Dear Large Broker\/Owners, <\/p>\n
Are you ready to enter the web publishing business? You should be. Because the required investment is relatively low, the potential returns are staggering, and you\u2019ve got a huge team of columnists who will help build your asset, pretty much free of charge, if you play it right.<\/p>\n
Huh?<\/p>\n
In other words \u2013 If you build yourself a company blog and properly incentivise contribution from your agent partners, you will slash advertising expenses, recruit cream o\u2019 the crop producers, –(even would be Mom & Pop Publishers<\/a>) — and quite possibly dominate your marketplace \u2026 all while substantially increasing the resale value of your business. <\/p>\n Or, maybe this is a better way to put it: If you start viewing your company website as an online newspaper whose potential subscriber base is as large as your entire service area, a lot of good things will follow.<\/p>\n We all know the newspapers are dying–especially the small local rags providing info about local events, trash pickup schedules, and the obituary of ole Mr. Babbit. And I think that large Real Estate Brokerages and their agents are in a unique position to pick up where these joints are leaving off. Whether they already live in the neighborhood or they\u2019re relocating from accross the country, people really do care that there\u2019s an easter egg hunt at the local park tomorrow. They always will!<\/p>\n So why Real Estate Agents? Well, to put it simply, real estate agents are everywhere, sorta like roaches. Take exception to this if you want, but really, we\u2019re like walking talking RAID evaders and though we\u2019re being forced to evolve, we\u2019re never going to go away. Why? Because we existentially gather, digest, and verbal diarrhea hyper local info. We just can\u2019t help busy body-ing around and opening our mouths whenever possible, because our very livelihood depends on it.. <\/p>\n And love us or hate us, we exist because people really do want the nitty gritty local info (real estate related and otherwise) that\u2019s in our heads. So\u2026for you Dead Dinosaurs Walking<\/a> out there\u2026think about it. Your fear of that 25 year old Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Dear Large Broker\/Owners, Are you ready to enter the web publishing business? You should be. Because the required investment is relatively low, the potential returns are staggering, and you\u2019ve got a huge team of columnists who will help build your asset, pretty much free of charge, if you play it right. Huh? In other words […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-7768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":957,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/957\/its-high-time-to-do-away-with-referral-fees\/","url_meta":{"origin":7768,"position":0},"title":"It’s High-Time To Do Away With Referral Fees!","author":"Doug Quance","date":"January 27, 2007","format":false,"excerpt":"I submit to you - the time has come. In fact... it's long overdue. As someone who has received more referral money than I have paid out - it has been good for me on a personal level. But I fear that is has become disastrous on an industry level.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1011,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1011\/ask-the-broker-what-do-we-do-if-we-cant-find-the-listing-agent\/","url_meta":{"origin":7768,"position":1},"title":"Ask The Broker – What Do We Do If We Can’t Find The Listing Agent?","author":"Doug Quance","date":"February 7, 2007","format":false,"excerpt":"We (my fiance and I) put in an offer on a condo priced way below market, and the seller would like to take us up on the offer. However his agent is absent, disappeared w\/o a trace. The seller is bound by contract to his listing agent. Since our agent\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2179,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2179\/a-consumers-guide-to-the-divorced-real-estate-commission-why-buyers-and-sellers-each-paying-for-their-own-representation-is-the-most-significant-reform-that-can-be-made-today-in-residential-real-estat\/","url_meta":{"origin":7768,"position":2},"title":"A consumer’s guide to the divorced real estate commission: Why buyers and sellers each paying for their own representation is the most significant reform that can be made today in residential real estate","author":"Greg Swann","date":"November 7, 2007","format":false,"excerpt":"Part I: How we got into this mess in the first place Can we be straight with each other? I'm not a soft and subtle kind of guy, and my working assumption is that you are sick to death of being hustled -- handled -- lied to. We yammer all\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":509,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/509\/ask-the-broker-is-a-buyers-agent-like-a-bad-penny\/","url_meta":{"origin":7768,"position":3},"title":"Ask the Broker: Is a Buyer’s Agent like a bad penny . . . ?","author":"Greg Swann","date":"October 4, 2006","format":false,"excerpt":"When is a Buyer Broker Agreement abrogated, anyway?Is there a law stating that once your contract with your realtor is up that you must include them on the deal of the purchase of a home that they showed you?No such law. Feeling relieved? You can stop that right now. For,\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":681,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/681\/be-careful-what-you-sign-with-broker\/","url_meta":{"origin":7768,"position":4},"title":"Be careful what you sign with broker . . .","author":"Greg Swann","date":"November 25, 2006","format":false,"excerpt":"This is me from yesterday's Arizona Republic (permanent link): \u00a0Be careful what you sign with broker When you sign a buyer-broker agreement with a Realtor, is there some law that says you must thereafter include that Realtor in the purchase of any home he or she showed you? Once you've\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2057,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2057\/dont-live-in-fear-of-the-nar-or-your-broker-disintermediate-them\/","url_meta":{"origin":7768,"position":5},"title":"Don’t live in fear of the NAR or your broker — disintermediate them!","author":"Greg Swann","date":"October 17, 2007","format":false,"excerpt":"The stakes are high, as Brian has pointed out. You yourself have been smart enough to build a Web 2.0 marketing strategy, but now you're faced with the possibility that your broker, with or without the help of the brokers' cartel, the National Association of Realtors, may try to take\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7768"}],"version-history":[{"count":11,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7768\/revisions"}],"predecessor-version":[{"id":7777,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7768\/revisions\/7777"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Grab Those Orphaned Newspaper Subscribers!<\/h2>\n