{"id":836,"date":"2007-01-01T23:50:53","date_gmt":"2007-01-02T06:50:53","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=836"},"modified":"2007-01-02T01:50:17","modified_gmt":"2007-01-02T08:50:17","slug":"our-home-has-only-been-shown-one-time-in-five-weeks","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/836\/our-home-has-only-been-shown-one-time-in-five-weeks\/","title":{"rendered":"Our Home Has Only Been Shown One Time In Five Weeks"},"content":{"rendered":"

Heather wrote in an email to BloodhoundBlog:<\/p>\n

We listed our house right before Christmas. It has only been shown one time in 5 weeks. Can this be attributed to the holidays, our realtor, price? We have listed in the area listings papers and homes and land and we have signs but that has been the extent of advertising. An open house is scheduled for in 2 weeks. What would
\nyou suggest we do? Thanks<\/em><\/p><\/blockquote>\n

When we look at the subject of marketing it is important to know WHO we are marketing to. Marketing isn’t done to “the public” but to “A<\/strong> public”. The two primary “publics” a home seller needs to reach are other Realtors and home buyers. The communication lines used to reach those two are not necessarily the same. For example, “Homes and Land” can be a good way to reach possible home buyers but would not be a reliable method to reach other agents.
\nOpen houses have almost NOTHING to do with actually getting a home sold. I know there are people who will want to disagree with that statement – but they have not fully examined the facts. All real buyers either are or are not working with an agent. If the buyer has an agent the open house would have nothing to do with them seeing the house, even if they happened to stop by while the house was being “held open”. The buyer with an agent will usually wind up seeing the house when it is convenient for them (which is seldom Sunday afternoon). If the buyer did not have an agent the only thing it is necessary to do to get them to call is NOT<\/strong> put a “take one box” on the sign. The original purpose of a “take one box” was to improve the quality<\/u> of sign calls. Skip the box with a flyer and if they see the house, don’t have an agent and like it – they will call.<\/p>\n

Open houses, ads in picture magazines, web sites, Realtor.com, etc. are ALL attempts to get a buyer (who does not<\/u> have an agent) to originate a Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Heather wrote in an email to BloodhoundBlog: We listed our house right before Christmas. It has only been shown one time in 5 weeks. Can this be attributed to the holidays, our realtor, price? We have listed in the area listings papers and homes and land and we have signs but that has been the […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,6,5],"tags":[],"class_list":{"0":"post-836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-ask-the-broker","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2065,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2065\/your-house-cant-be-sold-if-it-cant-be-shown\/","url_meta":{"origin":836,"position":0},"title":"Your house can’t be sold if it can’t be shown","author":"Greg Swann","date":"October 18, 2007","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). I'm posting it now in the hopes that Realtors reading this will email it to all their sellers. I'm showing a lot lately -- curse this slow market! -- except I'm not because I can't get into\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4880\/if-you-have-cash-or-can-qualify-for-a-mortgage-this-could-be-the-ideal-time-to-grab-a-bargain-priced-home-in-the-phoenix-area\/","url_meta":{"origin":836,"position":1},"title":"If you have cash or can qualify for a mortgage, this could be the ideal time to grab a bargain-priced home in the Phoenix area","author":"Greg Swann","date":"October 11, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0If you have cash or can qualify for a mortgage, this could be the ideal time to grab a bargain-priced home in the Phoenix area The Phoenix area is hosting a wave of real estate investors like\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1743,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1743\/why-didnt-your-house-sell-price-preparation-presentation-and-availability\/","url_meta":{"origin":836,"position":2},"title":"Why didn’t your house sell? Price, preparation, presentation — and availability","author":"Greg Swann","date":"August 4, 2007","format":false,"excerpt":"This is me from my column in the Arizona Republic (permanent link): \u00a0Why didn't your house sell? Price, preparation, presentation -- and availability So your house didn't sell. Now what? Six months ago -- or was it a year ago? -- the world was young and ripe for the picking.\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1849,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1849\/a-buyers-market-you-bet-but-even-more-than-that-its-a-listing-agents-market\/","url_meta":{"origin":836,"position":3},"title":"A buyer’s market? You bet, but even more than that, it’s a listing agent’s market","author":"Greg Swann","date":"August 24, 2007","format":false,"excerpt":"This is me in the Arizona Republic (permanent link): \u00a0A buyer's market? You bet, but even more than that, it's a listing agent's market As I write this, there are 55,706 homes listed for sale in the Arizona Regional Multiple Listings Service. Some are anomalous listings, but those would account\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13078,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13078\/want-more-showings-and-quicker-offers-the-secret-source-of-buyers\/","url_meta":{"origin":836,"position":4},"title":"Want More Showings and Quicker Offers? The “Secret” Source of Buyers.","author":"Sean Purcell","date":"August 25, 2010","format":false,"excerpt":"In a recent comment on his own post: Are you closing on the wrong objectives? The most insidious form of sales call reluctance is proudly racking up empty \u201caccomplishments.\u201d\u00a0 Greg Swann, the author, said this:\u00a0 \"we devote a lot of effort ... to closing on the buyer and on the\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":613,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/613\/a-horrifying-thought-experiment-elaborating-on-a-brokerage-business-model-that-could-completely-disintermediate-buyers-agents\/","url_meta":{"origin":836,"position":5},"title":"A horrifying thought experiment: Elaborating on a brokerage business model that could completely disintermediate buyer’s agents . . .","author":"Greg Swann","date":"November 7, 2006","format":false,"excerpt":"I wrote this this morning, and it's been bugging me all day:Here's a thought: The $99 divorce. It only works where the split is unclouded by children or property. But imagine a $999 FSBO package: The usual MLS-only marketing package with a buy-back guarantee for the buyer. 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