knew whether or not the house he wanted to buy was actually worth what the seller wanted?<\/p>\n

Not sure but felt her price seemed reasonable. I told him to go to Zillow and find out what it’s Zestimate was – the good news was it fell within a few thousand of the seller’s target price of $1M.<\/p>\n

I walked through the contract with my brother Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

My brother called me late last week. He lives in Dallas with his wife and kids – he’s in his early 40’s, smart, tech-savvy and owns his own business. He wants to buy a new home. The home he wants isn’t currently listed with a real estate agent – it’s a pocket listing FSBO so […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,19],"tags":[],"class_list":{"0":"post-6941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1289,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1289\/its-fewer-stupid-why-buyers-should-interview-their-agents\/","url_meta":{"origin":6941,"position":0},"title":"It’s FEWER, stupid! Why buyers should interview their agents.","author":"Kris Berg","date":"April 11, 2007","format":false,"excerpt":"Do you know what the most common name in America, or perhaps the world, is? Undisclosed Recipient. From another inductee into the Realtor&174; Hall of Shame, yesterday I received a most exciting offer. \"Mr. Realtor\", as he calls himself, had this to say: When I was in the trenches, I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2952,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2952\/what-would-you-do\/","url_meta":{"origin":6941,"position":1},"title":"What Would You Do?","author":"Barry Cunningham","date":"April 12, 2008","format":false,"excerpt":"Here's the scenario. A consumer calls you based upon a blog post that you have recently made. He is in dire NEED of the services of a competent and professional real estate agent. He must sell his house quickly. He is in foreclosure and he does not want his credit\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Real Estate Radio USA | What Would A Real Estate Agent Do to Help A Homeowner In A Foreclosure Mess?","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/whatdo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2697,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2697\/the-perfect-real-estate-relationship\/","url_meta":{"origin":6941,"position":2},"title":"The Perfect Real Estate Relationship","author":"Mike Farmer","date":"March 3, 2008","format":false,"excerpt":"At least for me and how I envision my future. A lady from Arlington, Va called me last week. She didn't say \"Can I go look at some houses next week when I'm in Savannah?\" -- No, she had read my business blog and understood I recommend we do first\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":789,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/789\/maybe-we-need-more-salaried-agents\/","url_meta":{"origin":6941,"position":3},"title":"Maybe We Need More Salaried Agents","author":"Doug Quance","date":"December 21, 2006","format":false,"excerpt":"I've been running some stats on advertising, Google rankings and agent performance over the last couple of days. One of the top agents in Atlanta has not had a selling-side transaction all year. Very unusual for this agent. Another top agent - who ranks very high in Google and has\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":576,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/576\/learning-to-negotiate-the-buyers-agents-commission\/","url_meta":{"origin":6941,"position":4},"title":"Learning to negotiate the buyer’s agent’s commission . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"From my column in today's Arizona Republic, a familiar theme. The permanently linked version uses a somewhat longer version of the text. \u00a0Negotiate agent commission In past weeks, we talked about using the simple question \"How much do you charge?\" to negotiate a more reasonable buyer's agent commission. Buyers traditionally\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2888,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2888\/please-show-me-how-you-disintermediate-results-and-superior-expertise\/","url_meta":{"origin":6941,"position":5},"title":"Please Show Me How You Disintermediate Results and Superior Expertise","author":"Jeff Brown","date":"April 5, 2008","format":false,"excerpt":"Before beginning in earnest, let me take a shot of addressing what surely will be the first comments made concerning disintermediation. Have there been instances of this happening in other industries? Sure -- the 'go to' is almost always travel agents. I maintain the average person still uses travel agents\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6941"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6941\/revisions"}],"predecessor-version":[{"id":6954,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6941\/revisions\/6954"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}