{"id":7740,"date":"2009-04-09T09:45:00","date_gmt":"2009-04-09T16:45:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7740"},"modified":"2009-04-11T08:11:17","modified_gmt":"2009-04-11T15:11:17","slug":"the-failed-listing-revisted-what-the-hell-do-sellers-need-you-for","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7740\/the-failed-listing-revisted-what-the-hell-do-sellers-need-you-for\/","title":{"rendered":"The failed listing revisted: What the hell do sellers need you<\/em> for…?"},"content":{"rendered":"

I keep meaning to come back to Barry Bevis and his discussion about what to do about “stale” listings, but I’ve got too much on my plate right now. In the mean time, let’s talk about this house:<\/p>\n

<\/p>\n

Killer, huh? I mean, it’s a totally breathtaking expression of what modern architecture can be. Here it is looking back the other way:<\/p>\n

<\/p>\n

The view is Camelback Mountain. It’s not just an incredible house, it sits on almost an acre of some of the priciest land in Phoenix.<\/p>\n

A house to die for, not? Well, not to die for, but certainly to live<\/em> for, to scrimp and save for, to dream that, one day, you might be able to own this home.<\/p>\n

But look closely at those photos… They seem a little… schmutzy… Don’t they?<\/p>\n

The listing for this home expired yesterday. There were a total of six photos for the listing — I’m not making this up. And all six of the photos were like the three I’m showing here.<\/p>\n

That’s not quite true: The other three were worse.<\/p>\n

What’s wrong with them? They’re scans<\/em>… At some time or another, some magazine wrote up this home — easy to understand why. And then the listing agent made the photos for this listing by scanning from the magazine. That’s why they’re schmutzy — it’s dust on the scanner surface or perhaps damage to the paper on which the images were printed. That’s why there are moires in the images, as well. It’s the scanner’s grid of pixels creating an interference pattern with the half-tone dots of the printed images.<\/p>\n

But wait. There’s more. This is the descriptive copy from the listing — on my honor absolutely sic:<\/em><\/p>\n

Remarks: cHECK OUT THIS AWESOME CONTEMORARY LOCATED IN THE HEART OF ARCADIA WITH THE MOST UNBELIEVABLE VIEWS OF CAMELBACK MOUNTAIN. THIS SUPER CONTEMPORARY WITH SURLY IMPRESS YOUR CLIENTS. VERY FEW HOMES LIKE THIS ARE AROUND, AND WITH LOCATION, VIEWS, AND FINISHES. GATED COMMUNITY AND GATED FRONT DRIVE WILL ENSURE YOUR CLIENTS PRIVACY REAR DRIVE OFFERS ACCESS TO GARAGE AND MULTI-CAR PARKING. AWESOME KITCHEN, KILLER MASTER SUITE, AND 3 ADDITIONAL SUITES THAT OFFER BATH AND PRIVATE Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I keep meaning to come back to Barry Bevis and his discussion about what to do about “stale” listings, but I’ve got too much on my plate right now. In the mean time, let’s talk about this house: Killer, huh? I mean, it’s a totally breathtaking expression of what modern architecture can be. Here it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6,5],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2069,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2069\/cathys-drama-photos-from-the-whatever-it-takes-school-of-listing\/","url_meta":{"origin":7740,"position":0},"title":"Cathy’s drama: Photos from the whatever-it-takes school of listing","author":"Greg Swann","date":"October 19, 2007","format":false,"excerpt":"These are photos from the listing I was working on last night. Cathleen took all the photos for this house. I can do a house a lot faster than she can, but she comes home with photos that are just stunning. Can poetic copy sell houses? Maybe not. Custom signs?\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12975,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12975\/tmi-and-its-application-to-real-estate-photos\/","url_meta":{"origin":7740,"position":1},"title":"TMI …and it’s application to Real Estate Photos","author":"Eric Blackwell","date":"August 13, 2010","format":false,"excerpt":"My latest couple of projects have involved a pretty intense look at the state of real estate listing photos. I have been working on some hyperlocal stuff in my brokerage where the listing photos have been a PRIMARY component of the site. I have also been working on a fun\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2010\/08\/Half-bath-Small-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2813,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2813\/listing-real-estate-the-bloodhound-way\/","url_meta":{"origin":7740,"position":2},"title":"Listing real estate the Bloodhound way: Photography","author":"Greg Swann","date":"March 21, 2008","format":false,"excerpt":"I read somewhere the other day, I forget where, about a web site for a listing that had 47 pictures. The author of the post clearly thought that was a lot of photos. Cathy organized her first batch of photos for the web site I will be building today. We\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1067,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1067\/video-can-supplement-photos-and-virtual-tours-in-a-listing-but-it-cant-supplant-them\/","url_meta":{"origin":7740,"position":3},"title":"Video can supplement photos and virtual tours in a listing, but it can’t supplant them . . .","author":"Greg Swann","date":"February 23, 2007","format":false,"excerpt":"However... BtoB:One day someone will be driving through a neighborhood and they\u2019ll see a sign with a podcast URL. A few minutes later they could be sitting in front of the property, watching a video tour on their cell phone.When you create a brand new category, you're a category-killer by\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2853,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2853\/listing-real-estate-the-bloodhound-way-the-full-chetson-everything-we-do-to-list-a-higher-priced-home-for-sale\/","url_meta":{"origin":7740,"position":4},"title":"Listing real estate the Bloodhound way: Everything we do to list historic, architecturally-distinctive and luxury homes for sale","author":"Greg Swann","date":"March 30, 2008","format":false,"excerpt":"This is a detailing of the things we do to list a home for sale. We don't do every one of these things on every home. For example, we know that if we list in a newer tract-home subdivision, much of the noise we try to make will fall on\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1388,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1388\/the-almeria-files-318-photos-in-60-seconds\/","url_meta":{"origin":7740,"position":5},"title":"The Almeria Files: 318 photos in 60 seconds","author":"Greg Swann","date":"May 5, 2007","format":false,"excerpt":"I made another short movie to demonstrate that real estate videos don't have to be small and crappy and void of colorful details. Better than this, it seems to me to illustrate the real life of the wired listing agent. Believe it or not, the film features every photo we\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7740"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7740\/revisions"}],"predecessor-version":[{"id":7741,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7740\/revisions\/7741"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}