{"id":7493,"date":"2009-03-16T12:46:34","date_gmt":"2009-03-16T19:46:34","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7493"},"modified":"2009-03-16T12:46:34","modified_gmt":"2009-03-16T19:46:34","slug":"seven-deadly-seo-sins-for-real-estate-prosvanity","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7493\/seven-deadly-seo-sins-for-real-estate-prosvanity\/","title":{"rendered":"Seven Deadly SEO Sins for real estate pros…Vanity"},"content":{"rendered":"

Over next few weeks, I am going to post on several topics. An email a friend received this weekend<\/a> was the perfect segue into something that I really wanted to point out. <\/p>\n

Notice, please, that I am not jumping down Zillow’s throat for this blatant attempt at using people’s vanity to get them to take an action that they otherwise wouldn’t. That’s what marketers DO…online is no exception. SEO is no exception. Eric Bramlett included it in this post Linkbuilding basics<\/a>. That’s an OLD post. Stroking egos is NOT a new marketing technique. <\/p>\n

But this isn’t the first time I have warned people about widgets and badges<\/a> either. Why do these guys still do it?<\/p>\n

Hint: It works <\/p>\n

Another reason is: Both my post and Bramlett’s are older posts so it bears repeating. Don’t link to local competitors or those who compete with you locally. Locally related high ranking sites linking to you are GOLDEN to an SEO effort. Google has no way of evaluating if those links are coming from a competitor or not. They don’t care.<\/p>\n

For those who may be saying: “I don’t get it.” Here’s the linked e-mail above through an SEO’s eyes…<\/p>\n

We like you. We’ve chosen you as a LOCAL EXPERT. (SEO eyes: You have a blog or site that has good standing in the search engines..we want a link…) Click here to get a badge (SEO eyes: link included) to put on your site PROCLAIMING how good WE think you are. (SEO eyes:Yet the message to the search engines is EXACTLY the opposite..it is how good YOU think WE are–hehe–nicely done! My competitor is now linking to me!).<\/p>\n

Therein lies the rub. And the lesson, IMO.<\/p>\n

Vanity is a Deadly SEO sin. Building your online authority requires you to measure it the same way that the search engines do…by those who link TO you (deeds) and not by being caught up in the praise of flattering words (words).<\/p>\n","protected":false},"excerpt":{"rendered":"

Over next few weeks, I am going to post on several topics. An email a friend received this weekend was the perfect segue into something that I really wanted to point out. Notice, please, that I am not jumping down Zillow’s throat for this blatant attempt at using people’s vanity to get them to take […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-7493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12890,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12890\/sometimes-ya-just-gotta-say-wtf-nutsville\/","url_meta":{"origin":7493,"position":0},"title":"Sometimes ya just gotta say, “WTF-nutsville?”","author":"Brian Brady","date":"August 11, 2010","format":false,"excerpt":"The Obama Adminstration's henchmen are whining about the proliferation of new media , in a Vanity Fair article and I just couldn't resist poking some fun at the irony of their complaints and the foreshadowing of the \"perfect business\" in an economy they \"design\" First, they bitch about the stamina\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3087,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3087\/sometimes-ticking-people-off-is-exactly-the-intent\/","url_meta":{"origin":7493,"position":1},"title":"Sometimes Ticking People Off Is Exactly The Intent","author":"Barry Cunningham","date":"May 11, 2008","format":false,"excerpt":"Established in 1965, Benetton is present in 120 countries around the world. It presently has global sales in excess of $2 Billion dollars annually. Yet many in the mainstream find their advertising and marketing strategies downright offensive. The aim of United Colors of Benetton corporate communication is to create the\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"Real Estate Radio USA | Contrarian Marketing","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/05\/bennn3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3197,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3197\/bloodhoundblog-in-the-terrible-twos-and-the-me-me-me-meme\/","url_meta":{"origin":7493,"position":2},"title":"BloodhoundBlog in the terrible two’s and the me-me-me meme","author":"Greg Swann","date":"June 2, 2008","format":false,"excerpt":"I had mail last night from a sweet kid who wanted to tag me in what she called a MeMe game. I thought that by itself was nice take on the idea of memes as represented in the wired world of real estate, but it also put me in mind\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5085,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5085\/a-blog-is-a-place-to-connect-locallypart-1\/","url_meta":{"origin":7493,"position":3},"title":"a Blog is a Place to Connect (locally)…part 1","author":"Eric Blackwell","date":"October 18, 2008","format":false,"excerpt":"I recently wrote here on this blog about the need to go beyond REALTOR to REALTOR linking and that a blog, properly implemented could be a GREAT way to attract local RELATIONSHIPS and thus links. I also wrote recently on my blog about the fall of the newspapers, the vacuum\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3180\/building-content-for-others-when-is-it-right\/","url_meta":{"origin":7493,"position":4},"title":"Building Content for Others …when is it right?","author":"Eric Blackwell","date":"May 27, 2008","format":false,"excerpt":"First off, I'd like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites. What he was doing was setting a good foundational understanding based on known facts and avoid much of the speculation that exists out there in the world today\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14244,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14244\/my-goal-for-march-satisfied-clients-and-a-satisfied-mind\/","url_meta":{"origin":7493,"position":5},"title":"My goal for March? Satisfied clients and a satisfied mind.","author":"Greg Swann","date":"February 28, 2011","format":false,"excerpt":"I changed the back of my business card. This is the new copy: I agree with Jeff that giving good service while failing to achieve the main objective is a useless vanity. The Bawldguy champions results, but I would offer the further caveat that the goal of any business should\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7493"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7493\/revisions"}],"predecessor-version":[{"id":7494,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7493\/revisions\/7494"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}