{"id":77,"date":"2006-07-08T19:56:15","date_gmt":"2006-07-09T02:56:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=77"},"modified":"2007-05-12T16:33:30","modified_gmt":"2007-05-12T23:33:30","slug":"without-the-man-in-the-middle-there-might-just-be-the-void","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/77\/without-the-man-in-the-middle-there-might-just-be-the-void\/","title":{"rendered":"Without the man in the middle, there might just be the void…"},"content":{"rendered":"

In The Fountainhead<\/a>,\"\"the best novel ever written about the real estate industry, Ayn Rand said:<\/p>\n

The shortest distance between two points is not a straight line — it’s a middleman.<\/p><\/blockquote>\n

Here’s Seth Godin<\/a> on the same point:<\/p>\n

Salespeople who sell properly sell stuff people wish they would have bought in the first place. It’s a huge service… I’m pretty sure we need more good salespeople, not less.<\/p><\/blockquote>\n

I actually don’t care too much for the kind of selling Godin’s talking about. It’s a thin line between helping people do something they should<\/i> do and nudging them into doing something they should not<\/i> do.<\/p>\n

The salesmanship Rand is talking about is elemental in real estate, to be the source of and liaison with the many vendors involved in the sale of a home.<\/p>\n

But the most important function for me, and the job I like the best, is addressed by neither: A good real estate salesperson helps people realize their dreams — and avoid potential nightmares. The first part is fairly easy. The second part requires real skill, especially with sellers. I don’t think these jobs can be done without.<\/p>\n","protected":false},"excerpt":{"rendered":"

In The Fountainhead,the best novel ever written about the real estate industry, Ayn Rand said: The shortest distance between two points is not a straight line — it’s a middleman. Here’s Seth Godin on the same point: Salespeople who sell properly sell stuff people wish they would have bought in the first place. It’s a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-77","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1142\/great-salespeople-are-playing-a-totally-different-game\/","url_meta":{"origin":77,"position":0},"title":"Great salespeople are playing a totally different game","author":"Greg Swann","date":"March 13, 2007","format":false,"excerpt":"Seth:Driving home, I started to think about the discontinuity in the graph of salespeople. Discontinuities are interesting, because that's where you can see how a system works. In this case, it's obvious that a great salesperson is going to sell far, far more than a good one. Nine women working\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":789,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/789\/maybe-we-need-more-salaried-agents\/","url_meta":{"origin":77,"position":1},"title":"Maybe We Need More Salaried Agents","author":"Doug Quance","date":"December 21, 2006","format":false,"excerpt":"I've been running some stats on advertising, Google rankings and agent performance over the last couple of days. One of the top agents in Atlanta has not had a selling-side transaction all year. Very unusual for this agent. Another top agent - who ranks very high in Google and has\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9547,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9547\/social-medias-dirty-secret-its-not-about-you-its-not-about-marketing\/","url_meta":{"origin":77,"position":2},"title":"Social Media’s Dirty Secret: It’s Not About You, It’s Not About Marketing","author":"Chris Johnson","date":"August 19, 2009","format":false,"excerpt":"The Realtor\u00ae Fantasy that is part of social media fascinates me. Social Media \"experts\" have attitude that if you're cool enough, transparent enough, and seem to care enough, a brinks truck full of money will be backed up to your door, you'll get on the cover of a National Real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":231,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/231\/the-math-of-real-estate-sales\/","url_meta":{"origin":77,"position":3},"title":"The Math of Real Estate Sales . . .","author":"Greg Swann","date":"August 21, 2006","format":false,"excerpt":"I wrote this when I first got my real estate license, five-and-a-half years ago. I still get mail about it from freaked-out pre-licensing students.The Math of Real Estate Sales... I got my real estate license in May of 2001. It took a lot of time to study for it, a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1518,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1518\/consumer-is-the-loser-with-real-estate-licensing-broker-argues\/","url_meta":{"origin":77,"position":4},"title":"Consumer is the loser with real estate licensing, broker argues","author":"Greg Swann","date":"June 8, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Consumer is the loser with real estate licensing, broker argues We've been talking about real estate licensing laws, admittedly an exercise in futility. Whatever arguments I might make for repeal, it remains that the Arizona Department of Real Estate is not\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15293\/hey-ron-phipps-i-say-the-national-association-of-realtors-is-a-rent-seeking-rotarian-socialist-conspiracy-against-the-american-consumer-can-you-offer-even-one-argument-to-refute-that-claim\/","url_meta":{"origin":77,"position":5},"title":"Hey, Ron Phipps: I say the National Association of Realtors is a rent-seeking Rotarian Socialist conspiracy against the American consumer. Can you offer even one argument to refute that claim?","author":"Greg Swann","date":"November 9, 2011","format":false,"excerpt":"My friend and partner, the ever-more-Unchained Brian Brady, posted a Facebook link to a Wall Street Journal article on the current push by the National Association of Realtors for extended loan subsidies for the rich:To understand why 90% of U.S. mortgages are still underwritten by taxpayers, look no further than\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}