{"id":6943,"date":"2009-02-20T15:47:51","date_gmt":"2009-02-20T22:47:51","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6943"},"modified":"2009-02-20T15:47:51","modified_gmt":"2009-02-20T22:47:51","slug":"real-estate-brokerage-is-rocket-science-not","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6943\/real-estate-brokerage-is-rocket-science-not\/","title":{"rendered":"Real Estate Brokerage Is Rocket Science — NOT"},"content":{"rendered":"

Show of hands. How many real estate brokers\/agents reading this were recruited by M.I.T.? Crickets. Yeah, thought so. Me neither. I can spell technology. I’m not a TechnoGeek by anyone’s flimsy definition. Folks who know me are laughing at the thought. My blog? I know how to write posts then click the publish button. <\/p>\n

I realize the online community by nature is composed of a far higher percentage of technologically gifted people than the population in general. Really, I get that. But they talk to each other so much about how wonderful this app is vs that app, they don’t realize the Gomer down the hall who’s making half a million a year by physically farming, or God forbid, calling people on the phone, avoided more in income taxes last year than they grossed. <\/p>\n

Don’t get me wrong, some of my best friends are Geekoids. That’s what they do — help guys like me. If they studied what I did for a year, they still wouldn’t know half of what I’ve forgotten. Same with me and what they do, except I could study into my next three lives and still fall short. This isn’t about right or wrong. This is about how much you want to earn, and how you’re gonna skin that many cats. <\/p>\n

I’m in the business of investment real estate. You a broker\/agent? What business are you in? I’m not gonna belabor the point of hours spent on activities you’ll claim are directly related to your bottom line. The only thing related to your bottom line is closed escrows. The rest is what makes you feel good about doing what you were gonna do anyway. And for the record, if messin’ around with the hi-tech part of your business floats your boat, more power to you. But pulllease stop trying to convince yourself and others it’s time well spent. Write that speech, print it, put it in the crosscut shredder, then spread it on your lawn. Before long you’ll have the greenest grass in town. <\/p>\n

Let’s bring the dirty little truth about hi-tech in real estate out in Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Show of hands. How many real estate brokers\/agents reading this were recruited by M.I.T.? Crickets. Yeah, thought so. Me neither. I can spell technology. I’m not a TechnoGeek by anyone’s flimsy definition. Folks who know me are laughing at the thought. My blog? I know how to write posts then click the publish button. I […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,19],"tags":[],"class_list":{"0":"post-6943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"category-technology","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":110,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/110\/when-is-the-best-time-to-buy-when-everyone-else-is-selling\/","url_meta":{"origin":6943,"position":0},"title":"When is the best time to buy? When everyone else is selling…","author":"Greg Swann","date":"July 20, 2006","format":false,"excerpt":"I think this is exceptionally good advice from Craig King at RealBlogging.com:No matter what you're selling, conventional wisdom is that the FUD Factor (fear, uncertainty and doubt) tends to freeze buyers in their tracks. Purchases get delayed. Decisions take longer. Buyers follow the maxim, \"When in doubt, don't.\" At the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11118,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11118\/how-can-the-ipad-can-change-mortgage-marketing-its-the-app-stupid\/","url_meta":{"origin":6943,"position":1},"title":"How Can The iPad Can Change Mortgage Marketing? It’s The App, Stupid","author":"Brian Brady","date":"January 31, 2010","format":false,"excerpt":"I was plunged into the Apple world when my daughter won an iTouch from a magazine drive.\u00a0 I dived into it nine months ago when I bought an iPhone.\u00a0\u00a0 Here's why mobile devices work-\u00a0 you can harness the power of the internet and international communications in your pocket.\u00a0 To ignore\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2898,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2898\/all-in-a-days-work-for-real-estate-agents-humorous-heartwarming-stories\/","url_meta":{"origin":6943,"position":2},"title":"All In a Day’s Work for Real Estate Agents: Humorous & Heartwarming Stories","author":"Russell Shaw","date":"April 4, 2008","format":false,"excerpt":"Seeing this post on agentgenius made me realize that I had neglected to post this email I received a few weeks ago. If you do pop over to check it out be sure and read the comments, as well. __ From: Work Like A Dog Books [mailto:editor@worklikeadogbooks.com] Sent: Monday, March\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"Penquin","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2008\/04\/penquin1.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1000,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1000\/two-thousand-mugshots-a-failure-of-leadership\/","url_meta":{"origin":6943,"position":3},"title":"Two thousand mugshots: A failure of leadership . . .","author":"Greg Swann","date":"February 6, 2007","format":false,"excerpt":"In retrospect, I should have said something. My own initial aversion to the 2000 bloggers incipient fiasco was purely personal, the Inner-Introvert whose skin crawls at the thought of too much social contact. I was also operating from a rule of thumb I think of as Dustin's Law: \"If it\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":187,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/187\/be-it-ever-so-humble-investment-value-takes-time-to-accrue\/","url_meta":{"origin":6943,"position":4},"title":"Be it ever so humble, investment value takes time to accrue…","author":"Cathleen Collins","date":"August 8, 2006","format":false,"excerpt":"Yesterday, a counterpoint frequent-visitor asked me, by commenting on my Is the Blame Game best played solitaire? article, So tell me, should one buy a home in Phoenix right now if they know they have to sell it within three years?To which I replied Now is certainly a good time\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2918,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2918\/80000-members-and-only-300-have-anything-to-sell\/","url_meta":{"origin":6943,"position":5},"title":"80,000 Members And Only 300 Have Anything To Sell?","author":"Barry Cunningham","date":"April 8, 2008","format":false,"excerpt":"In addition to questioning certain real estate agents as to just what they do that justifies the commission that they charge, we also have wondered aloud if the real estate market is in the state that it is because there are \"no buyers\"or is the real estate market in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/inactive.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6943"}],"version-history":[{"count":8,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6943\/revisions"}],"predecessor-version":[{"id":6991,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6943\/revisions\/6991"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}