{"id":7331,"date":"2009-03-06T09:30:21","date_gmt":"2009-03-06T16:30:21","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7331"},"modified":"2009-03-06T07:47:18","modified_gmt":"2009-03-06T14:47:18","slug":"epiphany-marketing-and-rocky-road-ice-cream","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7331\/epiphany-marketing-and-rocky-road-ice-cream\/","title":{"rendered":"Epiphany Marketing and Rocky Road ice cream…"},"content":{"rendered":"

I have talked about and written on Mayoral Marketing<\/a> before.\u00a0 The basic premise of marketing, according to this theory, is to build a community of people who would elect you mayor.\u00a0 This concept leads to some useful details on how<\/em> we should go about marketing in order to accomplish this election.\u00a0 (Hint: it’s a campaign)\u00a0 The problem though, is that Mayoral Marketing explains the how<\/em> of marketing, but not the why<\/em>.\u00a0 I know, the “why” seems obvious: the goal of marketing is to generate potential clients and closed transactions, right?\u00a0 Wrong.\u00a0 That’s the objective; that’s the end result to be gained.\u00a0 But the question of “why” is a question of purpose.\u00a0 Does everything that makes up the how<\/em> lead to the objective.\u00a0 In other words: what is the actual GOAL of our marketing?<\/p>\n

\"The<\/p>\n

The goal of marketing is to place us with the potential client at the moment of epiphany<\/em>.\u00a0 Let’s call this Epiphany Marketing.\u00a0 What am I talking about?\u00a0 Most people don’t just suddenly decide to buy or sell a house.\u00a0 Usually, something else happens; they’re walking along when all of a sudden:<\/p>\n