{"id":6970,"date":"2009-02-20T09:22:54","date_gmt":"2009-02-20T16:22:54","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6970"},"modified":"2009-02-20T12:57:45","modified_gmt":"2009-02-20T19:57:45","slug":"if-i-could-show-you-how-to-leverage-your-marketing-efforts-to-get-tens-of-thousands-of-dollars-worth-of-added-value-added-reach-added-impact-and-added-sales-how-much-would-you-pay-2","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6970\/if-i-could-show-you-how-to-leverage-your-marketing-efforts-to-get-tens-of-thousands-of-dollars-worth-of-added-value-added-reach-added-impact-and-added-sales-how-much-would-you-pay-2\/","title":{"rendered":"If I could show you how to leverage your marketing efforts to get tens of thousands of dollars worth of added value, added reach, added impact and added sales — would you be willing try on some new ideas?"},"content":{"rendered":"

Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli<\/a> will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard.<\/em><\/p>\n

 
I had an email from Matt McGee — I had had it around Christmas, too, but Matt was kind enough to send it again. I’m going to deal with it as a colloquy.<\/p>\n

Cari and I were chatting last night about Unchained ’09 and we’re both curious about the way you’ve been describing it on the blog:<\/a><\/p>\n

We’re not going to tell you how we work. We’re not going to show you how we work. We’re going to work with you, hands-on, step-by-step as we overhaul your marketing strategy from the ground up.<\/p><\/blockquote>\n

Can you provide some more detail on what you mean there — the stuff about not teaching, but doing? For example, if Cari’s there, she’s not going to be able to (nor does she want to, nor will I want her to) FTP in to her main web site or her blog and start rewriting pages, updating page titles and other SEO stuff, tweaking keywords, etc., on the fly.<\/p><\/blockquote>\n

Why wouldn’t she want to know how to do this? It’s easy to do, more unfamiliar than arcane, and we’re going to be right there, talking about what to do, how to do it — and what to do if something goes wrong.<\/p>\n

BloodhoundBlog was less than a month old when I first wrote about the skills Realtors will need to compete in the age of the internet<\/a>. We each of us should know how to do these things, both to solve our own problems, when we need to, and to make sure that hired vendors aren’t ripping us off. A big part of the work I have done here since then has been talking about the kinds of tasks Realtors and lenders can and should be doing on their own — to control costs and quality and simply to make sure these jobs are getting done Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pre-script: Here’s one of the secret benefits of working at BloodhoundBlog: If you screw up in really interesting ways, Direct Response provocateur Richard Riccelli will phone or email to tell you what you’re getting wrong. I’ve recast this post in response to a very instructive voicemail from Richard.  I had an email from Matt McGee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,6,5,19],"tags":[],"class_list":{"0":"post-6970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":540,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/540\/flat-fee-buyer-representation-the-scientific-advertising-way\/","url_meta":{"origin":6970,"position":0},"title":"Flat fee buyer representation the Scientific Advertising way…","author":"Greg Swann","date":"October 15, 2006","format":false,"excerpt":"Richard Riccelli made me re-write the ad for flat fee buyer representation last night. He convinced me that trying to sell the whole idea in a space ad would not be as effective as driving traffic to a web page, where we are free to discuss the idea at any\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4785,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4785\/making-the-riccelli-bet-to-take-away-the-fear-of-trying-something-new\/","url_meta":{"origin":6970,"position":1},"title":"Making the Riccelli bet to take away the fear of trying something new","author":"Greg Swann","date":"October 2, 2008","format":false,"excerpt":"Richard Riccelli doesn't write here very much, but, when he does, it's pure gold. I've been writing in BloodhoundBlog about Richard since the blog was young, as have others, and Richard has been writing with us for as long as we've been a group blog. I can't sing his praises\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4403,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4403\/listing-real-estate-the-bloodhound-way-working-like-a-dog-to-achieve-specific-marketing-objectives\/","url_meta":{"origin":6970,"position":2},"title":"Listing real estate the Bloodhound way: Working like a dog to achieve specific marketing objectives","author":"Greg Swann","date":"September 13, 2008","format":false,"excerpt":"Teri Lussier:My other question: Good ideas and bad ideas. This bites me in the butt over and over. My brain is great at generating ideas, not so great at knowing what makes an idea great. Something new or different is not always better (I need to have that tattooed on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3236,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3236\/dont-hang-vlad-zablotskyy-out-to-dry-making-a-donation-to-his-legal-defense-fund-is-what-matters-most-right-now\/","url_meta":{"origin":6970,"position":3},"title":"Don’t hang Vlad Zablotskyy out to dry: Making a donation to his legal defense fund is what matters most right now","author":"Greg Swann","date":"June 14, 2008","format":false,"excerpt":"Here's what doesn't matter:ePerks.com and its sleazy attorney are trying to slime the webloggers who have come to Vlad Zablotskyy's defense -- but it doesn't matter. Andy Beard and others are trying to push this story viral in the world outside the RE.net -- but that's ultimately beside the point.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5499,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5499\/thinking-out-loud-about-bloodhoundblog-unchained-in-phoenix\/","url_meta":{"origin":6970,"position":4},"title":"Thinking out loud about BloodhoundBlog Unchained in Phoenix","author":"Greg Swann","date":"November 10, 2008","format":false,"excerpt":"Here's where we start, and we knew this last May in Phoenix, but we hadn't yet figured out how to pull it off: BloodhoundBlog Unchained is not a conference or a seminar, it's a workshop, a lab. We don't want to talk about or teach or lecture about our style\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3233,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3233\/speaking-in-tongues-a-very-simple-ab-switch-for-testing-the-pull-power-of-landing-page-variations\/","url_meta":{"origin":6970,"position":5},"title":"Speaking in tongues: A very simple A\/B switch for testing the pull-power of landing-page variations","author":"Greg Swann","date":"June 14, 2008","format":false,"excerpt":"We talked about landing pages at Unchained: When someone who is interested in relocating to Phoenix lands on our brokerage weblog, I want for that party to land on my relocation page, rather than just at the top of the blog. Why? 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