{"id":864,"date":"2007-01-06T18:13:38","date_gmt":"2007-01-07T01:13:38","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=864"},"modified":"2007-04-12T21:21:17","modified_gmt":"2007-04-13T04:21:17","slug":"think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/","title":{"rendered":"Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests . . ."},"content":{"rendered":"<p>BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And &#8212; guess what? &#8212; our audience, by an overwhelming majority, consists of real estate professionals nationwide.<\/p>\n<p>Here&#8217;s the bad news: If you have a real estate weblog, the chances are excellent that your objective is to attract interest from buyers and sellers in your local market. But  &#8212; guess what? &#8212; <i>your<\/i> audience, by an overwhelming majority, very probably consists of real estate professionals nationwide.<\/p>\n<p>Why should this be so?<\/p>\n<p>There are three reasons:<\/p>\n<p>First, the permanent audience for real estate weblogs consists of real estate professionals all over the country &#8212; all over the Anglosphere, really, those countries most strongly influenced by the English language, its customs and traditions.<\/p>\n<p>Second, to the extent that consumers are finding your real estate weblog by <a href=\"http:\/\/www.amazon.com\/Long-Tail-Future-Business-Selling\/dp\/1401302378\" target=\"_blank\">long tail<\/a> search terms, they are evanescent &#8212; fleeting. For one thing, their interest in buying or selling a home has a limited time window; when they&#8217;re done, most of them are done for a long while. And, for another, they&#8217;re flitting in and out from Google just as <i>you<\/i> do, when you&#8217;re searching for something on-line.<\/p>\n<p>But third, and most importantly, you don&#8217;t have a local audience because you are not <i>cultivating<\/i> a local audience.<\/p>\n<p>This year portends to be the Year of the Locality in real estate weblogs. Active Rain is starting a new site call <a href=\"http:\/\/localism.com\/\" target=\"_blank\">Localism.com<\/a>, which is to be devoted to engendering very high long tail organic search engine rankings for locality and neighborhood-level keywords. <a href=\"http:\/\/myhousekey.org\/\" target=\"_blank\">MyHouseKey.org<\/a>, to debut this week, is pursuing the same strategy.<\/p>\n<p>These are not awful ideas, but they&#8217;re not great, either. As with your current conundrum, a long tail searcher is apt to be ephemeral, landing on and lasting at your weblog only an instant.<\/p>\n<p>The better plan, I think, is to get local consumers to come and stay, to come and come back, to favorite your weblog, to &#8212; O, holy of holies! &#8212; <i>blogroll<\/i> your real estate weblog.<\/p>\n<p>I have two ideas on how to do this, one great and one insanely great. I&#8217;ll share the great one, but my <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/#more-864\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And &#8212; guess what? &#8212; our audience, by an overwhelming majority, consists of real estate professionals nationwide. Here&#8217;s the bad news: If you have a real estate weblog, the chances are excellent that your objective is to attract interest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,6,5,16],"tags":[],"class_list":{"0":"post-864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-enduring-interest","8":"category-marketing","9":"category-real-estate","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1538,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1538\/an-renet-taxonomy-identifying-types-of-real-estate-weblogs\/","url_meta":{"origin":864,"position":0},"title":"An RE.net taxonomy: Identifying types of real estate weblogs","author":"Greg Swann","date":"June 14, 2007","format":false,"excerpt":"This is a first strike at a taxonomy of real estate weblogs. Taxonomy is the science of categorizing things. Of course, not everything can be neatly categorized, but the elucidation of categories can focus the mind, helping us to understand where certain weblogs might fit, which are hybrids of two\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2511,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2511\/real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog\/","url_meta":{"origin":864,"position":1},"title":"Real Estate Weblogging 101: Wringing actual commerce out of your commercial weblog","author":"Greg Swann","date":"January 18, 2008","format":false,"excerpt":"I'm engaged in a debate with Dustin Luther at his place, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5677,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5677\/introducing-bloodhoundblognet-free-wordpress-weblogs-for-real-estate-professionals\/","url_meta":{"origin":864,"position":2},"title":"Introducing BloodhoundBlog.net, free WordPress weblogs for real estate professionals","author":"Greg Swann","date":"November 17, 2008","format":false,"excerpt":"Say hello to BloodhoundBlog.net, free WordPress Multi-user weblogs for real estate professionals. We talked about doing this in Orlando, at the scenius on Swallow Hill Road. Where we started was with the idea of WordPress blogs for the CyberProfessionals to practice on. We saw that the right system could serve\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2519,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2519\/ahem-your-goal-is-not-weblog-traffic-your-goal-is-converted-sales\/","url_meta":{"origin":864,"position":3},"title":"Ahem: Your goal is not weblog traffic, your goal is converted sales","author":"Greg Swann","date":"January 20, 2008","format":false,"excerpt":"It might seem like I'm shouting up the drain pipe, but I'm not talking to Dustin -- I'm talking to you. If you were selling a viral product like Skype, where for every 10,000 people with a casual interest in your product, one will turn into a paying customer --\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":459,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/459\/blogoff-post-82-weblog-review-the-phoenix-real-estate-guy\/","url_meta":{"origin":864,"position":4},"title":"Blogoff Post #82: Weblog Review: The Phoenix Real Estate Guy . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Hey, wait. I'm the Phoenix real estate guy. Jay Thompson is an East Valley Realtor who publishes The Phoenix Real Estate Guy weblog. All gussied up in a brand new weblog template, this blog is fun reading. Well-researched, deeply-linked and yet still great fun to read. Jay is the Arizona\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":697,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/697\/the-carnival-of-real-estate-16\/","url_meta":{"origin":864,"position":5},"title":"The Carnival of Real Estate . . .","author":"Greg Swann","date":"November 27, 2006","format":false,"excerpt":"... is up at Real Estate Investing For Real -- but don't blink or you'll miss it. Only four posts are cited this week, because Joshua Dworkin elected to impose a judging standard that -- in my opinion -- has nothing to do with real estate weblogging. Not sour grapes\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=864"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/864\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}