{"id":7615,"date":"2009-03-31T06:58:49","date_gmt":"2009-03-31T13:58:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7615"},"modified":"2009-03-31T12:05:13","modified_gmt":"2009-03-31T19:05:13","slug":"announcing-realsearchusacom","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7615\/announcing-realsearchusacom\/","title":{"rendered":"Announcing RealSearchUSA.com"},"content":{"rendered":"\n\n\n
\"\"
\nNo, that’s not me with The Hoff and a Google Search Appliance, that’s Google’s UK Sales Mgr.<\/span><\/td>\n		RealSearchUSA.com<\/a> will be a network of Independent brokers connected by a unique function – a natural language Real Estate search engine. Our goal is to create a true consumer benefit: A Google-inspired (and powered) natural language search experience that leads to a good, local independent broker.<\/strong><\/p>\n

The success of our network will be determined by Word of Mouth (or, more accurately, Word of Email, Word of Facebook, Word of IM, Word of Twitter…).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Here’s the thing about that: We, as the technical force behind the network, have no control over what happens after we hand a homebuyer off to a broker, but that<\/em> is the part of the experience that will drive WOM for both the broker and the network.<\/p>\n

Since we work on an exclusive territory basis to preserve the competitive advantage of a unique user experience, we need to be sure that we are working with the right brokers if we want to see that WOM, so we are being selective<\/a> about who we hook up to the network.<\/p>\n

That’s why I am announcing RealSearchUSA here on BHB: If we can network Web-smart brokers together at the Search Result level, not only would we be off to a good start, we would be taking concrete steps to strengthen the independent brokers who are poised to shake up this industry whenever a recovery gets going.<\/p>\n

In most cases, we can place a Google-powered Real Estate Search box on an existing Web site, as we have done here<\/a> for Mike DiMella at Charlesgate Realty in Boston. It is a network based on an upgrade to Search, which is the function that most Real Estate Web site users are looking for in the first place, but here is the kicker: This search function will also make you a node on a network of independent brokers <\/a>like you.<\/p>\n

Allow me to explain the node thing:
\n<\/strong><\/p>\n

We build Real Estate Search Engines using Google’s Enterprise technology<\/a>. Our goal is to provide the best Real Estate Search experience for people who like the way Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No, that’s not me with The Hoff and a Google Search Appliance, that’s Google’s UK Sales Mgr. RealSearchUSA.com will be a network of Independent brokers connected by a unique function – a natural language Real Estate search engine. Our goal is to create a true consumer benefit: A Google-inspired (and powered) natural language search experience […]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19],"tags":[],"class_list":{"0":"post-7615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3229,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3229\/social-media-facebook-identity-and-complex-relationships\/","url_meta":{"origin":7615,"position":0},"title":"Social Media, Facebook, Identity and Complex Relationships","author":"Mike Farmer","date":"June 13, 2008","format":false,"excerpt":"The advent of social media has changed the way we communicate, do business and relate to the internet. 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If there is someone you work with whom you would like to see\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/664\/dual-agency-smack-down-interlineal-chatter\/","url_meta":{"origin":7615,"position":3},"title":"Dual Agency Smack-Down: Interlineal chatter . . .","author":"Greg Swann","date":"November 20, 2006","format":false,"excerpt":"This is from the AAR Consent to Limited Dual Representation form:The Broker now represents both Buyer and Seller and both parties understand that neither Broker nor Broker\u2019s Licensee(s) can represent the interests of one party to the exclusion or detriment of the other party.The important word is \"detriment\". 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