{"id":7714,"date":"2009-04-08T16:18:07","date_gmt":"2009-04-08T23:18:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7714"},"modified":"2009-04-08T16:18:07","modified_gmt":"2009-04-08T23:18:07","slug":"do-clients-spell-service-r-e-s-u-l-t-s-bet-they-do","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7714\/do-clients-spell-service-r-e-s-u-l-t-s-bet-they-do\/","title":{"rendered":"Do Clients Spell Service R-E-S-U-L-T-S? Bet They Do"},"content":{"rendered":"

Lately I’ve wondered if some of you have noticed the same thing I have. I’m talking about the how the concept of service has been elevated to somewhat of a deified state. Giving superior service is always part of an excellent business plan, but it seems to me it’s reached critical mass as it relates to the profitable use of our time. <\/p>\n

For the record, one of the most repeated observations we hear from prospects and new clients is how much time we spend with them answering questions, both asked and unasked. Or for how quickly they receive responses to emails or voice mails. How we take care of Murphy when he shows up. Though we do serve some damn fine coffee in our office, our clients understand where our real value resides. We get them from Point A to Point B — a lot easier said than done. They don’t waste our time, and we freely give them ours. They know we’re available to them without explanation, and it’s much appreciated. When there are problems, we don’t look for who to blame, we solve it. Then we locate the culprit. \ud83d\ude42<\/p>\n

Last week I wrote a quick post about The Eight Hour Day<\/a> which generated comments taking the topic on a side trip — not an uncommon occurrence here. It was a worthy detour, as some Bloodhound contributors chimed in with their thoughts. The spinoff topic was time spent servicing ongoing clients. Tom Vanderwell asked this question — How do you balance the \u201cmaintenance\u201d of clients with the need for marketing time?<\/em><\/p>\n

Sean Purcell jumped in with this answer.<\/p>\n

You don\u2019t.<\/p>\n

I know that sounds flippant, but the two do not balance. One is an absolute necessity, like breathing, and the other is something you do as part of your job — for now. They truly are that far apart in importance.<\/p>\n

Marketing is the life blood<\/strong> of your business…<\/em> (emphasis mine)<\/p>\n

I don’t know how to say that any better. Truth is what it is. <\/p>\n

But my gripe with all the talk about giving ‘world class’ service, or, ‘we spoil our clients’, is that in Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lately I’ve wondered if some of you have noticed the same thing I have. I’m talking about the how the concept of service has been elevated to somewhat of a deified state. Giving superior service is always part of an excellent business plan, but it seems to me it’s reached critical mass as it relates […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,5,10],"tags":[],"class_list":{"0":"post-7714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9462\/prometheus-without-forethought-using-the-bloodhound-meme-to-bring-clients-around-to-a-conversation-about-quality-in-real-estate\/","url_meta":{"origin":7714,"position":0},"title":"Prometheus without forethought: Using the Bloodhound meme to bring clients around to a conversation about quality in real estate","author":"Greg Swann","date":"August 5, 2009","format":false,"excerpt":"My mind is alive with themes for BloodhoundBlog posts that I'm not writing -- the Principle of the Yes Man and the Elephant on the Balcony and Prometheus the Mind-Giver. I'd write more, except my having written so much over the past three years is paying off in spades --\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2513\/so-im-the-bad-guy-huh\/","url_meta":{"origin":7714,"position":1},"title":"So I’m The Bad Guy, Huh?","author":"Allen Butler","date":"January 18, 2008","format":false,"excerpt":"This particular scenario has been played out four times in the last few months, and I'm tired of the liberal application of chap-stick to my ass. It goes something like this: \u00a0I take my overly qualified clients out on the town to look at homes. We find one they really\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/130\/carnival-of-real-estate-if-you-love-your-clients-set-them-free\/","url_meta":{"origin":7714,"position":2},"title":"Carnival of Real Estate: If you love your clients, set them free…","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"Searchlight Crusade is hosting this week's Carnival of Real Estate. BloodhoundBlog is featured, insisting that there is always room at the top, and we are lucky to be among such an august company. Everything is worth reading, but two posts stand out for me: Spotlight Realty's practical example of the\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10435,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10435\/weblogging-clients\/","url_meta":{"origin":7714,"position":3},"title":"Weblogging Clients","author":"Damon Chetson","date":"November 25, 2009","format":false,"excerpt":"I'm now writing on a few blogs. BloodHoundBlog, of course. But also my own firm blogs for criminal law and bankruptcy law. All this blogging can get a guy down, especially when you have to use WordPress's web interface. I like the act of writing. I hate the act of\u2026","rel":"","context":"In "Weblogging 101"","block_context":{"text":"Weblogging 101","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/weblogging-101\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7505,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7505\/just-because-youre-more-visible-doesnt-mean-youre-more-valuable\/","url_meta":{"origin":7714,"position":4},"title":"Just Because You’re More Visible Doesn’t Mean You’re More Valuable","author":"Thomas Hall","date":"March 17, 2009","format":false,"excerpt":"What really is the role of technology in real estate today?\u00a0 So much of the discussion regarding the evolution and use of technology today seems to be centered on SEO - what ever you do, make sure Google finds you. You have a blog or website.\u00a0 It has super SEO\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13750,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13750\/zillow-says-if-you-will-send-us-your-clients-as-web-traffic-well-be-pleased-to-sell-them-back-to-you-again-and-again-from-now-on\/","url_meta":{"origin":7714,"position":5},"title":"Zillow says, “If you will send us your clients as web traffic, we’ll be pleased to sell them back to you, again and again, from now on.”","author":"Greg Swann","date":"December 3, 2010","format":false,"excerpt":"Q: What do you do when your massive Realty.bot web site, target-marketed to equity-rich home-sellers, finds itself in a real estate market where most sellers are upside down and do not give a rat's ass what their homes might sell for? A: Punt. This is an eyeball play, up front,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7714"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7714\/revisions"}],"predecessor-version":[{"id":7737,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7714\/revisions\/7737"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}