{"id":9107,"date":"2009-07-06T15:56:36","date_gmt":"2009-07-06T22:56:36","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=9107"},"modified":"2009-07-07T17:02:00","modified_gmt":"2009-07-08T00:02:00","slug":"why-web-20-still-hasnt-mastered-the-real-estate-mantra-location-location-location","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9107\/why-web-20-still-hasnt-mastered-the-real-estate-mantra-location-location-location\/","title":{"rendered":"Why Web 2.0 Still Hasn’t Mastered the Real Estate Mantra: LOCATION, LOCATION, LOCATION"},"content":{"rendered":"

\"\"<\/p>\n

So Goggle thinks it’s going to win the real estate search game.\u00a0 As far as I’m concerned, there is no more meaningless a result in an online property search than a red pin designating the location of a property on a map.\u00a0 Take the map above in the example – a snapshot of the the greater New York City area with little red dots designating search results.\u00a0 New York’s a big city with alot of little neighborhoods.\u00a0 Help me understand how this solution is any better than any of the others? How has Google upped the ante in providing a better solution?<\/p>\n

They haven’t.<\/p>\n

What I find interesting about the online search game is how many players fail to understand what makes a particular property unique – desirable – a one of a kind.\u00a0 How does a little red dot convey the weighty significance of LOCATION, LOCATION, LOCATION?\u00a0 I just read Joe Burslem’s post over at FOREM<\/a>, regarding how Google is now getting serious about real estate.<\/p>\n

Should Zillow and Trulia be worried?\u00a0 Not if they view search as a value added activity.\u00a0 SEO juice isn’t necessarily the fuel that runs an effective or valuable search.\u00a0 The content around the search is key.\u00a0 What makes a location important?\u00a0 When consumers seek a home – not a house – what evokes the emotional response?\u00a0 A view?\u00a0 The possibility of walking to a farmer’s market on Sunday, while passing a Starbucks?<\/p>\n

A street view is a “window” into a location, but it doesn’t define it’s personality.\u00a0 Location has an identity.\u00a0 Zillow has already done the homework to identify the boundaries to neighborhoods.\u00a0 Perhaps a valuable next step may be to better identify a neighborhood’s identity – its personality – or maybe link the characteristics of a location to the attributes of a property.<\/p>\n

If a search result can personify a property’s location, consistent with how a consumer lives, the red pin comes alive.\u00a0 Search is meaningful.<\/p>\n

Google – you’ve got your work cut out for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

So Goggle thinks it’s going to win the real estate search game.\u00a0 As far as I’m concerned, there is no more meaningless a result in an online property search than a red pin designating the location of a property on a map.\u00a0 Take the map above in the example – a snapshot of the the […]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,19,25],"tags":[],"class_list":{"0":"post-9107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-real-estate","8":"category-technology","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":508,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/508\/hotpadscom-a-for-rent-by-owner-site-based-on-a-whimsical-map-mash-up\/","url_meta":{"origin":9107,"position":0},"title":"HotPads.com: A for-rent-by-owner site based on a whimsical map mash-up . . .","author":"Greg Swann","date":"October 4, 2006","format":false,"excerpt":"This is the map search screen from HotPads.com, a for-rent-by-owner site launching tonight: This is the most whimsical map mash-up I've seen yet, and the site is a treat if only for the cartoony graphics. In Phoenix, at least, they're aggregating listings from local property management companies, although landlords can\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2008,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2008\/technology%e2%80%a6-a-terrible-thing-to-waste\/","url_meta":{"origin":9107,"position":1},"title":"Technology\u2026 A Terrible Thing To Waste","author":"Sean M. Broderick, CCIM","date":"October 6, 2007","format":false,"excerpt":"Hopefully as a new contributor to the forum I will be able to provide some insight on the commercial side of the business. Without going into the history of the Site To Do Business and its involvement with the CCIM Institute (I\u2019ll save that one for a later date), I\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/143\/a-map-mash-up-on-steroids-building-the-perfect-beast\/","url_meta":{"origin":9107,"position":2},"title":"A map mash-up on steroids: Building the perfect beast . . .","author":"Greg Swann","date":"July 27, 2006","format":false,"excerpt":"The software specification shown hear harkens back to this weblog post in reaction to The Future of Real Estate Marketing's remarks on ShackYack.com, a particulary robust real estate seach tool using a Google Maps mash-up for its interface. Cathy and I designed this as a futher elaboration on the ShackYack.com\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":872,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/872\/metro-brokers-new-map-site-first-we-take-colorado-then-the-world\/","url_meta":{"origin":9107,"position":3},"title":"Metro Brokers’ new map site: First we take Colorado, then — the world!","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Colorado real estate brokerage Metro Brokers announced it's new map-based search engine at Inman Connect. From the Denver Post:Starting today, consumers will be able to go online to find all homes on the market in Colorado. Denver-based Metro Brokers Inc. is launching ColoradoHomeStop.com at the Inman Real Estate Connect conference\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":195,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/195\/pinocchio-wept-the-map-is-never-the-territory-so-even-a-much-much-better-zillowcom-clone-would-not-be-able-to-evaluate-real-property\/","url_meta":{"origin":9107,"position":4},"title":"Pinocchio wept: The map is never the territory, so even a much, much better Zillow.com clone would not be able to evaluate real property . . .","author":"Greg Swann","date":"August 9, 2006","format":false,"excerpt":"David G. from Zillow.com replied to my post yesterday which argues that Zillow.com Zestimates are bunk, which I had proved to my own satisfaction in an earlier post. I'm revisiting the topic -- to everyone's delight, no doubt -- because I want to drive the point home, and because I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":332,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/332\/bedtime-links-lawyer-free-real-estate-zillowing-redfin-dancing-with-the-dinosaurs-the-map-to-mash-up-excellence-and-memorable-truths-about-real-estate-20\/","url_meta":{"origin":9107,"position":5},"title":"Bedtime links: Lawyer-free real estate, Zillowing Redfin, dancing with the dinosaurs, the map to mash-up excellence and memorable truths about Real Estate 2.0 . . .","author":"Greg Swann","date":"September 13, 2006","format":false,"excerpt":"Christine gives a nice run-down of seller-only agency as it is practiced in New York State. This is not very far from the way things used to be done in Arizona, except that, because of Article 26 to the state constitution, lawyers are not required to effect the transfer of\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=9107"}],"version-history":[{"count":2,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9107\/revisions"}],"predecessor-version":[{"id":9109,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/9107\/revisions\/9109"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=9107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=9107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=9107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}