{"id":7022,"date":"2009-02-21T09:47:32","date_gmt":"2009-02-21T16:47:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7022"},"modified":"2009-02-21T09:47:43","modified_gmt":"2009-02-21T16:47:43","slug":"in-the-world-of-internet-marketing-realtors-and-lenders-have-to-know-how-to-solve-their-own-on-line-marketing-problems","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7022\/in-the-world-of-internet-marketing-realtors-and-lenders-have-to-know-how-to-solve-their-own-on-line-marketing-problems\/","title":{"rendered":"In the world of internet marketing, Realtors and lenders have to know how to solve their own on-line marketing problems"},"content":{"rendered":"

Cathleen encouraged me to take exception to Jeff Brown’s most recent post<\/a>, and, by the time I was done, I had a whole new post.<\/p>\n

Quoting from Jeff:<\/p>\n

If you honestly believe your income is higher with you spending time changing your own hi-tech oil, then continue along that path — it’s obviously working for you. On the other hand, if you think putting yourself in front of 50 more serious prospects a year might be more productive for your bottom line, AND that would make you happy, you may want to modify your approach.<\/p><\/blockquote>\n

This is a false dichotomy.<\/p>\n

First, you do not have to change your own oil, so to speak, but if you don’t know how<\/em> to change your own oil, you are at the mercy of every money-hungry automobile service writer on the planet.<\/p>\n

Second, assiduous hi-tech marketing, going forward, is the best path to belly-to-belly appointments. This could our best year ever in volume of sides (not, alas, volume of dollars), and much of it — and all of the multi-home buyers — came from our web presence. There is room to be impressed by lo-tech success stories, but the two details left out are these: Buyers and sellers are increasingly shopping on-line, and the cost-per-conversion of old-school lo-tech marketing is comparatively very high. It’s not how much you make, it’s how much makes it all the way home.<\/p>\n

Third, as should be obvious from everything I talk about, the kinds of chores Realtors and lenders need to keep a fat thumb on are those that would be too costly, too onerous or too error-prone if done by vendors.<\/p>\n

As an example: Cathy and I made more than 1,400 engenu pages last year. The end result is work product that was done faster and made a much better impression on our clients than trying to communicate by other means. This stuff knocks the socks off clients, which I consider to be our most important sales function in everything we do. But those pages also put 1,400 new, permanent breadcrumbs on the web, so that other clients can find us in the future. As Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cathleen encouraged me to take exception to Jeff Brown’s most recent post, and, by the time I was done, I had a whole new post. Quoting from Jeff: If you honestly believe your income is higher with you spending time changing your own hi-tech oil, then continue along that path — it’s obviously working for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[212,29,6,5,19],"tags":[],"class_list":{"0":"post-7022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-flourishing","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7024,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7024\/changing-your-own-hi-tech-oil-who-cares-is-there-a-skinned-cat-or-not\/","url_meta":{"origin":7022,"position":0},"title":"Changing Your Own Hi-Tech Oil — Who Cares? — Is There A Skinned Cat Or Not?","author":"Jeff Brown","date":"February 21, 2009","format":false,"excerpt":"Greg's post earlier today prompted me to respond via post rather than comment. He made some superb points, and one or two for which we'll have to agree to disagree. He quoted me from my earlier post: If you honestly believe your income is higher with you spending time changing\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2841\/black-pearl-marketing-minute-jeff-brown-discount-lister\/","url_meta":{"origin":7022,"position":1},"title":"Black Pearl Marketing Minute: Jeff Brown, discount lister?","author":"Greg Swann","date":"March 28, 2008","format":false,"excerpt":"The other morning, Bawldguy Jeff Brown left this note in a comment:I\u2019m jumping back into the San Diego investment property market as a lister. I\u2019ve been ignoring my home folks since late \u201803. I\u2019m gonna be offering a broadly different choice for the seller. I\u2019ll charge NO listing commission, but\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2060,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2060\/jeff-kempe-goes-wordpress\/","url_meta":{"origin":7022,"position":2},"title":"Jeff Kempe goes WordPress","author":"Greg Swann","date":"October 17, 2007","format":false,"excerpt":"Good on him! Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2201,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2201\/want-garlic-on-that-ice-cream-you-dont-want-cash-flow-on-your-capital-growth-either\/","url_meta":{"origin":7022,"position":3},"title":"Want Garlic On That Ice Cream? You Don’t Want Cash Flow On Your Capital Growth Either","author":"Jeff Brown","date":"November 10, 2007","format":false,"excerpt":"Dad, when he was poor, survived on peanut butter and onion sandwiches -- no lie, as I couldn't make that up. :) Though not nearly as weird, I like spinach salads with olive oil and malt vinegar. I've not run into anyone else who likes it. They usually put balsamic\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":932,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/932\/introducing-jeff-turner-father-poet-entrepreneur\/","url_meta":{"origin":7022,"position":4},"title":"Introducing Jeff Turner: Father, poet, entrepreneur","author":"Greg Swann","date":"January 23, 2007","format":false,"excerpt":"And today we introduce still another new contributor: Jeff Turner is the founder, president and COO of Real Estate Shows, which produces internet commercials from Realtor-supplied photos. A life-long successful entrepreneur, Jeff is also the proud father of six children. Readers here may be familiar with Jeff's blog on ActiveRain.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":584,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/584\/the-carnival-of-real-estate-12\/","url_meta":{"origin":7022,"position":5},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"October 30, 2006","format":false,"excerpt":"...is up already at Jim Duncan's Real Central VA. The pingback in my mailbox said 4:27 am. Arizona doesn't change time zones, so I have no idea what time it is anywhere today, but clearly someone was burning the midnight oil in his pumpkin. Jim Cronin from The Real Estate\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7022"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7022\/revisions"}],"predecessor-version":[{"id":7023,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7022\/revisions\/7023"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}