{"id":756,"date":"2006-12-11T09:26:09","date_gmt":"2006-12-11T16:26:09","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=756"},"modified":"2006-12-11T09:26:09","modified_gmt":"2006-12-11T16:26:09","slug":"when-it-clicks","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/756\/when-it-clicks\/","title":{"rendered":"When It Clicks"},"content":{"rendered":"

We rely so heavily today on the internet to market our properties, but with so much information available to the would-be home buyer, our on-line ads had better pack a punch. This audience will forever be just one click away from the next property listing, and our “special” home will be all but forgotten. Galen Ward talked about the peekaboo law<\/a> of home photography, and Ardell had a great footnote<\/a> on the subject. Of course, Greg Swann had his own 3000-words-or-less thoughts on the topic<\/a>.<\/p>\n

Steve and I have an escrow closing today on a home that is the poster child for taking thoughtful photos to effectively market a property. This is what the home looks like from the street:<\/p>\n

<\/p>\n

Not very inspiring, I’m afraid. It just looks like any one of another 120 or so homes on the market in this zip code today.<\/p>\n

Here is the photo I used in the MLS and on the web as the primary photo:<\/p>\n

<\/p>\n

This accomplished several things. It followed the peekaboo law by showing just enough to get the audience’s attention, plus it was a cleansing process which eliminated those that were water sport-averse. And, as Ardell recommends, it told a story – The story of a home with a beautiful pool. In this case, that was<\/em> the story. Nowhere is it written that the primary photo must be of the driveway, and yet I would venture a guess that 99% of the agents out there succumb to this trap. If the front of the home is inspiring, then by all means use it, but if there is something better waiting for you once you cross the threshold, why not make it known?<\/p>\n

By the way, the buyer of this home found it listed on Realtor.com and wasn’t even aware that this neighborhood existed. She wanted first and foremost (drum roll) a pool. At the initial showing, she had mentally purchased her pool, and the rest of the home was just icing that happened to convey. Had this not been the first photo she saw, she likely would have clicked on by.<\/p>\n","protected":false},"excerpt":{"rendered":"

We rely so heavily today on the internet to market our properties, but with so much information available to the would-be home buyer, our on-line ads had better pack a punch. This audience will forever be just one click away from the next property listing, and our “special” home will be all but forgotten. Galen […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9,5],"tags":[],"class_list":{"0":"post-756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-photography","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":161,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/161\/real-estate-photography-snapshot-choosing-a-camera\/","url_meta":{"origin":756,"position":0},"title":"Real estate photography snapshot: Choosing a camera . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"I keep meaning to write about real estate photography, and I keep not getting it done. Let's consider this a first cut, to which I may return more than once. Mark Reibman of Rain City Guide has written two great posts on digital photography for real estate, and we can\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3006,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3006\/engenu-public-beta-test-goes-live-if-you-want-to-explore-the-software-bloodhoundrealtycom-uses-to-build-our-web-pages-and-web-sites-this-is-you-opportunity-to-deploy-engenu-on-your-own-web-server\/","url_meta":{"origin":756,"position":1},"title":"engenu public beta test goes live: If you want to explore the software BloodhoundRealty.com uses to build our web pages and web sites, this is your opportunity to deploy engenu on your own web server","author":"Greg Swann","date":"April 22, 2008","format":false,"excerpt":"I've been talking about engenu for a couple of months now. This is the software that BloodhoundRealty.com uses to build single property web sites for our listings and other web pages and web sites that we use to communicate with clients and vendors. Our belief is that the language of\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11396,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11396\/swanepoels-trends-report-is-not-useless-it-makes-a-dandy-prop\/","url_meta":{"origin":756,"position":2},"title":"Swanepoel’s Trends Report is not useless. It makes a dandy prop!","author":"Greg Swann","date":"February 24, 2010","format":false,"excerpt":"Cathy's listing Friday, a classic North Central Phoenix luxury home. I was shooting interiors for her today, and saw this as a part of her staging: Building the single-property web site for the home, tonight, I realized that in six months or fewer, I'll be repurposing content for single-property iPhone\/iPad\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":728,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/728\/thoughts-on-a-new-years-resolution\/","url_meta":{"origin":756,"position":3},"title":"Thoughts on a New Years Resolution","author":"Doug Quance","date":"December 2, 2006","format":false,"excerpt":"Each year, many of us look back on the previous year with thoughts on how to improve ourselves in the coming year. Well... not all of us - but most of us, at least. Sometimes we look to improve our looks. We vow to eat less and exercise more. Other\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2881,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2881\/blogging-other-realtors-listings-selling-houses-by-selling-history-details-ideas-lifestyle-selling-the-story-of-the-home\/","url_meta":{"origin":756,"position":4},"title":"Blogging other Realtor’s listings: Selling houses by selling history, details, ideas, lifestyle — selling the story of the home","author":"Greg Swann","date":"April 2, 2008","format":false,"excerpt":"I was in an historic home on Monday that made me think it had been built by an important home-builder in the very early days of the suburbanization of Phoenix. With the permission of the lister, I went back yesterday and took dozens of photos of the property. I built\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1067\/video-can-supplement-photos-and-virtual-tours-in-a-listing-but-it-cant-supplant-them\/","url_meta":{"origin":756,"position":5},"title":"Video can supplement photos and virtual tours in a listing, but it can’t supplant them . . .","author":"Greg Swann","date":"February 23, 2007","format":false,"excerpt":"However... BtoB:One day someone will be driving through a neighborhood and they\u2019ll see a sign with a podcast URL. A few minutes later they could be sitting in front of the property, watching a video tour on their cell phone.When you create a brand new category, you're a category-killer by\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/756\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}