{"id":6987,"date":"2009-02-20T17:24:36","date_gmt":"2009-02-21T00:24:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=6987"},"modified":"2009-02-20T19:32:15","modified_gmt":"2009-02-21T02:32:15","slug":"referral-prospecting-the-facebook-way","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6987\/referral-prospecting-the-facebook-way\/","title":{"rendered":"Referral Prospecting The Facebook Way"},"content":{"rendered":"

Are you feeding the funnel?<\/p>\n

If you’ve ever seen Greg Swann and I do our push\/pull routine, you’ll watch a “somewhat scripted” debate between Slimo, the really pushy sales guy on the internet (played by me) and Webbie, the kind-hearted, unwilling to offend practitioner (played by Greg).\u00a0 It’s a twenty-minute gig that lasts about ten minutes.\u00a0 At midpoint, someone raises his\/her hand and asks “Isn’t it a balance between the two ?”.\u00a0 Jim Lee<\/a>, of the Cyberprofessionals<\/a>, was the smartest kid in our last class.\u00a0 Obviously, Greg and I are playing roles to get the audience to the epiphany Jim Lee had.<\/p>\n

Use the visual of the funnel because internet marketers are always talking about it.\u00a0 The funnel is a disqualifying machine, always trying to get people to “raise their hand” , each time information is offered.\u00a0 If they don’t raise their hand, they opt-out or ignore you.\u00a0 Traditionally used in serial e-mail marketing, its efficacy is diminishing and consumers tolerate less “spam”.\u00a0 What’s a Slimo to do, then?<\/p>\n

Adopt an approach that allows them to “opt-in”, daily.\u00a0 Social networking is one way to do that. <\/strong><\/p>\n

In this webinar, offered by Top of Mind Networks<\/a> ( TOM President Mark Green is attending BloodhoundBlog Unchained<\/a><\/em>), I discuss how to use “old skool” principles of referral prospecting on Facebook, the mid-sized nation of 175 million people.\u00a0 What you’ll be watching is a raw recording which will eventually become part of a course in social media marketing, offered by BloodhoundBlog Unchained<\/a>.\u00a0 It’s about an hour long.<\/p>\n

I’d love your feedback. <\/strong>Victoria Del Frate, of I Can Coaching<\/a>, offers hers with:\u00a0 Meat-n-Potatoes of Social Networking<\/a><\/p>\n

DISCLOSURE: <\/strong>I am a paying client of Top of Mind Networks’ “Surefire” product.\u00a0 Mark Green is a fully-paid, registered attendee for BloodhoundBlog Unchained<\/a>.\u00a0 I was not compensated for the webinar.<\/p>\n

The webinar is linked below in both audio and video formats.\u00a0 The video requires Windows Media Play and the GoToMeeting codec.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you feeding the funnel? If you’ve ever seen Greg Swann and I do our push\/pull routine, you’ll watch a “somewhat scripted” debate between Slimo, the really pushy sales guy on the internet (played by me) and Webbie, the kind-hearted, unwilling to offend practitioner (played by Greg).\u00a0 It’s a twenty-minute gig that lasts about ten […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,18],"tags":[],"class_list":{"0":"post-6987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-podcast","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8135,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8135\/whats-your-niche-biche\/","url_meta":{"origin":6987,"position":0},"title":"What’s Your Niche Biche?","author":"Odysseus","date":"April 29, 2009","format":false,"excerpt":"Sean Purcell's laying down a gentle \"Marketing First, Starting with Your Niche Focus\" bicheslap at Unchained. Sean started class by demonstrating the typical sales funnel where business \"drips\" down. He then turned this funnel on its head where a \"Marketing First\" approach fuels an \"exploding volcano\" of business. Sean Quoting\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8305,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8305\/the-funnel-the-leak-in-my-marketing-efforts\/","url_meta":{"origin":6987,"position":1},"title":"The Funnel: the Leak in my Marketing Efforts!","author":"Al Lorenz","date":"May 7, 2009","format":false,"excerpt":"I'm not cursed with having to get things perfect.\u00a0 I don't know if the 70% solution describes me either.\u00a0 My goal is the 90% or better solution with 20% or less of the effort it may take others to get there.\u00a0 Tools like engenu warm me to the core! 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When I released the Heap-specific version of the universal contact form, for some reason it didn't occur to me that I could build a version of the form to deliver the product. This omission I do hereby correct: If you want\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9698,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9698\/is-social-media-marketing-worth-the-effort\/","url_meta":{"origin":6987,"position":3},"title":"Is Social Media Marketing Worth The Effort ?","author":"Brian Brady","date":"September 8, 2009","format":false,"excerpt":"Greg Swann and I are working together, later this week. \u00a0We're meeting in Phoenix to do some video work (mostly Q & A stuff), discuss the what we want BloodhoundBlog Unchained to look like, \u00a0and host a discussion about SMM at the \u00a0Phoenix Association of REALTORs (with Kerry Melcher). We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7572,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7572\/by-applying-cdss-to-cdos-did-aig-go-mia-or-could-the-sec-the-ots-and-one-unhired-cfo-have-kept-it-from-turning-up-doa\/","url_meta":{"origin":6987,"position":4},"title":"By applying CDSs to CDOs, did AIG go MIA? 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Jim Klein says every intentional action you take is the expression of a goal, even just the goal of wasting time. Greg Swann says simply this: If you track your achievement of your goals, you’ll achieve more of them.","author":"Greg Swann","date":"December 1, 2010","format":false,"excerpt":"So... Get tracking. Here's a calendar for December.","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=6987"}],"version-history":[{"count":17,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6987\/revisions"}],"predecessor-version":[{"id":7015,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/6987\/revisions\/7015"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=6987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=6987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=6987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}