{"id":7715,"date":"2009-04-11T20:29:47","date_gmt":"2009-04-12T03:29:47","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7715"},"modified":"2009-04-11T20:46:03","modified_gmt":"2009-04-12T03:46:03","slug":"wanna-piss-off-the-renet-succeed-with-online-sales-letters","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7715\/wanna-piss-off-the-renet-succeed-with-online-sales-letters\/","title":{"rendered":"Wanna Piss Off The RE.net? Succeed with Online Sales Letters"},"content":{"rendered":"

I forgot how much I love Copyblogger.\u00a0 Greg Swann is echoing its posts on a scene in the sidebar.\u00a0 I just clicked over to the one which explains that the death of ugly long-copy is overexaggerated<\/a>.\u00a0 That article links to an article that asks “Is Your Tribe Holding You Down<\/a>?”\u00a0 When you read about “the Cool Kids”, does it remind you of the RE.net?\u00a0 A few wealthy tech guys and a whole lotta bloggers with a real estate license, pontificating about how consumers “might” behave.<\/p>\n

Then there’s the “IM crowd” who remind me a whole bunch of the BHBU grads.\u00a0 Speaking of which, where are all the BHBU graduates lately? <\/em> I think I know the answer to that because I’ve talked to a lot of them on the phone.\u00a0 The BHBU grads are JUST<\/em> like the “IM” crowd Copyblogger talks about; they’re hella<\/a> busy.<\/p>\n

If\u00a0 you’re all worked up, you can skip the rest of this rant and yell at me<\/a>.\u00a0 Otherwise, keep reading<\/p><\/blockquote>\n

THIS burns my ass- agents and originators marketing the way the “cool kids” tell them to rather than doing what they KNOW works.<\/strong><\/p>\n

Take a look at this.<\/a><\/p>\n

“EEEEWWWWWWWW<\/em>” says the RE.net (usually over on ActiveRain).<\/p>\n

Okay…but what about this<\/a>?\u00a0 This agent is using long copy techniques in a her video. \u00a0 Is what she is doing much different than this<\/a>?<\/p>\n

Check this!<\/strong> This Unchained graduate is\u00a0 inviting people to register for free homebuyer education courses<\/a> (and building a HUGE opt-in database).\u00a0 If you think he’s a genius, he’s not.\u00a0 He ripped a page from the Dan Kennedy playbook<\/a>.\u00a0 (Scott will admit that, too- ask him in a few weeks at <\/em>Unchained<\/a>)<\/p>\n

Here’s another example of ugly marketing.\u00a0 I don’t know how many agents have told me that they have inventory problems.\u00a0 Could you turn to CraigsList to find properties<\/a>, that aren’t listed,\u00a0 for your buyers?\u00a0 Before you criticize the messenger, consider the message.\u00a0 Few agents reverse prospect for home buyers.\u00a0 While we talk about single property websites<\/a>, nobody is discussing single-buyer websites.\u00a0\u00a0 Think old-school cover letters, accompanied with offers, to tug at the heartstrings of hard-hearted sellers…on the internet.<\/p>\n

Which is more important to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I forgot how much I love Copyblogger.\u00a0 Greg Swann is echoing its posts on a scene in the sidebar.\u00a0 I just clicked over to the one which explains that the death of ugly long-copy is overexaggerated.\u00a0 That article links to an article that asks “Is Your Tribe Holding You Down?”\u00a0 When you read about “the […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,212,6,5],"tags":[],"class_list":{"0":"post-7715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-flourishing","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5505,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5505\/how-i-spent-my-orlando-vacation-or-the-equisite-feeling-of-an-exploding-brain\/","url_meta":{"origin":7715,"position":0},"title":"How I spent my Orlando vacation, or; The exquisite feeling of an exploding brain","author":"Teri Lussier","date":"November 11, 2008","format":false,"excerpt":"You ever walk into a room that crackles with energy? Ever had the privilege of hanging out with the very best at anything? You know that synergy that ignites and sparks ideas and discussion? Hanging out with the Bloodhounds was an incredible experience for that. Watching these minds toss out\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":7715,"position":1},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7890,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7890\/bringing-it-and-sharing-it\/","url_meta":{"origin":7715,"position":2},"title":"Bringing it. And sharing it.","author":"Eric Blackwell","date":"April 16, 2009","format":false,"excerpt":"It is just before 7am as I write this. Our large office is dark and quiet this time of day, waiting another couple of hours before truly springing to life. But I am not alone. Seems there is always at least one of our 110 agents here getting some business\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":419,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/419\/blogoff-post-42-weblog-review-copyblogger\/","url_meta":{"origin":7715,"position":3},"title":"Blogoff Post #42: Weblog Review: Copyblogger . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Copyblogger is a marketing weblog with a huge following. I like the content, to a degree. But to an even greater degree, I approach it with a certain kind of dread. I am very aware of how easy it is to manipulate people into doing things they ought not do.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":846,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/846\/give-my-umbrella-to-the-rain-dogs-the-bloodhoundblog-interview-with-rain-city-guide\/","url_meta":{"origin":7715,"position":4},"title":"Give my umbrella to the Rain Dogs: The BloodhoundBlog interview with Rain City Guide . . .","author":"Greg Swann","date":"January 3, 2007","format":false,"excerpt":"Beat out the Dustman with the Rain Dogs for I am a Rain Dog, too. A snippet:Q: What are some of your favorite blogs (real estate or otherwise)? A:Greg Swann: Totally unfair question: I have over 160 weblogs in my feed reader. From the RE.net, you can bet we like\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1591,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1591\/jeff-brown-hits-the-big-time-copyblogger-praises-brown-and-browns-give-to-get-white-paper-strategy\/","url_meta":{"origin":7715,"position":5},"title":"Jeff Brown hits the big time: Copyblogger praises Brown and Brown’s give-to-get white-paper strategy","author":"Greg Swann","date":"June 27, 2007","format":false,"excerpt":"From Brian Clark's Copyblogger.com, guest contributer Mike Stelzner writes:Mistake #2: On the flip side, how often do you see a white paper that is instantly displayed with the click of a link? While this provides immediate access to a reader, it fails to capture any information or make it easy\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7715"}],"version-history":[{"count":18,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7715\/revisions"}],"predecessor-version":[{"id":7801,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7715\/revisions\/7801"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}