{"id":8135,"date":"2009-04-29T09:33:43","date_gmt":"2009-04-29T16:33:43","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=8135"},"modified":"2009-04-29T09:33:43","modified_gmt":"2009-04-29T16:33:43","slug":"whats-your-niche-biche","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8135\/whats-your-niche-biche\/","title":{"rendered":"What’s Your Niche Biche?"},"content":{"rendered":"

Sean Purcell’s<\/a> laying down a gentle “Marketing First, Starting with Your Niche Focus”<\/em> bicheslap at Unchained. <\/p>\n

Sean started class by demonstrating the typical sales funnel where business “drips” down. He then turned this funnel on its head where a “Marketing First” approach fuels an “exploding volcano” of business.<\/p>\n

Sean Quoting Wrigley<\/h2>\n

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Sean Purcell’s laying down a gentle “Marketing First, Starting with Your Niche Focus” bicheslap at Unchained. Sean started class by demonstrating the typical sales funnel where business “drips” down. He then turned this funnel on its head where a “Marketing First” approach fuels an “exploding volcano” of business. Sean Quoting Wrigley<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-8135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8305,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8305\/the-funnel-the-leak-in-my-marketing-efforts\/","url_meta":{"origin":8135,"position":0},"title":"The Funnel: the Leak in my Marketing Efforts!","author":"Al Lorenz","date":"May 7, 2009","format":false,"excerpt":"I'm not cursed with having to get things perfect.\u00a0 I don't know if the 70% solution describes me either.\u00a0 My goal is the 90% or better solution with 20% or less of the effort it may take others to get there.\u00a0 Tools like engenu warm me to the core! The\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"Leaks and Managing the Marketing Funnel","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2009\/05\/leak-picture.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2794,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2794\/sean-purcell-a-mind-that-glows-a-passion-that-burns-a-wit-that-sparkles-a-life-that-pops\/","url_meta":{"origin":8135,"position":1},"title":"Sean Purcell: A mind that glows, a passion that burns, a wit that sparkles — a life that pops","author":"Greg Swann","date":"March 18, 2008","format":false,"excerpt":"Another new hound in the pound today, Sean Purcell, whom you will recognize from our comment threads and from his weblog, A Life That POPs. He's on pace to become Jeff Brown's favorite hyper-local weblogger, and Sean has been working on BloodhoundBlog Unchained warm-up events with Brian Brady. It's time\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6987,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6987\/referral-prospecting-the-facebook-way\/","url_meta":{"origin":8135,"position":2},"title":"Referral Prospecting The Facebook Way","author":"Brian Brady","date":"February 20, 2009","format":false,"excerpt":"Are you feeding the funnel? If you've ever seen Greg Swann and I do our push\/pull routine, you'll watch a \"somewhat scripted\" debate between Slimo, the really pushy sales guy on the internet (played by me) and Webbie, the kind-hearted, unwilling to offend practitioner (played by Greg).\u00a0 It's a twenty-minute\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6931,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6931\/marketing-advice-from-the-grave\/","url_meta":{"origin":8135,"position":3},"title":"Marketing Advice from the Grave","author":"Sean Purcell","date":"February 17, 2009","format":false,"excerpt":"San Diego lost a local icon last Friday.\u00a0 George \"King\" Stahlman was a bail bondsman known throughout the county and I suspect, thanks to this once being simply a \"Navy town,\" parts well beyond the county.\u00a0 His passing, while important to many, is not really the stuff of a national\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10688,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10688\/need-big-bear-bloodhound-for-a-listing\/","url_meta":{"origin":8135,"position":4},"title":"Need Big Bear Bloodhound for a Listing","author":"Sean Purcell","date":"December 23, 2009","format":false,"excerpt":"A couple I am fairly close to, both personally and as fellow investors, are going to sell their second home in Big Bear.\u00a0 I can proudly say their expectations have been raised and they are well versed in the Bloodhound way.\u00a0 If you are - or know of - an\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15328,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15328\/a-peek-inside-the-unchained-conference-1-of-5\/","url_meta":{"origin":8135,"position":5},"title":"A Peek Inside the Unchained Conference (1 of 5)","author":"Sean Purcell","date":"November 14, 2011","format":false,"excerpt":"It's your chance to spend a little time with some of the most creative, innovative minds in real estate online marketing...","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8135"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8135\/revisions"}],"predecessor-version":[{"id":8141,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8135\/revisions\/8141"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}