“What’s in a name? That which we call a rose
\nBy any other name would smell as sweet.”<\/p>\n
True, but if you want Google to wake up and smell the roses (or in my case, espresso).. you need to give them what they want.
\nSome documents need time stamps – yyyy-mm-dd-hh-mm-ss-what-it-is.xxx implicitly sorts in chronological order. 24 is too intense for me, but a great way to time stamp.<\/p>\n
Most articles are best renamed with keywords.\u00a0 When we travelled to London, I created a PDF of the London Tube, emailed it to my iPhone .Mac account, and had a nice bright scalable map easy to read on my iPhone in dark, cold and wet London.
\nHere’s the file name I used:<\/p>\n
uk_london_tube_map.pdf<\/p>\n
I gives me everything I need to find the file on my computer.\u00a0 Being a digital kind of guy, I use the 2 letter International Internet Codes or State Code as a prefix.<\/p>\n
th_bangkok_wat_pho_reclining_buddha_01.jpg<\/p>\n
Back in ancient times (i.e. before taking the Bloodhound Unchained class last week), I would have used a more cryptic code, but Greg’s engenu batch creates ALT tags from the file name, so all my file names will now have embedded keywords for SEO juice.<\/p>\n
th_bk_wp_reclining_bdh_01.jpg
\nBut the bits are free.. no extra charge for using more of them…though I would like someone to tell me if I need to stay within an XXX character limit.<\/p>\n
Adobe Bridge (Mac & Windows) is superb for organizing and renaming photos and movies.<\/p>\n","protected":false},"excerpt":{"rendered":"
“What’s in a name? That which we call a rose By any other name would smell as sweet.” True, but if you want Google to wake up and smell the roses (or in my case, espresso).. you need to give them what they want. Some documents need time stamps – yyyy-mm-dd-hh-mm-ss-what-it-is.xxx implicitly sorts in chronological […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[348,137,349,138],"class_list":{"0":"post-8290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","7":"tag-file-name","8":"tag-google","9":"tag-keywords","10":"tag-seo","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2178,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2178\/chasing-my-long-tail-my-truth-about-seo\/","url_meta":{"origin":8290,"position":0},"title":"Chasing My Long Tail – My Truth About SEO","author":"Kris Berg","date":"November 8, 2007","format":false,"excerpt":"\u00a0 I found myself this morning checking out our blog traffic stats. I don't know why I do this exactly - It's idle curiosity, I suppose. I'll know when my blog hits the big time. That will be the day when I am so busy meeting with clients and closing\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15970,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15970\/google-updates-penalize-cheap-seo\/","url_meta":{"origin":8290,"position":1},"title":"Google Updates Penalize Cheap SEO","author":"Damon Chetson","date":"June 1, 2012","format":false,"excerpt":"Three years into my private law practice, the web continues to be the primary way I market my law firm. Having represented more than 500 people over the past three years, I'm starting to see both repeat business and referrals. But not everyone needs a criminal lawyer, the way they'll\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1224\/how-to-make-google-your-weblogs-best-friend\/","url_meta":{"origin":8290,"position":2},"title":"Project Bloodhound: How to make Google your weblog’s best friend","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"[This is one of the all-time most popular posts on BloodhoundBlog. I'm reprising it for Project Bloodhound, first because it's a nice leveraged SEO solution, and second because it's a painless introduction to customizing the PHP in WordPress. --GSS] \u00a0Who can probe all the mysteries of Google? Not me, and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1689,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1689\/uh-oh-apples-iphone-caught-with-its-pants-down\/","url_meta":{"origin":8290,"position":3},"title":"Uh Oh… Apple’s iPhone Caught With Its Pants Down","author":"Lani Anglin","date":"July 23, 2007","format":false,"excerpt":"So, some of you camped out for your new toy, others ordered it online. Many of you devoted much time covering the gadget until you were blue in the face. Look- the iPhone is undoubtedly cool... I'm all for shiny toys that make noise. But for all of you Mac\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"apple-iphone.jpg","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/07\/apple-iphone.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","url_meta":{"origin":8290,"position":4},"title":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?","author":"Greg Swann","date":"April 17, 2008","format":false,"excerpt":"Here's a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. 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I think the next level of search engine algorithms is\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8290"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8290\/revisions"}],"predecessor-version":[{"id":8291,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8290\/revisions\/8291"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}