{"id":746,"date":"2006-12-07T20:17:35","date_gmt":"2006-12-08T03:17:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=746"},"modified":"2007-04-20T16:47:44","modified_gmt":"2007-04-20T23:47:44","slug":"zillow-redux-a-post-diluvian-retrospective","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/746\/zillow-redux-a-post-diluvian-retrospective\/","title":{"rendered":"Zillow redux: A post-diluvian retrospective . . ."},"content":{"rendered":"

Drew<\/a> Meyers<\/a> is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I’m not missing something, so it would be a great favor if you would point out my lapses.<\/p>\n

Zillow understands PR. They’ve had company bigfeet out doing media drop-ins for a while, and, for the weblogging community, David Gibbons separately briefed Ardell DellaLoggia<\/a>, Cathleen and me, and a third weblogger in San Francisco, identity undisclosed. The point of all this was to spread advance news of the upgrade, but to have it embargoed until 10 PM last night. I’m sure the resulting blog-frenzy suited them just fine, but, even knowing what was going to happen once news broke, there was no way I was going to miss this show.<\/p>\n

But: This is why I wanted to go at the thing in the greatest depth I could achieve, right from the beginning. The fact of the matter is, the center of gravity in the real estate world shifted last night — away from Chicago and toward Seattle. It was only a partial shift, and it might turn out to be only temporary, but the professional porcupine that is the National Association of Realtors lost a double-hand-full of quills last night. If it continues to lose more than it manages to grow back, soon enough it will be nothing more than a naked rat. Then what?<\/p>\n

The person I was most interested in hearing from last night was Galen Ward, and I said so right away at Rain City Guide. He didn’t disappoint<\/a>, delivering a trenchant analysis without the advance notice Ardell and I had:<\/p>\n

Zillow has the best shot at getting the chicken or the egg (you need one to get the other). Most non-MLS sites (Trulia, Propsmart, ForSaleByOwner, etc.) have had the nasty problem of beginning with no listings and no searchers (no chickens or eggs). Each has tried a novel and somewhat successful way of getting searchers or listings – crawling sites for listings, offering free listings, pay-per click ads to lure searchers, etc. None Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Drew Meyers is doing an excellent job of cataloging the Zillow coverage. My plan is to ponder issues arising in posts and comments, here and everywhere. No guarantee that I’m not missing something, so it would be a great favor if you would point out my lapses. Zillow understands PR. They’ve had company bigfeet out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,6,5,25],"tags":[],"class_list":{"0":"post-746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2910,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2910\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-25\/","url_meta":{"origin":746,"position":0},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"April 6, 2008","format":false,"excerpt":"We have 14 entries on the short list this week, out of a long long list of 96 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. This week's Short List is all Zillow Mortgage Marketplace posts, all of them written by\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4152,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4152\/zillowcom-the-reconometrics-firm-of-the-future\/","url_meta":{"origin":746,"position":1},"title":"Zillow.com: The “REconometrics” Firm of the Future?","author":"Brian Brady","date":"August 29, 2008","format":false,"excerpt":"Have you been watching Zillow.com lately, in the press? They've done a nice job at selling the mainstream media that they are the \"real estate statistics\" firm of choice. With the introduction of Zillow Mortgage Marketplace, they are aggregating real-time live quotes and are positioned to trump other media sites\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3353,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3353\/i-dont-need-to-show-you-any-stinking-badges-im-a-zillow-all-star\/","url_meta":{"origin":746,"position":2},"title":"I don’t need to show you any stinking badges! I’m a Zillow All Star!","author":"Greg Swann","date":"July 11, 2008","format":false,"excerpt":"About a month ago, Zillow started showing the number of contributions you have made to their data base in your profile. Up at the top you see the total number of contributions, and down below you get a running total of recent contributions. It was obvious where they were headed,\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":274,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/274\/zillow-poll-results\/","url_meta":{"origin":746,"position":3},"title":"Zillow poll results . . .","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"...at Sellsius&176; blog. Good sense abounds. I'm not campaigning for a replay, but, a year from now, when the dew is off the Zillow rose, it would be interesting to see if opinions have changed significantly. Bravo to Sellsius&176; for doing all this work in any case. Technorati Tags: blogging,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":746,"position":4},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2716,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2716\/zillow-mortgage-zoriginators-delight-or-bane\/","url_meta":{"origin":746,"position":5},"title":"Zillow Mortgage: Zoriginators’ Delight or Bane?","author":"Brian Brady","date":"March 7, 2008","format":false,"excerpt":"Greg Swann covered the big Zillow Mortgage announcement so I won't regurgitate the details here.\u00a0 I will weigh in my opinion and speculate about the consumer offering. I share Greg's enthusiasm for an independent originator database.\u00a0 The industry can't get it together and the Federal government may be violating the\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}