{"id":7831,"date":"2009-04-14T11:07:39","date_gmt":"2009-04-14T18:07:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=7831"},"modified":"2009-04-14T11:07:39","modified_gmt":"2009-04-14T18:07:39","slug":"ladies-and-gentlemenlower-your-prices-by-making-things-products","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7831\/ladies-and-gentlemenlower-your-prices-by-making-things-products\/","title":{"rendered":"Ladies and Gentlemen….Lower Your Prices By Making things Products…"},"content":{"rendered":"

I’ve been a freelancer, mostly, since November of 2007.\u00a0 (I closed about 4mm in loans in 2008, mostly 1st quarter).\u00a0 I’ve built websites, blogs, I’ve set up CRMS, and I’ve created landing pages, and sold a variety<\/a> of e-book<\/a>s.\u00a0\u00a0 I created an ill fated subscription service<\/a>, (got it up to 30 members, then remembered the things I hate about loan officers) and I’ve built a ton of websites, done a ton of writing, and had an utter blast.\u00a0 I’ve delivered sometimes, f’d it up sometimes, and learned more faster than I ever have at any period of my life.<\/p>\n

One of the things I learned…and that Dan Kennedy would freak out about is that lowering your prices means more profit, more relaxation, and better, happier clients with a chance to succeed.\u00a0\u00a0 I used to charge people about $2,000 per blog.\u00a0\u00a0 And I’d do a reasonable job <\/a>with the blogs.<\/a> I’d spend time training people in what WordPress does, I’d train them in how to post, I’d share my analytics with them, and I’d go through it.\u00a0 But for $2,000, you gotta have value.\u00a0 So people would continue to call.\u00a0 The service I offered wasn’t worth $2,000 to them, they felt like something MORE was needed.\u00a0 And honestly, they were right.<\/p>\n

I had more time sunk into support and followup than the stuff that I was charging for.\u00a0\u00a0 So, I thought some more about it.<\/p>\n

And decided to lower all of my prices on everything I do.\u00a0 Because if you’re only charging $700 or $800 it’s a far different situation than $2,000.\u00a0\u00a0 People can afford it, and it’s easier to meet that expectation.\u00a0 They have a level of indifference about the outcome because, honestly, $700 bucks isn’t going to make or break most months for most people.\u00a0 You can increase value by adding more information (videos etc) and it’s a BONUS and not an ENTITLEMENT.<\/p>\n

To do that, though, ya need a defined process. \u00a0 The blue ocean thing: everyone<\/a> was using the Thesis framework<\/a> for blogs, why not make ’em look cool<\/a>?\u00a0 I mean really cool?<\/a> Take away the option from the customer, sell a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been a freelancer, mostly, since November of 2007.\u00a0 (I closed about 4mm in loans in 2008, mostly 1st quarter).\u00a0 I’ve built websites, blogs, I’ve set up CRMS, and I’ve created landing pages, and sold a variety of e-books.\u00a0\u00a0 I created an ill fated subscription service, (got it up to 30 members, then remembered the […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[236,530,316,317,318,144,533,319,532,154],"class_list":{"0":"post-7831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"tag-bailout","8":"tag-blogging","9":"tag-freelance","10":"tag-genuine-chris","11":"tag-genuinechris","12":"tag-goals","13":"tag-marketing","14":"tag-pricing","15":"tag-real-estate","16":"tag-sales","18":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":132,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/132\/word-slinging-in-the-rain-or-how-i-learned-to-stop-worrying-and-love-the-blog\/","url_meta":{"origin":7831,"position":0},"title":"Word-slinging in the Rain — or: How I learned to stop worrying and love the blog . . .","author":"Greg Swann","date":"July 25, 2006","format":false,"excerpt":"None of this is new to me -- except for the parts that are. I've been writing on the nets since before there were nets. Since BBS systems -- I ran two of them at different times of my life. Since CompuServe was a time-share system called MicroNet that charged\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":773,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/773\/im-it-and-i-dont-want-to-be\/","url_meta":{"origin":7831,"position":1},"title":"I’m it — and I don’t want to be . . .","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"I first heard of the idea of memes in 1986 or so. Analogized to a gene, a meme is a transmissible idea. We're apt to think of things like \"Dood!\" or \"Dyn-o-mite!\" when we think of memes -- linguistic fads -- but the idea can run much deeper than that.\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13452\/the-hunt-for-gregs-october-what-i-found-by-quarrying-my-goals\/","url_meta":{"origin":7831,"position":2},"title":"The Hunt for Greg’s October: What I found by quarrying my goals.","author":"Greg Swann","date":"November 1, 2010","format":false,"excerpt":"To be honest, I would like to hear from other folks on what they're doing about their goals. I will tell you from my own experience that perfect performance is elusive, but if you make the effort to track your efforts, it's a lot easier to stay on track --\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1517,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1517\/the-question-how-do-you-write-so-much-the-answer-i-dont\/","url_meta":{"origin":7831,"position":3},"title":"The question: How do you write so much? The answer: I don’t . . .","author":"Greg Swann","date":"June 7, 2007","format":false,"excerpt":"Lani Anglin asked me in email about my \"blogging regimen.\" That would almost seem to imply a plan or a schedule, and I don't do things that way. So I ignored that idea and responded to her second remark: \"I'm curious to know how you crank out so many freakin'\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11655,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11655\/adorn-that-russet-bloodhound-in-redfin-red-today-we-make-common-cause-against-stupidity-cupidity-stolidity-and-inertia-in-the-real-estate-industry-in-behalf-of-the-consumers-right-to-a-fully-info\/","url_meta":{"origin":7831,"position":4},"title":"Adorn that russet Bloodhound in Redfin red: Today we make common cause against stupidity, cupidity, stolidity and inertia in the real estate industry in behalf of the consumer’s right to a fully-informed, financially-sound and fun real estate experience.","author":"Greg Swann","date":"March 25, 2010","format":false,"excerpt":"Redfin.com is coming to Phoenix today -- 6 am PDT, to be precise. And they're coming as a VOW, which strikes me as being a potent marketing advantage, at least in the short run. And the news that might be most of interest here: BloodhoundRealty.com is coming along with them.\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8996,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8996\/how-bloodhoundblogs-innovators-have-inspired-my-business\/","url_meta":{"origin":7831,"position":5},"title":"How Bloodhoundblog’s Innovators Have Inspired My Business","author":"Mark Madsen","date":"June 26, 2009","format":false,"excerpt":"In response to Greg's request for innovative ideas from BHB, I thought that would list a few real life examples of how the contributors here have impacted my personal evolution in mortgage marketing and Web 2.0 world domination. While I believe success is merely a component of innovation, I also\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=7831"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7831\/revisions"}],"predecessor-version":[{"id":7834,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/7831\/revisions\/7834"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=7831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=7831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=7831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}