What really is the role of technology in real estate today?\u00a0 So much of the discussion regarding the evolution and use of technology today seems to be centered on SEO – what ever you do, make sure Google finds you.<\/p>\n
You have a blog or website.\u00a0 It has super SEO powers.\u00a0 It attracts many prospects.\u00a0 So do hundreds – maybe thousands of other agents.<\/p>\n
Sounds great.\u00a0 You’ve found me.\u00a0 Now what?<\/p>\n
When consumers find me, what makes them want<\/em> me? Regardless of whether or not potential clients find me via the phone book, website or as a result of a conversation a past client had at a cocktail party, the real question isn’t necessarily how<\/em> they found me, the question is – once found, what do I offer to my clients that meets their needs like no other broker can?<\/p>\n What is your value proposition?\u00a0 Your value proposition transcends your marketing message – it provides tangible, measurable ways in which you meet the needs of your clients, prospects and consumers.<\/p>\n “What is the role of technology?<\/em>”\u00a0 You can’t answer that question until you know what your client’s needs are and how you meet them.<\/p>\n The role of technology is merely a tool to provide a medium which delivers the desired results to your clients, prospects and consumers.<\/p>\n The emphasis on technology has been entirely too focused on how consumers find you and not enough on why they want you.\u00a0 Just because you are more visible to potential clients does not make you inherently more valuable.\u00a0 If you have a blog or website, is it aligned with meeting the desired results of your clients, prospects and consumers?<\/p>\n Having an IDX link or other MLS search tool isn’t unique.\u00a0 In fact, search in general isn’t entirely unique.<\/p>\n If you’re found<\/em>, what makes them stay?<\/p>\n What if a purely technology solution met the needs of consumers?\u00a0 It’s possible.\u00a0 If you can’t make it clear how you meet your prospects needs, someone or something<\/em> will.<\/p>\n","protected":false},"excerpt":{"rendered":" What really is the role of technology in real estate today?\u00a0 So much of the discussion regarding the evolution and use of technology today seems to be centered on SEO – what ever you do, make sure Google finds you. You have a blog or website.\u00a0 It has super SEO powers.\u00a0 It attracts many prospects.\u00a0 […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,19],"tags":[],"class_list":{"0":"post-7505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15369,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15369\/a-peek-inside-the-unchained-conference-part-5-of-5\/","url_meta":{"origin":7505,"position":0},"title":"A Peek Inside the Unchained Conference (Part 5 of 5)","author":"Sean Purcell","date":"November 18, 2011","format":false,"excerpt":"Eric Blackwell is an SEO expert, and he has helped countless real estate agents generate countless new clients through their online presence.","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","url_meta":{"origin":7505,"position":1},"title":"Ignore the so-called experts: Blogrolls are good, m’kay?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park's Mr. Mackey. (\"Drugs are bad, m'kay?\") Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: \"Blogrolls are bad,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1174\/can-yet-another-easy-blogging-local-content-solution-beat-community-building-local-real-estate-weblogs\/","url_meta":{"origin":7505,"position":2},"title":"Can yet another easy-blogging local-content solution beat community-building local real estate weblogs?","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Jim Kimmons at RealEstateBusinessSuccess.com Blog has come up with yet another simple solution to the issue of using local real estate weblogging content as bait for leads. That makes four of these, by now, I think. Okayfine. Jim may have the better mousetrap for two reasons: He's linking directly to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2693,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2693\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-22\/","url_meta":{"origin":7505,"position":3},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"March 2, 2008","format":false,"excerpt":"We have 15 entries on the short list this week, out of a long long list of 91 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. Instead, again this week I'm showing nothing but Black Pearls, practical hard-headed ideas for working\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1966,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1966\/the-odysseus-medal-getting-arms-back-up-on-their-own-two-feet\/","url_meta":{"origin":7505,"position":4},"title":"The Odysseus Medal: Getting ARMs back up on their own two feet","author":"Greg Swann","date":"September 24, 2007","format":false,"excerpt":"If you didn't look at this week's nominees for The Odysseus Medal, you should. We had 20 posts on the short-list, but 24 more that were also very good. Here are this week's winners: This week's Odysseus Medal goes to Peter Coy at BusinessWeek for Believe it or not, the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/147\/truzillow-and-the-dis-form-ation-of-real-estate-web-sites\/","url_meta":{"origin":7505,"position":5},"title":"TruZillow and the dis-form-ation of real estate web sites . . .","author":"Greg Swann","date":"July 28, 2006","format":false,"excerpt":"Color me grateful, but one benefit of the Trulia\/Zillow free APIs for Realtor web sites is that we should see the end of the sleazy practice of making dewy-eyed anonymous-by-preference Google-borne immigrants fill out a form to search the MLS listings. This crap is straight out of Dan Gooder, but,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7505"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7505\/revisions"}],"predecessor-version":[{"id":7509,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7505\/revisions\/7509"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}