{"id":7275,"date":"2009-03-03T10:12:23","date_gmt":"2009-03-03T17:12:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7275"},"modified":"2009-03-03T10:11:48","modified_gmt":"2009-03-03T17:11:48","slug":"putting-the-charm-back-into-crm-introducing-top-of-mind-networks-mark-green","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7275\/putting-the-charm-back-into-crm-introducing-top-of-mind-networks-mark-green\/","title":{"rendered":"Putting the charm back into CRM: Introducing Top of Mind Networks&#8217; Mark Green"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/51.jpg\" align=\"left\" hspace=\"6\"\/>Joining us today is Mark Green of <a href=\"http:\/\/www.topofmind.com\/\" target=\"_blank\">Top of Mind Networks<\/a>, a lender-focused CRM system with automated follow-ups.<\/p>\n<p>Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He&#8217;ll bring a dry wit, along with practical execution strategies that&#8217;ll help you evolve beyond sending meatloaf recipe cards to your client database. <\/p>\n<p>Mark lives with his wife Abby and 5-year old daughter in Atlanta, Georgia.<\/p>\n<p>As a matter of disclosure, Mark&#8217;s product is used by Brian Brady and possibly other BloodhoundBlog contributors. Like the rest of us, he&#8217;s not here to sell product, but he won&#8217;t kick you out of bed if you approach him with the right proposition.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/technology\" rel=\"tag\">technology<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining us today is Mark Green of Top of Mind Networks, a lender-focused CRM system with automated follow-ups. Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He&#8217;ll bring a dry wit, along with practical execution strategies that&#8217;ll help you evolve beyond sending meatloaf recipe cards to your client database. Mark [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26,6,5,19],"tags":[],"class_list":["post-7275","post","type-post","status-publish","format-standard","hentry","category-lending","category-marketing","category-real-estate","category-technology","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8587,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8587\/show-me-paint-the-fence\/","url_meta":{"origin":7275,"position":0},"title":"Show Me &#8220;Paint the Fence&#8221;","author":"Mark Green","date":"May 24, 2009","format":false,"excerpt":"I have a confession to make: \u00a0CRM isn't as complicated as people tend to make it. \u00a0Take a look at an app like Salesforce and they purposely build the interface to look like you're piloting a 747 jet when in reality all you're looking to do is deepen a few\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10295,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10295\/33-quality-touches-for-real-estate-agents\/","url_meta":{"origin":7275,"position":1},"title":"33 Quality Touches for Real Estate Agents","author":"Mark Green","date":"November 15, 2009","format":false,"excerpt":"In Gary Keller and Dave Jenks' game changing book \"The Millionaire Real Estate Agent\", the authors recommend a \"33-Touch\" follow-up system to stay top of mind with \"mets\". It was actually a brilliant idea - for Keller. \u00a0KW agents immediately began flooding the market with (expensive) calendars, post cards, and\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Millionaire RE Agent","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/11\/kw-book2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8071,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8071\/greg-swanns-bloodhoundblog-unchained-homework\/","url_meta":{"origin":7275,"position":2},"title":"Greg Swann&#8217;s BloodhoundBlog Unchained homework","author":"Greg Swann","date":"April 25, 2009","format":false,"excerpt":"Okay, here's are homework assignments for BloodhoundBlog Unchained in Phoenix. First, until this week I had no idea how deprived folks in the Windows world are. Just about everything I do is built around the idea of truly robust FTP software, and it turns out that this does not even\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":830,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/830\/real-estate-resolutions-cough-less-earn-more\/","url_meta":{"origin":7275,"position":3},"title":"Real estate resolutions: Cough less, earn more . . .","author":"Greg Swann","date":"January 1, 2007","format":false,"excerpt":"When I get sick, I get really sick. I've had full-blown pneumonia twice in recent years. I have always been able to blast through illness, but, sometime after my arms got too short to read without glasses, that privilege was revoked. In consequence, when I get a respiratory infection now,\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6923,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6923\/piling-onto-heap-ill-trade-you-a-big-bunch-of-crm-development-ideas-for-an-affiliate-link-click-through\/","url_meta":{"origin":7275,"position":4},"title":"Piling onto Heap: I&#8217;ll trade you a big bunch of CRM development ideas for an affiliate link click-through","author":"Greg Swann","date":"February 16, 2009","format":false,"excerpt":"If your contact information is on any of the BloodhoundBlog Unchained interest lists, I spammed you last week with a form email that pitched the then-upcoming Seattle Unchained preview as well as the still-upcoming BloodhoundBlog Unchained in Phoenix event. The form letter was sent out as bulk email from the\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13847,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13847\/the-ten-commandments-of-buyer-side-representation\/","url_meta":{"origin":7275,"position":5},"title":"The Ten Commandments of Buyer Side Representation","author":"Mark Green","date":"December 26, 2010","format":false,"excerpt":"Merry Christmas.\u00a0 Happy Hanukkah.\u00a0 Happy Kwanzaa... Festivus... all that stuff.\u00a0 Lovely... now let's get down to business.\u00a0 I'm buying a house.\u00a0 Along the journey, I've paid close attention to how the average Real Estate Agent operates.\u00a0 I'm sharing these thoughts with my fellow Bloodhounds at the risk of offending some\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7275"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7275\/revisions"}],"predecessor-version":[{"id":7276,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7275\/revisions\/7276"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}