{"id":830,"date":"2007-01-01T09:24:04","date_gmt":"2007-01-01T16:24:04","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=830"},"modified":"2007-01-01T09:26:24","modified_gmt":"2007-01-01T16:26:24","slug":"real-estate-resolutions-cough-less-earn-more","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/830\/real-estate-resolutions-cough-less-earn-more\/","title":{"rendered":"Real estate resolutions: Cough less, earn more . . ."},"content":{"rendered":"<p>When I get sick, I get really sick. I&#8217;ve had full-blown pneumonia twice in recent years. I have always been able to blast through illness, but, sometime after my arms got too short to read without glasses, that privilege was revoked. In consequence, when I get a respiratory infection now, I try to take it very seriously. Not as seriously as Cathy and our doctor might like, but I do my best.<\/p>\n<p>In consequence, I&#8217;ve been laid up through the span of time we might have spent on big-picture business planning. Our course is well set, so we didn&#8217;t have a lot to worry about. But <a href=\"http:\/\/realestatesnippets.typepad.com\/real_estate_snippets\/2006\/12\/our_first_new_y.html\" target=\"_blank\">today Bonnie Erickson goes us one better with an excellent list of real estate resolutions for the coming year<\/a>. Here&#8217;s a sampling:<\/p>\n<ul>\n<li>Narrow my marketing focus to a manageable farm or neighborhood where I can meet the people and become known personally.<\/li>\n<li>Focus my existing marketing to the narrowed sphere.<\/li>\n<li>Contact each person in my sphere of influence at least once a quarter.<\/li>\n<li>Contribute more to my networking group possibly through technology.<\/li>\n<li>Finalize a cold calling system and stick to it.<\/li>\n<li>Continue to contact expired and unrepresented listings.<\/li>\n<li>Restructure my blog to incorporate more consumer friendly resources.<\/li>\n<li>Re-examine my websites for consumer friendliness and SEO.<\/li>\n<li>Continue to &quot;bird dog&quot; for investment properties which will be purchased for rehab and sale, rehab and holding, or sale without rehab to other investors.<\/li>\n<li>Learn from losses in the business.<\/li>\n<\/ul>\n<p>One of the things we were going to do last year and didn&#8217;t get to was implementing <a href=\"http:\/\/www.marketcircle.com\/daylite\/\" target=\"_blank\">Daylite<\/a>, CRM software for Macintosh networks. The big hurdle is taking all of our existing contact management &#8220;solutions&#8221; and merging them into one database, cleaning that for duplicates and errors, and then systematically adding to it. The task is even more daunting by now, but many of Bonnie&#8217;s resolutions show why it is worthwhile.<\/p>\n<p>Easy for me to say. It&#8217;s a chore for Cathy and her pack of teenage hound-puppies. But touch-management, even if it runs on a database as faulty as memory, is worth money&#8230;<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag\">blogging<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I get sick, I get really sick. I&#8217;ve had full-blown pneumonia twice in recent years. I have always been able to blast through illness, but, sometime after my arms got too short to read without glasses, that privilege was revoked. In consequence, when I get a respiratory infection now, I try to take it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":830,"position":0},"title":"60 Minutes&#8217; Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3807,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3807\/unchained-melodies-take-five\/","url_meta":{"origin":830,"position":1},"title":"Unchained melodies: Take Five","author":"Greg Swann","date":"August 7, 2008","format":false,"excerpt":"I'm with John Rowles -- and then some -- on the true, mostly unrealized, power of branding in real estate. I've been meaning to write about it, but I'm sick for the second time this summer, and it's left me beyond stupid at the end of the business day. Other\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2147,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2147\/see-steven-groves-and-greg-swann-on-real-estate-and-social-media-at-podcamp-az-saturday-from-330-to-430-pm\/","url_meta":{"origin":830,"position":2},"title":"See Steven Groves and Greg Swann on &#8220;Real Estate and Social Media&#8221; at PodCamp AZ, Saturday from 3:30 to 4:30 pm","author":"Greg Swann","date":"November 1, 2007","format":false,"excerpt":"Okay. So Cathleen is wicked sick, coughing like a rented tractor. We're busy, and I don't mean just a little. Applications are up, originations are up, rates are down, demand is maybe just short of a frenzy, and the mechanics of doom today accidentally discovered that the implications of currency\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2075,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2075\/the-odysseus-medal-99-of-all-sub-agents-dont-even-exist-any-longer-but-why-should-that-matter-to-the-wharton-school-of-business\/","url_meta":{"origin":830,"position":3},"title":"The Odysseus Medal &#8212; 99% of all sub-agents don&#8217;t even exist any longer, but why should that matter to the Wharton School of Business?","author":"Greg Swann","date":"October 22, 2007","format":false,"excerpt":"I'm a busy boy. We're busy with money work, but Cathleen has been sick, sicker, pneumoniated. The good news is, you don't have to cut off your ear to take great pictures, you just have to hack like Selma on the Simpsons. I'm picking up the slack, plus I have\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":828,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/828\/my-3-blogging-resolutions-for-2007-bloodhound-blog-edition\/","url_meta":{"origin":830,"position":4},"title":"My 3 Blogging Resolutions for 2007 (Bloodhound Blog Edition)","author":"Dan Green","date":"December 31, 2006","format":false,"excerpt":"I am not a big fan of New Year's Resolutions for a lot of reasons. Mostly, it's because when I identify a part of my life that I want to change, I don't wait until January 1 to change it. I do it right away. So, it's December 31. Here\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1000,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1000\/two-thousand-mugshots-a-failure-of-leadership\/","url_meta":{"origin":830,"position":5},"title":"Two thousand mugshots: A failure of leadership . . .","author":"Greg Swann","date":"February 6, 2007","format":false,"excerpt":"In retrospect, I should have said something. My own initial aversion to the 2000 bloggers incipient fiasco was purely personal, the Inner-Introvert whose skin crawls at the thought of too much social contact. I was also operating from a rule of thumb I think of as Dustin's Law: \"If it\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}