{"id":726,"date":"2006-12-01T17:15:41","date_gmt":"2006-12-02T00:15:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=726"},"modified":"2007-05-12T16:23:57","modified_gmt":"2007-05-12T23:23:57","slug":"dave-liniger-the-power-of-selling-a-dream","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/726\/dave-liniger-the-power-of-selling-a-dream\/","title":{"rendered":"Dave Liniger: The Power of Selling a Dream . . ."},"content":{"rendered":"

<\/a>\"\"This is an excerpt from Everybody Wins: The Story and Lessons Behind RE\/MAX<\/a>\"\" by Phil Harkins and Keith Hollihan. Jeff Brown and I were talking about this on the phone the other day, and I thought I’d share it. Don’t read this as an unlimited endorsement of the book. It’s a fun read, but it’s full of bogus charts that are imputed to mean something, but don’t. Even so, it’s a nice retelling of the RE\/MAX legend.<\/p>\n

The Power of Selling a Dream<\/i><\/b><\/p>\n

If not for the price of a $20 ticket, that might have been the end of the story. But in the telling of any fairy tale or epic adventure, there are always those key moments when the naive hero stumbles across a piece of good luck. Jack, of Jack and the Beanstalk fame, for instance, came home with three magic beans for which he had traded the family’s last asset, a cow. His mother, crushed and beaten by Jack’s foolishness, tossed the three beans into the garden, and that should have been the end of it. But the beans were actually magic, and a giant beanstalk grew. Jack climbed the beanstalk, discovered a kingdom filled with riches, killed the giant who ruled the kingdom, and came home to a hero’s welcome, making his poor old mom proud of him after all.<\/p>\n

In Dave Liniger’s case, a $20 ticket to see a real estate motivational speaker amounted to his handful of magic beans.<\/p>\n

He went to the talk because he had already paid and, well, . . . what the hell. The magic speaker was a man by the name of Dave Stone. Hearing him talk at the Mountain Shadow Country Club in Phoenix was the turning point in Dave Liniger’s life. He sat in the first row, mesmerized. Stone was a brilliant real estate man who loved to teach, the predecessor of all great real estate instructors; and his words penetrated Liniger’s brain like none he had ever heard before. At the break, Liniger ran up to Stone and introduced himself. They talked until the speech started up again. Liniger watched Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an excerpt from Everybody Wins: The Story and Lessons Behind RE\/MAX by Phil Harkins and Keith Hollihan. Jeff Brown and I were talking about this on the phone the other day, and I thought I’d share it. Don’t read this as an unlimited endorsement of the book. It’s a fun read, but it’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}