{"id":7529,"date":"2009-03-20T09:11:11","date_gmt":"2009-03-20T16:11:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7529"},"modified":"2009-03-21T22:50:55","modified_gmt":"2009-03-22T05:50:55","slug":"there-are-no-second-acts-in-american-real-estate-listings-its-priced-right-prepared-right-presented-right-and-the-house-still-wont-sell-what-do-you-do-now","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7529\/there-are-no-second-acts-in-american-real-estate-listings-its-priced-right-prepared-right-presented-right-and-the-house-still-wont-sell-what-do-you-do-now\/","title":{"rendered":"There are no second acts in American real estate listings: It’s priced right, prepared right, presented right — and the house still won’t sell. What do you do now?"},"content":{"rendered":"

Barry Bevis in Tallahassee<\/a> is looking for help. And he’s willing to pay for it.<\/p>\n

He has a listing that he’s having trouble moving, and he’s looking for marketing ideas to draw the attention of a buyer.<\/p>\n

Here’s Barry’s note:<\/p>\n

I have a great listing that just won’t sell…<\/p>\n

I’ve given it my version of the Bloodhound treatment: Custom Sign, Website, URL and lots of photos. You can see the home by clicking here<\/a>.<\/p>\n

It’s in a preferred neighborhood with parks and shopping within walking distance. It has been well maintained and is priced well — according to comps and other brokers feedback. It has a great yard and a hot tub!<\/p>\n

The negatives: After a year of trying to sell I know them! Small Master bath and No Half Bath. Tile Counters in the kitchen — our area prefers Stone. The cost to cure these “issues” is beyond what the seller can do.<\/p>\n

We did start with it priced too high. The seller was “not in a hurry” and wanted to try a higher price. I said okay because he is a friend — knowing all along that it was a mistake. Now its in the ballpark and would appraise at the new list price. <\/p>\n

I get a couple of people in a week — and loads of website traffic. But no offers. Not even obnoxious low ball offers.<\/p>\n

So the seller keeps asking me what to do… Besides lower the price. So this month we are dropping the price 1K a week, a 4K price drop. That will make it show up on any buyers automatic web searches as “Price Reduced.” We are also offering to pay a point to drop a buyers interest rate, likely below 5%.<\/p>\n

What else should I be doing?<\/p>\n

I’m looking for ideas to ignite interest in this home and get it sold. I’ve got a $100 AMEX gift card to the most creative idea. Greg and I are the judges.<\/p>\n

Step up and tell me what to do!<\/p><\/blockquote>\n

This is a tough problem, one I wish I were unfamiliar with. F. Scott Fitzgerald said, “There are no second acts in American lives.” One of the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barry Bevis in Tallahassee is looking for help. And he’s willing to pay for it. He has a listing that he’s having trouble moving, and he’s looking for marketing ideas to draw the attention of a buyer. Here’s Barry’s note: I have a great listing that just won’t sell… I’ve given it my version of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,212,29,6,5],"tags":[],"class_list":{"0":"post-7529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-flourishing","8":"category-group-therapy","9":"category-marketing","10":"category-real-estate","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","url_meta":{"origin":7529,"position":0},"title":"Why didn’t your house sell? Price, preparation, presentation — and availability","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is me from my column in the Arizona Republic (permanent link): \u00a0Why didn't your house sell? Price, preparation, presentation -- and availability So your house didn't sell. Now what? Six months ago -- or was it a year ago? -- the world was young and ripe for the picking.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17353,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17353\/dear-daniel-morillo-heres-why-opendoors-houses-sell-so-poorly-even-in-a-blistering-real-estate-market\/","url_meta":{"origin":7529,"position":1},"title":"Dear Daniel Morillo: Here\u2019s why #OpenDoor\u2019s houses sell so poorly \u2013 even in a blistering real estate\u00a0market.","author":"Greg Swann","date":"October 25, 2020","format":false,"excerpt":"Once upon a time in my young career, I used to think about sending little notes to flailing sellers, telling them why their houses weren't selling. Arguably, this would have been a violation of Article 15 of the NAR Code of (ahem) Ethics, but it would have been bad form\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/109-clipped.jpg?resize=700%2C400 2x"},"classes":[]},{"id":3190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","url_meta":{"origin":7529,"position":2},"title":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place","author":"Greg Swann","date":"May 30, 2008","format":false,"excerpt":"I've written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. Everything we do is about selling\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1706,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1706\/by-owner-home-seller-is-no-match-for-a-skilled-listing-agent\/","url_meta":{"origin":7529,"position":3},"title":"By-owner home seller is no match for a skilled listing agent","author":"Greg Swann","date":"July 29, 2007","format":false,"excerpt":"This is me in Friday's Arizona Republic (permanent link): \u00a0By-owner home seller is no match for a skilled listing agent We're about to list a home for sale in a fairly pricey neighborhood, so we are very aware of our competition. We knew a similar home was ready to go\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":333,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/333\/ask-the-broker-why-would-an-mlsidx-system-forbid-commingling-with-listings-from-other-sources\/","url_meta":{"origin":7529,"position":4},"title":"Ask the Broker: Why would an MLS\/IDX system forbid commingling with listings from other sources . . . ?","author":"Greg Swann","date":"September 14, 2006","format":false,"excerpt":"Giving my prominent proboscis a good hard tweak, a certain pseudonymous Scarlet Pimpernelesque semi-retired real estate weblogger asks: \"Are you trying to say that the MLS' are not fascist dictatorships???\" The question refers to a weblog entry I posted last night chastising Trulia Blog for hyperbole in its complaints about\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":496,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/496\/looking-for-a-great-trick-to-make-a-house-sell-in-a-slow-market-clean-it\/","url_meta":{"origin":7529,"position":5},"title":"Looking for a neat trick to make a house sell in a slow market? Clean it!","author":"Cathleen Collins","date":"October 2, 2006","format":false,"excerpt":"In last week's Blog-off Greg addressed the importance of cleaning your house before listing it in no less than three of his posts: #43, #78 and #98. When you're posting over 100 articles in one day you don't have the luxury of putting a lot of thought into your posts,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7529"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7529\/revisions"}],"predecessor-version":[{"id":7530,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7529\/revisions\/7530"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}