{"id":8052,"date":"2009-04-23T18:53:34","date_gmt":"2009-04-24T01:53:34","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=8052"},"modified":"2009-04-25T09:43:28","modified_gmt":"2009-04-25T16:43:28","slug":"what-a-completely-virtual-real-estate-solution-looks-like","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8052\/what-a-completely-virtual-real-estate-solution-looks-like\/","title":{"rendered":"What a Completely Virtual Real Estate Solution Looks Like"},"content":{"rendered":"

Per my earlier post regarding the evolution of technology driven real estate solutions<\/a>, I believe the next generation of buyers and sellers will be more empowered to search, purchase and sell real estate themselves, without the services of a real estate professional.<\/p>\n

At the highest level, the success of an entirely virtual solution rests in its ability to clearly and confidently shepherd a potential buyer or seller through the process of buying and or selling.\u00a0 Very few sites provide a path to success.\u00a0 The irony for me was what I found while reviewing do-it-yourself real estate sites\/services.\u00a0 In my opinion, www.helpusell.com<\/a> provides decent content regarding the “how’s and what’s” of buying and selling.\u00a0\u00a0 I am not holding Help-U-Sell as a beacon of light, but merely a site which provides far more content regarding the “how” of buying than the “what” to buy.<\/p>\n

The focus of technology solutions has been too highly skewed towards the data and not the content nor the process.<\/p>\n

Clients are not looking for listings – they are looking for homes<\/em>.\u00a0 Do not underestimate the connotation or meaning of home<\/strong>.\u00a0 Data is not the answer – it is part of the solution.\u00a0 The solution is achieved by execution.\u00a0 Execution requires clearly defined, repeating steps – a process.<\/p>\n

There is a lot of chatter regarding how to keep potential prospects “stuck” on your site.\u00a0 Many believe that IDX property search is critical.\u00a0 Important?\u00a0 Maybe – but if you are relying on search capability as your differentiator, you’re wrong.\u00a0 I argue spending a majority of your time and effort building content around the process – mapping out the steps – one by one – specifically what needs to be done to get from beginning to close will get them stuck – FIRMLY<\/em> – on your site.\u00a0 Everything else is secondary to the process.<\/p>\n

So what does a completely virtual solution look like?<\/p>\n

First and foremost, it assumes that there is no real estate professional involved with managing<\/em> the process – or providing “services”.\u00a0 If you’re recoiling from that last statement, I merely ask, have you mapped out the process step-by-step and defined what you do at Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Per my earlier post regarding the evolution of technology driven real estate solutions, I believe the next generation of buyers and sellers will be more empowered to search, purchase and sell real estate themselves, without the services of a real estate professional. At the highest level, the success of an entirely virtual solution rests in […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,19],"tags":[],"class_list":{"0":"post-8052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","8":"category-technology","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2552,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2552\/obeo-baby-where-have-you-been-all-my-life-why-should-buyers-stop-at-virtually-moving-in-their-furniture-when-they-can-virtually-redecorate-inside-and-outside-as-well\/","url_meta":{"origin":8052,"position":0},"title":"Obeo, Baby, where have you been all my life? Why should buyers stop at virtually moving in their furniture when they can virtually redecorate — inside and outside — as well?","author":"Greg Swann","date":"January 30, 2008","format":false,"excerpt":"We are too much misled, surely. Too much miscounseled, misdirected, misinformed. Too many of the people we turn to for advice on selling homes don't actually sell homes themselves -- never have -- and, in consequence, too often, they are too much mistaken. Consider that 2006 was to have been\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2918,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2918\/80000-members-and-only-300-have-anything-to-sell\/","url_meta":{"origin":8052,"position":1},"title":"80,000 Members And Only 300 Have Anything To Sell?","author":"Barry Cunningham","date":"April 8, 2008","format":false,"excerpt":"In addition to questioning certain real estate agents as to just what they do that justifies the commission that they charge, we also have wondered aloud if the real estate market is in the state that it is because there are \"no buyers\"or is the real estate market in the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/04\/inactive.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3082,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3082\/are-there-more-than-50-people-blogging-in-real-estate\/","url_meta":{"origin":8052,"position":2},"title":"Are There More Than 50 People Blogging In Real Estate?","author":"Barry Cunningham","date":"May 10, 2008","format":false,"excerpt":"Yes, I know that there are blogs everywhere in this so called RE.net, Web 2.0 world, but lately it seems like I am walking down the halls of my high school. There's the cool kids over by Mr. Hannah's homeroom. Over there in the smoking lounge can be found the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"Real Estate Radio USA","src":"https:\/\/i0.wp.com\/www.realestateradiousa.com\/blog\/wp-content\/uploads\/2008\/05\/cool21.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6299,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6299\/us-adults-may-not-want-foreclosed-homes-but-homebuyers-sure-do\/","url_meta":{"origin":8052,"position":3},"title":"“U.S adults” may not want foreclosed homes, but homebuyers sure do","author":"Greg Swann","date":"December 28, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0\"U.S adults\" may not want foreclosed homes, but homebuyers sure do Did you see in the news where only 47% of U.S. adults would consider buying a foreclosed home? An amazing number, isn't it? What does it\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1685,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1685\/real-estate-investing-vs-stock-market-investing-is-there-a-clear-winner\/","url_meta":{"origin":8052,"position":4},"title":"Real Estate Investing vs. Stock Market Investing- Is there a Clear Winner?","author":"Cooksquared","date":"July 23, 2007","format":false,"excerpt":"Real estate enthusiasts have been sounding their trumpet during the latest run in the real estate market. Many real estate focused investors truly believe real estate outperforms every other investment by a wide margin and even go as far as to wonder why investors would choose any other investment vehicle.\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5091,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5091\/this-just-might-be-the-optimal-time-to-buy-a-home-in-phoenix\/","url_meta":{"origin":8052,"position":5},"title":"This just might be the optimal time to buy a home in Phoenix","author":"Greg Swann","date":"October 18, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0This just might be the optimal time to buy a home in Phoenix Who should be buying residential real estate in Phoenix right now? If you have been planning to buy a home sometime soon, and if\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8052"}],"version-history":[{"count":4,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8052\/revisions"}],"predecessor-version":[{"id":8069,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8052\/revisions\/8069"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}