{"id":789,"date":"2006-12-21T17:40:16","date_gmt":"2006-12-22T00:40:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=789"},"modified":"2006-12-21T17:43:54","modified_gmt":"2006-12-22T00:43:54","slug":"maybe-we-need-more-salaried-agents","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/789\/maybe-we-need-more-salaried-agents\/","title":{"rendered":"Maybe We Need More Salaried Agents"},"content":{"rendered":"

I’ve been running some stats on advertising, Google rankings and agent performance over the last couple of days. One of the top agents in Atlanta has not had a selling-side transaction all year. Very unusual for this agent. Another top agent – who ranks very high in Google and has been a very productive selling agent in the past – has also not had a selling-side transaction this year. Both agents have seen sales on their listings, but not at the same rate as 2005.<\/p>\n

When I examine the number of homes sold in the greater Atlanta area in 2005 versus 2006, the numbers are virtually the same… but the number that didn’t sell was much higher in 2006. In 2004 – 99% of all listings sold… in 2005 – 71% of all listings sold… but in 2006, only 54% sold. If this trend continues, we will soon reach a point where a property will be more likely NOT to sell.<\/p>\n

Meanwhile, for the umpteenth time over the last few days, GMAC Metro Brokers Real Estate has been running their television ads trying to get more people to become real estate agents. One of their ads features a guy saying that he sold $9 million in his first year. Oh yeah… we’re all swimming in cash right now. Even their website asks, “Who wants to be a millionaire?”
\n<\/a>
\nI wrote “How Many Agents Is Too Many” back in October.<\/a><\/p>\n

So, with a yearly average of three or four transaction sides per agent in Georgia… why would Metro Brokers advertise for more agents?<\/p>\n

Simple. Because these agents aren’t on salary.
\n<\/strong><\/p>\n

Many businesses that hire commission-only salespeople don’t care who they hire, as these people only get paid when the company gets paid. To them, the more the merrier… and I fear that the same is true in real estate companies.<\/p>\n

The questions is: “Is this a good model for our industry?”<\/p>\n

Some new brokerages are trying a salary model, and time will tell if these models will thrive – or even survive. I have yet to hear what kind of money these salaried positions are paying.<\/p>\n

On the Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been running some stats on advertising, Google rankings and agent performance over the last couple of days. One of the top agents in Atlanta has not had a selling-side transaction all year. Very unusual for this agent. Another top agent – who ranks very high in Google and has been a very productive selling […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6516\/please-no-more-listings-i-cant-afford-them\/","url_meta":{"origin":789,"position":0},"title":"Please No More Listings! I Can’t Afford Them!","author":"Chuck Marunde","date":"January 12, 2009","format":false,"excerpt":"What should agents be doing right now: chasing buyers or sellers?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/308\/overall-august-real-estate-market-results-for-mls-listed-homes-in-the-phoenix-area\/","url_meta":{"origin":789,"position":1},"title":"Overall August real estate market results for MLS listed homes in the Phoenix area","author":"Greg Swann","date":"September 8, 2006","format":false,"excerpt":"In the Arizona Regional Multiple Listings Service at large, 6,170 homes sold in August against an inventory of 46,830, an implied absorption rate of 7.6 months. There are 6,185 properties listed as \"Sale Pending.\" All of these numbers are largely unchanged from July. The historical numbers make it plain that\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12624,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12624\/re-entering-the-real-world-of-real-estate-brokerage\/","url_meta":{"origin":789,"position":2},"title":"Re-Entering the Real World of Real Estate Brokerage","author":"Jeff Brown","date":"July 9, 2010","format":false,"excerpt":"As many of you know, I stopped doin' business in my local market, San Diego, at the end of 2003. Since then I've done two transactions here, both as listing agent -- both gettin' the sellers Outa Dodge, so to speak. I haven't bothered to market here cuz, well cuz\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":789,"position":3},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":514,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/514\/overall-september-real-estate-market-results-for-mls-listed-homes-in-the-phoenix-area\/","url_meta":{"origin":789,"position":4},"title":"Overall September real estate market results for MLS listed homes in the Phoenix area","author":"Greg Swann","date":"October 5, 2006","format":false,"excerpt":"In the Arizona Regional Multiple Listings Service at large, 5,607 homes sold in September against an inventory of 47,428, an implied absorption rate of 8.46 months. There are 5,932 properties listed as \"Sale Pending.\" The historical numbers make it plain that we did not experience the traditional selling season, but\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":175,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/175\/market-basket-of-homes-values-down-183-on-slow-sales\/","url_meta":{"origin":789,"position":5},"title":"Market-Basket of Homes: Values down 1.83% on slow sales","author":"Greg Swann","date":"August 5, 2006","format":false,"excerpt":"Market-Basket of Homes: Values down 1.83% on slow sales The July BloodhoundRealty.com Market-Basket of Homes is available. Prices down, sales volumes down, but -- interestingly -- inventory is down. Make of it what you will:This fall in Valley schools, the faces of the teachers may change, but the kids may\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=789"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/789\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}