{"id":764,"date":"2006-12-13T07:23:37","date_gmt":"2006-12-13T14:23:37","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=764"},"modified":"2007-01-24T23:10:00","modified_gmt":"2007-01-25T06:10:00","slug":"david-versus-goliath-rolling-out-a-brand-new-map-based-search-portal-when-everyone-is-looking-the-other-way","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/764\/david-versus-goliath-rolling-out-a-brand-new-map-based-search-portal-when-everyone-is-looking-the-other-way\/","title":{"rendered":"David versus Goliath: Rolling out a brand-new map-based search portal when everyone is looking the other way . . ."},"content":{"rendered":"

The universe of map-based listings portals was upended last week with the announcement that Zillow.com was coming into the game, along with 58 million of its little green friends. Whatever long-term effects this might have, the short-term consequence has been a deafening silence from all directions. We haven’t even heard the blustering ‘guy talk’ one might expect in these circumstances (“Two legs?!<\/i> Only losers need two legs!”).<\/p>\n

But there is in fact a place even harder than the hard place the Realty.bots found themselves in last week: Imagine being on the verge of rolling out your brand new map-based listings portal when Zillow made its announcement.<\/p>\n

This is the predicament Galen Ward and Doug Cole found themselves in last week as they prepared to go live with ShackPrices.com<\/a>, a brand new listings portal based in and (for now) devoted to Washington state.<\/p>\n

<\/p>\n

Here’s the company’s official press announcement:<\/p>\n

ShackPrices.com is a snappy Google maps-based real estate search site that makes finding a home better by augmenting each real estate listing with data about what is nearby, including the distances to nearby landmarks, nearby schools and nearby bus stops. ShackPrices also helps home buyers learn about cities and neighborhoods through links to reviews, statistics and photos.<\/p>\n

We cover all of Washington State right now and we plan to expand to other states in the coming year. As part of our mission to make finding and buying real estate easier and better, we will be introducing a service to help home buyers find the best local real estate agents in the coming year.<\/p><\/blockquote>\n

Readers here will know Galen Ward from his contributions to Rain City Guide. And the site is everything we would expect from Galen, fast and robust, esthetically beautiful and rich in practical details. The fit and finish is beyond excellent, in stark contrast to Zillow’s offering, and the extra features — neighborhood details, nearby amenities, etc. — are the best I’ve ever seen.<\/p>\n

The site draws upon MLS listings, so the inventory is very large from day one. The browser window is tab-based for maximum information density with a minimum of confusion. The underlying AJAX programming makes Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The universe of map-based listings portals was upended last week with the announcement that Zillow.com was coming into the game, along with 58 million of its little green friends. Whatever long-term effects this might have, the short-term consequence has been a deafening silence from all directions. We haven’t even heard the blustering ‘guy talk’ one […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3920,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3920\/my-blossoming-love-affair-with-flexmls-the-new-mls-system-adopted-by-the-arizona-regional-multiple-listings-service\/","url_meta":{"origin":764,"position":0},"title":"My blossoming love affair with flexMLS, the new MLS system adopted by the Arizona Regional Multiple Listings Service","author":"Greg Swann","date":"August 15, 2008","format":false,"excerpt":"This is the F.Q. Story Historic District in Downtown Phoenix as rendered by the flexMLS MLS system recently adopted by the Arizona Regional Multiple Listings Service. ARMLS is 30,000 Realtors working in the fifth largest city in the U.S. -- and the 14th largest market area -- so this is\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14027,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14027\/real-estate-listings-on-google-maps-she-is-no-more\/","url_meta":{"origin":764,"position":1},"title":"Real Estate Listings on Google Maps – she is no more.","author":"Eric Blackwell","date":"January 26, 2011","format":false,"excerpt":"Just a passing announcement that Google today officially ended Real Estate listings on Google Maps and Place Pages for individual property listings as well. For those playing the home game, here is the relevant information. So what does this mean? Not much in my opinion. The reason Google dropped these\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":508,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/508\/hotpadscom-a-for-rent-by-owner-site-based-on-a-whimsical-map-mash-up\/","url_meta":{"origin":764,"position":2},"title":"HotPads.com: A for-rent-by-owner site based on a whimsical map mash-up . . .","author":"Greg Swann","date":"October 4, 2006","format":false,"excerpt":"This is the map search screen from HotPads.com, a for-rent-by-owner site launching tonight: This is the most whimsical map mash-up I've seen yet, and the site is a treat if only for the cartoony graphics. In Phoenix, at least, they're aggregating listings from local property management companies, although landlords can\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/143\/a-map-mash-up-on-steroids-building-the-perfect-beast\/","url_meta":{"origin":764,"position":3},"title":"A map mash-up on steroids: Building the perfect beast . . .","author":"Greg Swann","date":"July 27, 2006","format":false,"excerpt":"The software specification shown hear harkens back to this weblog post in reaction to The Future of Real Estate Marketing's remarks on ShackYack.com, a particulary robust real estate seach tool using a Google Maps mash-up for its interface. Cathy and I designed this as a futher elaboration on the ShackYack.com\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1592\/shackpricescom-a-tear-down-innovative-map-search-portal-reconstructed-as-estatelycom\/","url_meta":{"origin":764,"position":4},"title":"ShackPrices.com a tear-down? Innovative map-search portal reconstructed as Estately.com","author":"Greg Swann","date":"June 28, 2007","format":false,"excerpt":"The most-innovative little map-search in Seattle, ShackPrices.com, today relaunches as Estately.com, a name perhaps more fitting for a town where you can still get a decent fixer for less than a million dollars. The site is also launching its monetization model with this release: A fee-based referral system for users\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":493,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/493\/beautiful-and-functional-new-blueroofcom-map-searching-interface-sets-bar-higher\/","url_meta":{"origin":764,"position":5},"title":"Beautiful and functional: New BlueRoof.com map searching interface sets bar higher . . .","author":"Greg Swann","date":"October 1, 2006","format":false,"excerpt":"BlueRoof.com has a new map searching interface, combining a number of good ideas from other interfaces with the company's great design sense. The interface features the slider controls seen in ShackYack.com's search tool. 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