{"id":8471,"date":"2009-05-18T13:26:28","date_gmt":"2009-05-18T20:26:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=8471"},"modified":"2009-05-18T13:26:28","modified_gmt":"2009-05-18T20:26:28","slug":"nothin-new-under-the-sun-especially-if-im-involved","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8471\/nothin-new-under-the-sun-especially-if-im-involved\/","title":{"rendered":"Nothin&#8217; New Under The Sun &#8212; Especially If I&#8217;m Involved"},"content":{"rendered":"<p>I learned early on in my career I had no problem whatsoever taking others&#8217; ideas and running with &#8217;em like a thief out of a 7\/11 carrying a paper bag full of ones and fives. I&#8217;m BawldJapan &#8212; I can take your idea, tweak it for my uses, and most of the time make it work to some degree. Ideas don&#8217;t have to be new, or even perceived as cool &#8212; they just have to work. What a concept &#8212; excuse me a sec while I write that gem down.  <\/p>\n<p>For the record, often times epiphanies for me are just empirical evidence I may have arrived at grammar school via the little bus. I&#8217;m reminded of my never ending irritation with the various business magazines aimed at entrepreneurs. Two lifelong best friends succeed wildly with a Mexican restaurant in their hometown, and are interviewed by Peter S. Small of Entrepreneurs and Stuff. <\/p>\n<p>&#8220;Tell me guys, to what do you attribute your wild success?&#8221; &#8220;Well Peter, one day we were lamenting the dearth of high quality, affordable Mexican restaurants in Southern California. Then it came to us like a flash! We&#8217;ll do our own, and we&#8217;ll do it right. The rest is history.&#8221; You KNOW you&#8217;ve read those interviews too. You can&#8217;t swing a dead cat in SoCal without hittin&#8217; an affordable Mexican restaurant with good food.<\/p>\n<p>I&#8217;m now about to take what I&#8217;ve been saying here for quite awhile to house agents, into what I do. The concept of hyper-local has been cussed and discussed into oblivion. This isn&#8217;t about that exactly. This is about taking something that&#8217;s traditionally been done on a much larger scale, and narrowing it down to its lowest common denominator. Or something like that. It&#8217;s nothing new, and you may have even tried before. <\/p>\n<p>For years I generated impressive business volume using direct (mass) mail &#8212; it was <em>always<\/em> successful, once we figured out the winning formula. From 1987 &#8217;till around 2004 or so, no letter sent out yielded less than five figures worth of closed escrows. A few resulted in six figures. Then it stopped <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8471\/nothin-new-under-the-sun-especially-if-im-involved\/#more-8471\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I learned early on in my career I had no problem whatsoever taking others&#8217; ideas and running with &#8217;em like a thief out of a 7\/11 carrying a paper bag full of ones and fives. I&#8217;m BawldJapan &#8212; I can take your idea, tweak it for my uses, and most of the time make it [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-8471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12105,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12105\/if-wind-and-solar-power-were-practical-entrepreneurs-would-invest-in-it-there-would-be-no-need-for-government-to-take-money-from-taxpayers-and-give-it-to-people-pushing-green-products\/","url_meta":{"origin":8471,"position":0},"title":"&#8220;If wind and solar power were practical, entrepreneurs would invest in it. There would be no need for government to take money from taxpayers and give it to people pushing green products.&#8221;","author":"Greg Swann","date":"May 29, 2010","format":false,"excerpt":"John Stossel on the phractured physics of \"green\" energy:Maybe the electric car is the next big thing? \"Electric cars are the next big thing, and they always will be.\" There have been impressive headlines about electric cars from my brilliant colleagues in the media. The Washington Post said, \"Prices on\u2026","rel":"","context":"In &quot;Big Mother&quot;","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1365,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1365\/the-zillowcom-persecution-why-it-matters-to-all-of-us\/","url_meta":{"origin":8471,"position":1},"title":"The Zillow.com persecution: Why it matters to all of us","author":"Greg Swann","date":"April 29, 2007","format":false,"excerpt":"Jay Thompson, The Phoenix Real Estate Guy, clued me in to an email he got yesterday, which I was supposed to get as well. Mine didn't come because the email address was wrong. Jay deals with the substance of the email in the post linked above, but here's the meat\u2026","rel":"","context":"In &quot;Enduring Interest&quot;","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3860,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3860\/give-me-your-money-part-i-sell-locally-market-nationally-and-build-a-real-estate-brand-that-actually-means-something-to-consumers\/","url_meta":{"origin":8471,"position":2},"title":"Give me your money, Part I: Sell locally, market nationally and build a real estate brand that actually means something to consumers","author":"Greg Swann","date":"August 13, 2008","format":false,"excerpt":"I've been interested to watch Sean Purcell, Mike Farmer and Rob Hahn talk about alternative brokerage structures, but the only structure that actually matters to me is our own. It's possible that BloodhoundRealty.com will grow bigger in due course -- all but certain given the work we're doing this year\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18028,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18028\/overnight-news-if-ibuyers-sell-slowly-and-weakly-in-an-impossibly-easy-market-how-much-worse-will-they-do-when-the-worm-turns\/","url_meta":{"origin":8471,"position":3},"title":"Overnight News: If iBuyers sell slowly and weakly in an impossibly-easy market, how much worse will they do when the worm\u00a0turns?","author":"Greg Swann","date":"April 7, 2021","format":false,"excerpt":"Real estate is kids and dogs, but real estate sales is entrepreneurs. I was interviewed yesterday on the future prospects of the big-name iBuyers, whose numbers are everyday augmented by many, many no-name iBuyers. I'm a bear, of course. When the market turns, the slow-selling pontificating poindexters will discover why\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3452\/dan-kennedy-infusionsoft-tour-four-cities-in-four-days\/","url_meta":{"origin":8471,"position":4},"title":"Dan Kennedy InfusionSoft Tour:  Four Cities in Four Days","author":"Brian Brady","date":"July 22, 2008","format":false,"excerpt":"If you're unfamiliar with Dan Kennedy, he's often referred to as \"The Millionaire Maker\".\u00a0 He cut his teeth as a direct marketing copywriting guru in the 80s, attracted a lot of readers in the 90s, and has built an army of students, this decade, through his Glazer-Kennedy Insider Circle.\u00a0 His\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3303,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3303\/how-i-avoided-deleting-23-different-cliches-for-an-introduction-by-taking-the-easy-road-and-just-saying-happy-birthday\/","url_meta":{"origin":8471,"position":5},"title":"How I avoided deleting 23 different cliches for an introduction by taking the easy road and just saying Happy Birthday.","author":"Brad Coy","date":"June 30, 2008","format":false,"excerpt":"Allow me to further the B-day round of toasts at Bloodhound by introducing my relationship to these very pages. It is with great pleasure that I'm allowed to share thoughts on the pages on Bloodhound.\u00a0 You see, I have been a long time reader of the posts that put thought\u2026","rel":"","context":"In &quot;Project Blooodhound&quot;","block_context":{"text":"Project Blooodhound","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/project-blooodhound\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8471"}],"version-history":[{"count":12,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8471\/revisions"}],"predecessor-version":[{"id":8511,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8471\/revisions\/8511"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}