{"id":8587,"date":"2009-05-24T07:46:21","date_gmt":"2009-05-24T14:46:21","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=8587"},"modified":"2009-05-24T07:46:21","modified_gmt":"2009-05-24T14:46:21","slug":"show-me-paint-the-fence","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8587\/show-me-paint-the-fence\/","title":{"rendered":"Show Me “Paint the Fence”"},"content":{"rendered":"

I have a confession to make: \u00a0CRM isn’t as complicated as people tend to make it. \u00a0Take a look at an app like Salesforce and they purposely build the interface to look like you’re piloting a 747 jet when in reality all you’re looking to do is deepen a few hundred relationships and organize your life. \u00a0We CRM experts like to try and look a lot smarter than we actually are.<\/p>\n

Over the next few weeks, I’d like to share some easy action items that will make managing your database a snap. \u00a0WARNING: I’M FLORIDA EDUCATED SO I TEND TO KEEP THINGS AT A 7TH GRADE LEVEL. \u00a0GREG SWANN: INITIATE\u00a0LOBOTOMY\u00a0NOW.<\/p>\n

Lesson #1: \u00a0Paint the Fence<\/span><\/h2>\n

Remember when Mr. Miyagi made poor Daniel Son paint the fence? \u00a0And wash the car? \u00a0And paint the fence again? \u00a0If we’re gonna make you a black belt database manager, you’re going to have to suck it up too. \u00a0One must not deliver kick to opponent family jewel without proper training.<\/strong><\/p>\n

The most common problem I notice when consulting with mortgage\/real estate professionals: \u00a0the quality of your data sucks.<\/p>\n

    \n
  1. Lazy Data Entry:<\/span><\/strong> \u00a0If you’re populating data from an internet form, expect respondents to take as little time as possible getting to the goodies you’re dangling<\/a>. \u00a0No less than 50% of your data will come in with capitalization, punctuation and other grammatical errors. \u00a0There are some automated ways to help clean this data, and I’ll leave that for another day. \u00a0But in the meantime, I’m asking you to make a habit of cleaning data as you go.<\/li>\n
  2. Incomplete Data:<\/span><\/strong>\u00a0\u00a0For the belly-to-belly folks<\/a>: \u00a0I have my salespeople take the extra 120 seconds to visit a new prospect’s website as they enter data into our CRM system. \u00a0When I find records with just a name and email address, I get pissed. \u00a0When you take the extra time to dig for granular data on a contact, you’re in essence learning more of their story in the process. \u00a0Did my prospect give me a fake phone number (easy to learn if the the phone number on their website is different than the one they gave you!)? \u00a0How Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    I have a confession to make: \u00a0CRM isn’t as complicated as people tend to make it. \u00a0Take a look at an app like Salesforce and they purposely build the interface to look like you’re piloting a 747 jet when in reality all you’re looking to do is deepen a few hundred relationships and organize your […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[325,6],"tags":[363,362,361,360],"class_list":{"0":"post-8587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-crm","7":"category-marketing","8":"tag-data-integrity","9":"tag-database-marketing","10":"tag-mortgage-crm","11":"tag-real-estate-crm","13":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7275,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7275\/putting-the-charm-back-into-crm-introducing-top-of-mind-networks-mark-green\/","url_meta":{"origin":8587,"position":0},"title":"Putting the charm back into CRM: Introducing Top of Mind Networks’ Mark Green","author":"Greg Swann","date":"March 3, 2009","format":false,"excerpt":"Joining us today is Mark Green of Top of Mind Networks, a lender-focused CRM system with automated follow-ups. Mark is a database marketing expert, permission Marketing disciple and overall CRM junkie. He'll bring a dry wit, along with practical execution strategies that'll help you evolve beyond sending meatloaf recipe cards\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6923,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6923\/piling-onto-heap-ill-trade-you-a-big-bunch-of-crm-development-ideas-for-an-affiliate-link-click-through\/","url_meta":{"origin":8587,"position":1},"title":"Piling onto Heap: I’ll trade you a big bunch of CRM development ideas for an affiliate link click-through","author":"Greg Swann","date":"February 16, 2009","format":false,"excerpt":"If your contact information is on any of the BloodhoundBlog Unchained interest lists, I spammed you last week with a form email that pitched the then-upcoming Seattle Unchained preview as well as the still-upcoming BloodhoundBlog Unchained in Phoenix event. The form letter was sent out as bulk email from the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15529\/product-idea-sarah-heidis-helper-in-the-real-world\/","url_meta":{"origin":8587,"position":2},"title":"Product idea: Sarah, Heidi’s helper in the real world.","author":"Greg Swann","date":"January 3, 2012","format":false,"excerpt":"The big buzz in the mobile computing biz is augmented reality, your phone or tablet takes in a scene and then echoes back to you what it can infer from an image and its GPS coordinates, compass direction, etc. This may be cool, or it may be cool like a\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7963,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7963\/finally-a-heap-of-daylite-at-the-end-of-the-tunnel-finding-a-crm-that-doesnt-blow\/","url_meta":{"origin":8587,"position":3},"title":"Finally: A Heap of Daylite at the end of the tunnel (Finding a CRM that doesn’t blow)","author":"Chris Johnson","date":"April 18, 2009","format":false,"excerpt":"Let me be honest.\u00a0 I've been using Google Docs as my CRM for a while.\u00a0 It's been fast--I've got it mapped to a hotkey, and also on my Mac's dashboard.\u00a0 I can collect info on clients, contacts fast.\u00a0 And I can highlight the ones I follow up with, owe something\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10034,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10034\/digital-access-pass-a-membership-sitecrm\/","url_meta":{"origin":8587,"position":4},"title":"Digital Access Pass: A Membership Site\/CRM","author":"Chris Johnson","date":"October 12, 2009","format":false,"excerpt":"I have--as a lot of people know--been searching high and low for a workable CRM for my business. I miss desperately the easy fun that was ACT 6.0, and hated every version after that. I tried Highrise, but it lacked \"activity serieses\" at the time, schedule once, do often.\u00a0\u00a0 I\u2026","rel":"","context":"In "CRM"","block_context":{"text":"CRM","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/crm\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10874,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10874\/internet-conversion-for-the-real-estate-solopreneur\/","url_meta":{"origin":8587,"position":5},"title":"Internet Conversion For The Real Estate Solopreneur","author":"Brian Brady","date":"January 15, 2010","format":false,"excerpt":"Renee Burrows is a real estate agent in Las Vegas whom I respect.\u00a0 I met Renee through Active Rain and have visited with her and her family when they visit Pacific Beach in the summers.\u00a0 I've watched her develop from an agent who was struggling with the down Vegas market\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=8587"}],"version-history":[{"count":12,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8587\/revisions"}],"predecessor-version":[{"id":8599,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/8587\/revisions\/8599"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=8587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=8587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=8587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}