{"id":871,"date":"2007-01-08T15:48:23","date_gmt":"2007-01-08T22:48:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=871"},"modified":"2007-04-01T09:21:32","modified_gmt":"2007-04-01T16:21:32","slug":"hey-buddy-wanna-buy-a-zip-code","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/871\/hey-buddy-wanna-buy-a-zip-code\/","title":{"rendered":"Hey, buddy . . . Wanna buy a Zip Code . . . ?"},"content":{"rendered":"

Eppraisal.com<\/a> and Zillow.com<\/a> today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas.<\/p>\n

Under the Eppraisal.com plan<\/a>, agents will sponsor particular Zip Codes for a fee of $20 a month.<\/p>\n

If you are a real estate professional, you can sponsor any zip code in America and begin connecting with the eppraisal.com users who are eager to understand how much their castle is worth. You’ll be exposed to consumers who are ready to take action on buying, selling or re-financing a home. By sponsoring a zip code, or multiple zip codes, you gain exclusive access to users within the area as well as premium advertising opportunities to those targeted zones for only $20 per month.<\/p><\/blockquote>\n

Zillow’s plans are not as definite at this point:<\/p>\n

Today at Real Estate Connect NY, Zillow president Lloyd Frink talked about a new advertising product coming during the first quarter of this year, one that allows agents and other real individual estate professionals to buy inexpensive, targeted advertising on the site.<\/p>\n

We’re calling it EZAds — and it’s pretty simple — an easy, online way for individual agents and other real estate professionals to buy and customize ads on Zillow.com, targeted to specific searched ZIP codes. The ads show up on ZIP code-specific areas throughout the site, including map pages and home detail pages.<\/p><\/blockquote>\n

No word on pricing, nor availability.<\/p>\n

Curiously, neither site elected to follow the Realtor.com<\/a> business model of selling outrageously large farming areas to multiple, competing agents…
\n<\/p>\n

Technorati Tags: Inman<\/a>, Inman Connect<\/a>, RE Connect<\/a>, RE Connect NYC<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Eppraisal.com and Zillow.com today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas. Under the Eppraisal.com plan, agents will sponsor particular Zip Codes for a fee of $20 a month. If you are a real estate professional, you can sponsor any zip code […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,25],"tags":[],"class_list":{"0":"post-871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1488,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1488\/trulian-overdue-improvement-zillowcom-makes-home-qa-searchable-by-location\/","url_meta":{"origin":871,"position":0},"title":"Trulian overdue improvement: Zillow.com makes Home Q&A searchable by location","author":"Greg Swann","date":"May 31, 2007","format":false,"excerpt":"From the Zillow Blog:One request we received over and over again (including impassioned pleas from our own president, Lloyd Frink) was to let people see a list of Home Q&A in their city or ZIP code. Agents and other real estate professionals want to see what questions are being asked\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":590,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/590\/losing-your-zest-for-life-maybe-you-need-to-give-yourself-a-frank-eppraisal\/","url_meta":{"origin":871,"position":1},"title":"Losing your Zest for life? Maybe you need to give yourself a frank eppraisal . . .","author":"Greg Swann","date":"October 31, 2006","format":false,"excerpt":"The folks behind the RealtyThoughts weblog today launch eppraisal.com, a Zillow-like Automated Valuation Method promising results for 70,000,000 homes. The site is wicked clean, but it wasn't wicked fast -- but I'm willing to cut 'em a break on the assumption that they're seeing a lot of first-day traffic. Differences\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":723,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/723\/use-full-appraisal-to-correctly-assess-houses-true-value\/","url_meta":{"origin":871,"position":2},"title":"Use full appraisal to correctly assess house’s true value","author":"Greg Swann","date":"December 1, 2006","format":false,"excerpt":"This is me from today's Arizona Republic (permanent link): Use full appraisal to correctly assess house's true value Who can best judge what a piece of real property will sell for? We all know the answer to that. The best estimate of the value of real estate will come from\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1324,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1324\/zillow-notes-fear-and-ludditism-advertsing-a-better-farming-strategy-and-more\/","url_meta":{"origin":871,"position":3},"title":"Zillow.com notes: Fear and Ludditism, advertising, a better farming strategy and more","author":"Greg Swann","date":"April 20, 2007","format":false,"excerpt":"Zillow notes: Jay Thompson, The Phoenix Real Estate Guy asks \"Why do so many agents fear Zillow?\" He makes the same point in a BusinessWeek article on the Seattle-based Realty.bot. Brian Brady, America's Most Opinionated Mortgage Broker and a BloodhoundBlog contributor, covers some of the same ground: \"Is your Realtor\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1720,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","url_meta":{"origin":871,"position":4},"title":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools","author":"Greg Swann","date":"August 1, 2007","format":false,"excerpt":"As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1257,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/","url_meta":{"origin":871,"position":5},"title":"Planet Zillow.com: Burgeoning Realty.bot grows, potentially, to become a self-sustaining residential real estate eco-system","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Here's the news. We'll circle back for details and implications. Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories:Any user of the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}