{"id":7328,"date":"2009-03-05T21:17:38","date_gmt":"2009-03-06T04:17:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7328"},"modified":"2009-05-28T13:25:57","modified_gmt":"2009-05-28T20:25:57","slug":"if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7328\/if-youre-in-the-phoenix-area-on-april-22-and-you-want-to-learn-a-whole-lot-about-how-to-use-web-20-to-promote-your-real-estate-practice-im-in-the-yellow-pages-under-chopped-liver\/","title":{"rendered":"If you’re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice — I’m in the Yellow Pages under chopped liver"},"content":{"rendered":"

I’m having an exceptional week.<\/p>\n

On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds.<\/p>\n

I’ve been playing Gooder games for fun — except the fun keeps turning into profit.<\/p>\n

I worked out an algorithm for round-tripping data out of and back into Heap, making it possible to use rigorously self-populating forms to get existing databased prospects to scrub their own records. I did a small piece of this before Seattle, but I fleshed out the whole strategy this week.<\/p>\n

That algorithm is general enough that it can be used to generate any kind of intelligent email: Any CSV file can become an email that uses a coded URL to self-populate a form that in turn produces other intelligent results: New database records, new CSV files, etc.<\/p>\n

I hit upon — but have not yet implemented — a completely new way of organizing my sidebar at our Phoenix real estate weblog<\/a> to make each WordPress Page its own quarterback in still more Gooder games — all of which, of course, are also Heap games.<\/p>\n

I’ve been bugging Michael Wurzer at FBS Systems<\/a> about making the FlexMLS IDX system responsive to coded URLs. If they will do this, I can build forms that can punch data into Flex just as I’m doing with Heap.<\/p>\n

And today I worked out a way to take back the fattest third of the long tail from HomeZillTruGain at a cost in money and labor approaching zero dollars and zero cents. To the contrary, what I’m doing should actually pay<\/em> us in added incremental SEO juice.<\/p>\n

And the funny part is, I have two other long tail strategies that, so far, I’ve only implemented in pilot projects because those two do<\/em> require a modicum of labor and I just don’t have the time to throw at them.<\/p>\n

My thinking is that, by the time I’m done, I can plant three sloppy Bloodhound kisses on the first page of the SERPs for maybe 2,000 long tail keywords — maybe more.<\/p>\n

And that’s just the stuff that I’m thinking about right now. The first quarter of 2009 Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m having an exceptional week. On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds. I’ve been playing Gooder games for fun — except the fun keeps turning into profit. I worked out an algorithm for round-tripping data out of and back into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,24,6,5,19],"tags":[],"class_list":{"0":"post-7328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-egoism-in-action","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3180\/building-content-for-others-when-is-it-right\/","url_meta":{"origin":7328,"position":0},"title":"Building Content for Others …when is it right?","author":"Eric Blackwell","date":"May 27, 2008","format":false,"excerpt":"First off, I'd like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites. What he was doing was setting a good foundational understanding based on known facts and avoid much of the speculation that exists out there in the world today\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":841,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/841\/shackpricescom-takes-on-the-big-fish-from-a-lofty-perch\/","url_meta":{"origin":7328,"position":1},"title":"ShackPrices.com takes on the big fish from a lofty perch . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"ShackPrices.com hits the big time at InmanNews (free for now):The latest real estate site to trace its roots to this rainy city is ShackPrices.com, which plots home listings in the Seattle area and western Washington state on Google maps. ShackPrices.com went live a few weeks ago, and joins a growing\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4081,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4081\/bloodhoundblog-sports-new-iphone-theme-all-the-dog-half-the-drool\/","url_meta":{"origin":7328,"position":2},"title":"BloodhoundBlog sports new iPhone theme: All the dog, half the drool","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"I installed an iPhone-only theme this morning. If you land on BloodhoundBlog from any browser except Safari for the iPhone, you'll see our normal theme. If you come in from the iPhone, you'll get a theme optimized for the iPhone's (or iTouch's) screen size. This is the way BHB looked\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17107,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17107\/the-news-is-not-that-zillow-is-going-to-have-agents-its-going-to-have-newbies-for-agents\/","url_meta":{"origin":7328,"position":3},"title":"The news is not that Zillow is going to have agents. It\u2019s going to have newbies for\u00a0agents.","author":"Greg Swann","date":"September 23, 2020","format":false,"excerpt":"Housing Wire: A Zillow spokesperson told HousingWire that these people are already employed with Zillow, and will be getting real estate licenses. Zillow said it will not be recruiting for these positions. It's a boiler-room job \u2013 in the same article, George Laughton says Zillow still won't be getting its\u2026","rel":"","context":"In "iBuyers"","block_context":{"text":"iBuyers","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ibuyers\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/austin-distel-97HfVpyNR1M-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1592\/shackpricescom-a-tear-down-innovative-map-search-portal-reconstructed-as-estatelycom\/","url_meta":{"origin":7328,"position":4},"title":"ShackPrices.com a tear-down? Innovative map-search portal reconstructed as Estately.com","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"The most-innovative little map-search in Seattle, ShackPrices.com, today relaunches as Estately.com, a name perhaps more fitting for a town where you can still get a decent fixer for less than a million dollars. The site is also launching its monetization model with this release: A fee-based referral system for users\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16158\/why-does-zillow-hate-my-house\/","url_meta":{"origin":7328,"position":5},"title":"Why Does Zillow Hate my House?","author":"Cooksquared","date":"August 13, 2012","format":false,"excerpt":"Why Does Zillow Hate my House? If you are a real estate geek like me, you are obsessed with real estate valuation.\u00a0 It\u2019s bad enough that I spend most of my day performing real estate valuations for numerous investments, but my passion for real estate sends me off to open\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7328"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328\/revisions"}],"predecessor-version":[{"id":8642,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7328\/revisions\/8642"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}