{"id":8475,"date":"2009-05-16T13:09:11","date_gmt":"2009-05-16T20:09:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=8475"},"modified":"2009-05-16T13:09:11","modified_gmt":"2009-05-16T20:09:11","slug":"realtorcom-truth-in-advertising","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8475\/realtorcom-truth-in-advertising\/","title":{"rendered":"Realtor.com : Truth in Advertising?"},"content":{"rendered":"

I like Mark Madsen. He thinks like I do. He wants to help people and he trusts that in the end that helping people will help build his reputation online and off. Anyone who was at BHBU knows this.<\/p>\n

He is a nice guy. I’d like to think I am a nice guy too. But even us nice guys have their tolerance levels for BS. And they ESPECIALLY have them for when people screw with their friends. (In my case friends = REALTORS). But what do I know…I am just a technologist.<\/p>\n

Check out this weekly email update being unwittingly sent by many Louisville area REALTORS to their desperate to sell a home clients.<\/p>\n

\"realtorcom\"<\/a><\/p>\n

What’s wrong with this picture, you ask?<\/p>\n

Well for starters, my mom has a word for houses that have been viewed on REALTOR.com (or any other place 4,272 times in the last 2.5 months)….SOLD. This house has not had near enough showings to come close to what that level of exposure should generate.<\/p>\n

So while I am not technically calling BS on you REALTOR.com, the biggest part of me wants to. I am asking you for an explanation of how these supposed pageviews are calculated.<\/strong> You CLEARLY state at the bottom of your graphic that “views is views”. Is that similar to what the meaning of the word is is??? Hmmm???<\/p>\n

This smells ESPECIALLY funky in light of the following: <\/p>\n

REALTOR.com does not RANK anywhere on the first page of Google for Louisville Real Estate and for most of the higher traffic terms.<\/p>\n

I have never seen a REALTOR.com TV ad run in our area.<\/p>\n

I have heard a couple of the Ty Pennington radio spots on lower traffic radio stations run a few months ago. Would that gin up this kind of views on a $100k house??<\/p>\n

From whence cometh the traffic?<\/p>\n

HERE’S WHAT I THINK YOU ARE DOING:<\/strong><\/p>\n

I think when someone does a search for houses in the 100k to 150k range, you pull them ALL up. That may be well over 1,000 homes. (100 pages of listings) I think you are giving a “pageview” to ALL of those listings…even the ones on page Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I like Mark Madsen. He thinks like I do. He wants to help people and he trusts that in the end that helping people will help build his reputation online and off. Anyone who was at BHBU knows this. He is a nice guy. I’d like to think I am a nice guy too. But […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-8475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16150\/the-inman-two-step-errol-samuelson-has-an-opportunity-to-get-it-right\/","url_meta":{"origin":8475,"position":0},"title":"The Inman Two Step – Errol Samuelson has an opportunity to get it right…","author":"Eric Blackwell","date":"August 4, 2012","format":false,"excerpt":"Warning - long post ahead. I had a lot on my mind. ;-) This last week and my trip to Inman has been a whirlwind and I just walked in the door from the airport. I have literally been too busy to write some of the things that I experienced\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3228,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3228\/why-national-real-estate-listing-sites-suckreason-1\/","url_meta":{"origin":8475,"position":1},"title":"Why National Real Estate Listing Sites Suck….Reason #1","author":"Eric Blackwell","date":"June 12, 2008","format":false,"excerpt":"They don't ALWAYS provide national level exposure to our listings, (and that is above and beyond the fact that most will not disclose the actual traffic figures of their local property searches so we can see ACTUALLY how much exposure we are getting for the listings that we are GIVING.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5581,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5581\/realtorcom-features-fsbo-listings-the-excrement-hits-the-oscillating-rotary-blades\/","url_meta":{"origin":8475,"position":2},"title":"REALTOR.com features FSBO listings- The Excrement hits the Oscillating Rotary Blades","author":"Eric Blackwell","date":"November 13, 2008","format":false,"excerpt":"Hat Tip to Jay Thompson OK, here's the Press Release UPDATE: According to Mr. Brunner CEO of Virginia Association of REALTORS, he has talked with the general counsel of NAR and there is NO relationship between ForSaleByOwner.com and REALTOR.com. Ms Janick apparently as well told him that there are NO\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15792,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15792\/where-is-he-wrong\/","url_meta":{"origin":8475,"position":3},"title":"Where Is He Wrong?","author":"Don Reedy, San Diego, CA","date":"March 26, 2012","format":false,"excerpt":"This was in the San Diego Union Tribune, and references an occurrence at a local real estate meeting here last week. Wednesday: Jim Abbott, owner of a San Diego real estate brokerage, backed out from appearing on a real estate event\u2019s panel after he was told to refrain from speaking\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":771,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/771\/web-sites-offer-exciting-options\/","url_meta":{"origin":8475,"position":4},"title":"Web sites offer exciting options","author":"Greg Swann","date":"December 15, 2006","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). Sadly, this is news. In other words, this is the first mention of the Zillow.com upgrades in the Republic. Web sites offer exciting options Depending on whom you talk to, the real estate industry is undergoing a revolutionary change - or\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5786,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5786\/rcom-finally-a-bailout-that-interests-me\/","url_meta":{"origin":8475,"position":5},"title":"R.com – Finally a bailout that interests me… ;-)","author":"Eric Blackwell","date":"November 23, 2008","format":false,"excerpt":"I am not a fan of the recent bailouts. (Too many reasons...Let's don't go there.) But Russell Shaw put forth a bailout plan that has intrigued me. You see...the stock market being low has its advantages. Now's the time to buy back REALTOR.com, NAR. You should be able to get\u2026","rel":"","context":"In "Realty Reality"","block_context":{"text":"Realty Reality","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/realty-reality\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8475"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8475\/revisions"}],"predecessor-version":[{"id":8477,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8475\/revisions\/8477"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}