{"id":7565,"date":"2009-03-23T08:14:56","date_gmt":"2009-03-23T15:14:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7565"},"modified":"2009-03-23T08:16:44","modified_gmt":"2009-03-23T15:16:44","slug":"nest-realty-jim-duncans-new-broker-joins-the-custom-sign-club","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7565\/nest-realty-jim-duncans-new-broker-joins-the-custom-sign-club\/","title":{"rendered":"Nest Realty, Jim Duncan’s new broker, joins the custom sign club"},"content":{"rendered":"

<\/p>\n

Long-time real estate weblogger Jim Duncan<\/a> moved to a new brokerage recently — Nest Realty<\/a>. As a part of their launch, they’re building custom real estate yard signs<\/a>, the prototype for which you can see above.<\/p>\n

Jim asked for my thoughts on the signs, and I’m going to go into this at some little length. All of this touches on the stuff we’ve been talking about since last week.<\/p>\n

First, I think these signs are striking, very interesting graphically. The grid layout is sweet and fine, a very clean style of communication.<\/p>\n

Second, I want that middle sign to be a hell of a lot bigger. My guess is that it’s 18 x 12, a very common size for real estate signs. We do our middle sign at 24 x 36. Jim’s sign is in much better taste than ours, but I need for people to know<\/em> that they’re seeing a custom sign, so I think I need to grab them by the throat.<\/p>\n

Third, my belief is that for custom signs to work, they have to have that paragraph of small text we use on our signs. The marketing objective of the signs is to stop traffic<\/em><\/a>, not simply to promote a fleeting awareness of a home for sale among passing drivers. We’ve been using that paragraph of small text from the beginning, long before it was possible to make custom signs. We know from hours of observation that people slow down, stop, read the sign, take the flyer — all because they had to slow down to find out what that small text was saying.<\/p>\n

There are some nice marketing ideas at Nest’s main web site, and the site for this particular home is worth a look<\/a>. The HDR photos are incredible, and I want for them to be a lot larger.<\/p>\n

This is a case where I don’t find the web presentation of the home to be at all satisfying, and that’s another one of the points that I hit all the time. We know from talking to our open house visitors that people will spend hours<\/em> at a single-property web site if you Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Long-time real estate weblogger Jim Duncan moved to a new brokerage recently — Nest Realty. As a part of their launch, they’re building custom real estate yard signs, the prototype for which you can see above. Jim asked for my thoughts on the signs, and I’m going to go into this at some little length. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-7565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11585,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11585\/no-tilt-no-fall-real-estate-signs\/","url_meta":{"origin":7565,"position":0},"title":"No tilt; no fall real estate signs","author":"Robert Worthington","date":"March 17, 2010","format":false,"excerpt":"This blog post is an informative blog post for people who purchase their own real estate signs; other\u2019s need not read any further.\u00a0 For years, Worthington Realty, Manitowoc have put up with under engineered, cheaply made real estate signs.\u00a0 Looking high and low, nothing was on the market which needed\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":629,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/629\/links-for-a-very-busy-saturday\/","url_meta":{"origin":7565,"position":1},"title":"Links for a very busy Saturday . . .","author":"Greg Swann","date":"November 11, 2006","format":false,"excerpt":"I'm selling at least two houses this weekend, so I'm catch as catch can. I want to write a very involved Realty Reality story, too, so my Saturday is much enriched. Here are some other riches: Realty Thoughts ponders the differences between the Inman shows and NARdiGRAS. Here's one that\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6200,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6200\/john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage\/","url_meta":{"origin":7565,"position":2},"title":"John Kalinowski’s custom real estate signs — and his custom-made approach to everything at his new Cleveland real estate brokerage","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He's just launched a brand new brokerage. In this real estate market. In Cleveland. He's being very sweet to the Bloodhounds in this note, but this is\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3278,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3278\/listing-real-estate-the-bloodhound-way-the-marketing-power-of-a-custom-yard-sign-is-not-the-color-not-the-photography-not-even-that-it-is-custom-made-its-the-text-on-the-sign-that-stops-traffi\/","url_meta":{"origin":7565,"position":3},"title":"Listing real estate the Bloodhound way: The marketing power of a custom yard sign is not the color, not the photography, not even that it is custom-made — it’s the text on the sign that stops traffic","author":"Greg Swann","date":"June 26, 2008","format":false,"excerpt":"We've been making custom yard signs for two years now, but that represents the third generation of our sign philosophy. The second generation featured a huge picture of Odysseus the TV Spokesmodel Bloodhound, and that was a real traffic stopper when it was new. The first generation sported a huge\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6828,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6828\/ask-the-bloodhounds-what-do-consumers-want-on-a-real-estate-web-site\/","url_meta":{"origin":7565,"position":4},"title":"Ask the Bloodhounds: What do people want on a real estate web site?","author":"Greg Swann","date":"February 5, 2009","format":false,"excerpt":"Jim Flanagan of Flanagan Realty has a nice-looking Coldwell Banker site. But he sends along this question, which I'm passing on to the brilliant minds who read, write and comment here:What does today's real estate consumer want in (on) a real estate brokerage's website? You may have answered this before\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2809,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2809\/whats-the-future-of-residential-real-estate-signage-i-think-its-like-the-recent-history-of-printing-only-much-much-bigger\/","url_meta":{"origin":7565,"position":5},"title":"What’s the future of residential real estate signage? I think it’s like the recent history of digital printing — only much, much bigger","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"\"The Barrys\" on Real Estate Radio USA have a burning yearning to know just what it is that listing Realtors do to earn their commissions. It's a question that plagues me, too. As much as I talk here about on-line marketing, we draw a lot more attention from sellers with\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7565"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7565\/revisions"}],"predecessor-version":[{"id":7566,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7565\/revisions\/7566"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}