{"id":7328,"date":"2009-03-05T21:17:38","date_gmt":"2009-03-06T04:17:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7328"},"modified":"2009-05-28T13:25:57","modified_gmt":"2009-05-28T20:25:57","slug":"if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7328\/if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver\/","title":{"rendered":"If you’re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice — I’m in the Yellow Pages under chopped liver"},"content":{"rendered":"

I’m having an exceptional week.<\/p>\n

On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds.<\/p>\n

I’ve been playing Gooder games for fun — except the fun keeps turning into profit.<\/p>\n

I worked out an algorithm for round-tripping data out of and back into Heap, making it possible to use rigorously self-populating forms to get existing databased prospects to scrub their own records. I did a small piece of this before Seattle, but I fleshed out the whole strategy this week.<\/p>\n

That algorithm is general enough that it can be used to generate any kind of intelligent email: Any CSV file can become an email that uses a coded URL to self-populate a form that in turn produces other intelligent results: New database records, new CSV files, etc.<\/p>\n

I hit upon — but have not yet implemented — a completely new way of organizing my sidebar at our Phoenix real estate weblog<\/a> to make each WordPress Page its own quarterback in still more Gooder games — all of which, of course, are also Heap games.<\/p>\n

I’ve been bugging Michael Wurzer at FBS Systems<\/a> about making the FlexMLS IDX system responsive to coded URLs. If they will do this, I can build forms that can punch data into Flex just as I’m doing with Heap.<\/p>\n

And today I worked out a way to take back the fattest third of the long tail from HomeZillTruGain at a cost in money and labor approaching zero dollars and zero cents. To the contrary, what I’m doing should actually pay<\/em> us in added incremental SEO juice.<\/p>\n

And the funny part is, I have two other long tail strategies that, so far, I’ve only implemented in pilot projects because those two do<\/em> require a modicum of labor and I just don’t have the time to throw at them.<\/p>\n

My thinking is that, by the time I’m done, I can plant three sloppy Bloodhound kisses on the first page of the SERPs for maybe 2,000 long tail keywords — maybe more.<\/p>\n

And that’s just the stuff that I’m thinking about right now. The first quarter of 2009 Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m having an exceptional week. On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds. I’ve been playing Gooder games for fun — except the fun keeps turning into profit. I worked out an algorithm for round-tripping data out of and back into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,24,6,5,19],"tags":[],"class_list":{"0":"post-7328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/139\/get-potent-ping-power-for-the-price-of-a-promo\/","url_meta":{"origin":7328,"position":0},"title":"Get potent ping power for the price of a promo . . .","author":"Greg Swann","date":"July 27, 2006","format":false,"excerpt":"I read about realPING on the Zillow.com weblog's coverage of Real Estate Connect in San Francisco. I never think about something until I do. This morning Cathy mentioned the idea of having something on our web pages that would induce prospects to contact us. We have a big phone number\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3158\/google-juice-yeahthat-hits-the-spot\/","url_meta":{"origin":7328,"position":1},"title":"Google Juice? Yeah…That Hits the Spot!","author":"Eric Bramlett","date":"May 22, 2008","format":false,"excerpt":"Lots of fun at the Bloodhound Blog lately! Unfortunately, I had to miss Unchained, but was able to catch enough on Youtube to realize that I missed out on a lot - not the least of which was a great networking opportunity. I've been enjoying BHB more and more, though,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":117,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/117\/if-its-a-heat-map-why-does-it-look-so-cool\/","url_meta":{"origin":7328,"position":2},"title":"If it’s a heat map, why does it look so cool?","author":"Greg Swann","date":"July 21, 2006","format":false,"excerpt":"All right, here's the deal with Zillow.com: I decide I'm going to buy you a pair of designer jeans, nothing but the best for you. I know that fit is important, so I go to three of your best friends to get their sizes. Not yours, theirs. I strike a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15405,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15405\/revestor-com-is-live-now-revestor-com-searches-current-listings-by-cash-flow-and-capitalization-rate\/","url_meta":{"origin":7328,"position":3},"title":"Revestor.com is live now. Revestor.com searches current listings by cash flow and capitalization rate.","author":"Brian Brady","date":"November 30, 2011","format":false,"excerpt":"I received an email, from BHB Anaheim presenter Bill Lyons, that Revestor.com is live now and will be announced to the public tomorrow.\u00a0 Bill knows that the Bloodhound way is to fly under the radar, sneak in the back door, and quietly win so I appreciate the chance to break\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3180\/building-content-for-others-when-is-it-right\/","url_meta":{"origin":7328,"position":4},"title":"Building Content for Others …when is it right?","author":"Eric Blackwell","date":"May 27, 2008","format":false,"excerpt":"First off, I'd like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites. What he was doing was setting a good foundational understanding based on known facts and avoid much of the speculation that exists out there in the world today\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/841\/shackpricescom-takes-on-the-big-fish-from-a-lofty-perch\/","url_meta":{"origin":7328,"position":5},"title":"ShackPrices.com takes on the big fish from a lofty perch . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"ShackPrices.com hits the big time at InmanNews (free for now):The latest real estate site to trace its roots to this rainy city is ShackPrices.com, which plots home listings in the Seattle area and western Washington state on Google maps. ShackPrices.com went live a few weeks ago, and joins a growing\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7328"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328\/revisions"}],"predecessor-version":[{"id":8642,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328\/revisions\/8642"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}