{"id":7716,"date":"2009-04-07T18:22:46","date_gmt":"2009-04-08T01:22:46","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7716"},"modified":"2009-04-07T18:22:46","modified_gmt":"2009-04-08T01:22:46","slug":"please-get-out-of-my-facebook","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7716\/please-get-out-of-my-facebook\/","title":{"rendered":"Please Get Out of My Face(book)"},"content":{"rendered":"

Part of my core schtick at Top of Mind<\/a> is to ask my prospects two critical questions about email marketing:<\/p>\n

1)\u00a0 Why are so many companies leveraging email as their primary vehicle for communicating with clients and prospects?<\/strong><\/p>\n

Two reasons – email is cheap and email is easy.<\/p>\n

2)\u00a0 Why are you getting 200+ emails in your inbox every day?<\/strong><\/p>\n

Exactly.\u00a0 Cheap and easy creates a low barrier to entry… and a low barrier to entry creates clutter.\u00a0 Clutter is a marketer’s worst enemy.\u00a0 Bad news folks – Facebook is cheap and easy too.<\/p>\n

I’m very fortunate to have some groovy friends in the mortgage industry – and after my Facebook Webinar with Brian Brady<\/a>, I made even more of them.\u00a0 Now I’m getting my new friends’ updates and:<\/p>\n

75% of the time they’re telling me it’s time to refinance, locking loans or boring me with industry vernacular I don’t understand.<\/p>\n

20% of the time they’re giving me a play by play on what they’re eating, what color tie they’re wearing or something else I really don’t care about<\/p>\n

Okay, so now we’ve identified the problem.\u00a0 Next step is fixing it.\u00a0 Here are some best practices I’ve seen and a few I haven’t.<\/p>\n

1)\u00a0 Keep an eye on your frequency.<\/strong><\/span> Here’s a general rule of thumb: the more compelling and fresh your status updates are, the more frequency you can get away with.\u00a0 I think the sweet spot is 3 updates a week so long as they can pass the next test…<\/p>\n

2)\u00a0 Before updating your status, ask yourself if anyone really cares.<\/strong><\/span> How many of your 250 friends care that you’re getting ready for bed?\u00a0 For me, that’s the equivalent of tuning into MIX 96 FM and hearing “I’ll Tumble For Ya” by Culture Club.\u00a0 I’m flailing like a maniac for the next station even if it causes a 57-car pile up.\u00a0 If I hear enough Culture Club on MIX 96, they’re off my speed dial FOREVER.\u00a0 Same goes for my Facebook pals.\u00a0 Sorry, just keepin’ it real.<\/p>\n

3)\u00a0 Have a strong take on something topical – politics, current events, sports, etc.<\/strong><\/span> You don’t have to tell your friends that you’re Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Part of my core schtick at Top of Mind is to ask my prospects two critical questions about email marketing: 1)\u00a0 Why are so many companies leveraging email as their primary vehicle for communicating with clients and prospects? Two reasons – email is cheap and email is easy. 2)\u00a0 Why are you getting 200+ emails […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6],"tags":[312,311,310],"class_list":{"0":"post-7716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"tag-effective-facebook-status-updates","9":"tag-facebook-as-crm","10":"tag-facebook-best-practices","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10295,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10295\/33-quality-touches-for-real-estate-agents\/","url_meta":{"origin":7716,"position":0},"title":"33 Quality Touches for Real Estate Agents","author":"Mark Green","date":"November 15, 2009","format":false,"excerpt":"In Gary Keller and Dave Jenks' game changing book \"The Millionaire Real Estate Agent\", the authors recommend a \"33-Touch\" follow-up system to stay top of mind with \"mets\". It was actually a brilliant idea - for Keller. \u00a0KW agents immediately began flooding the market with (expensive) calendars, post cards, and\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"Millionaire RE Agent","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/11\/kw-book2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2224\/cribfinder-and-facebook-showcasing-listings\/","url_meta":{"origin":7716,"position":1},"title":"Cribfinder and Facebook: Showcasing Listings","author":"Brian Brady","date":"November 14, 2007","format":false,"excerpt":"I'm a newbie to the world of Facebook but an old salt at social networking sites. I've been on LinkedIn since 2004, MySpace since 2005, and Active Rain since 2006. Facebook is my network du l'an for 2007. It all started with my need to meet people in the San\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13502,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13502\/facebook-works-if-you-work-it-if-you-wont-work-it-just-play-farmville\/","url_meta":{"origin":7716,"position":2},"title":"Facebook Works If You Work It. If You Won’t Work It, Just Play Farmville","author":"Brian Brady","date":"November 5, 2010","format":false,"excerpt":"Let me restate my case about Facebook; if you're not using Facebook as a prospecting tool, you are most likely wasting your time and engaging in the ultimate procrastination scheme.\u00a0 I don't begrudge folks fun and Facebook can provide much joy.\u00a0 You can reconnect with old friends and make interesting\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5718,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5718\/get-friendz-and-generate-adulation-by-using-the-app-that-expresses-so-you-dont-have-to-ideal-for-the-imaginatively-challenged\/","url_meta":{"origin":7716,"position":3},"title":"Get friendz and generate adulation by using the App that expresses so you don’t have to. “Ideal for the imaginatively challenged”","author":"Brad Coy","date":"November 20, 2008","format":false,"excerpt":"My brow is furrowed again and I should get this out before my wife gets home to hear yet, another one of my Andy Rooney-ish tirades on 'how my day was' So help me out here.\u00a0 How is this application helpful?\u00a0 In being social in any environment we are more\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.skitch.com\/20081120-bnpntr74t8hwk46h69wxa4w41p.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6293\/which-is-the-most-useful-tool-on-social-media-to-engage-your-audience-and-create-offline-conversations\/","url_meta":{"origin":7716,"position":4},"title":"Which is the most useful tool, on social media, to engage your audience and create offline conversations?","author":"Brian Brady","date":"December 27, 2008","format":false,"excerpt":"I asked this question on LinkedIn.\u00a0 Scott Schang's answer rang my bell the loudest: Social Media has introduced me to other professionals that has resulted in business relationships indirectly. Although I have completed transactions as the result of blog responses, that is not the norm. I would say that I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3229,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3229\/social-media-facebook-identity-and-complex-relationships\/","url_meta":{"origin":7716,"position":5},"title":"Social Media, Facebook, Identity and Complex Relationships","author":"Mike Farmer","date":"June 13, 2008","format":false,"excerpt":"The advent of social media has changed the way we communicate, do business and relate to the internet. Now everyone has the opportunity and means to create their own hamlet in the kingdom of the web. In the kingdom of the web countries are being formed and the good news\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7716"}],"version-history":[{"count":7,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7716\/revisions"}],"predecessor-version":[{"id":7723,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7716\/revisions\/7723"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}