{"id":925,"date":"2007-01-22T09:45:01","date_gmt":"2007-01-22T16:45:01","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=925"},"modified":"2007-01-22T09:45:01","modified_gmt":"2007-01-22T16:45:01","slug":"a-new-agent-guide-to-getting-the-listing-and-getting-over-it","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/925\/a-new-agent-guide-to-getting-the-listing-and-getting-over-it\/","title":{"rendered":"A New Agent Guide to Getting the Listing&#8230; and Getting Over It"},"content":{"rendered":"<p>One of the best pieces of advise I was ever given came from my first Broker. She said that when you encounter disappointment or failure, you have 15 minutes to get over it. Cry, whine, feel sorry for yourself, but in 15 minutes you are going to put it all behind you. I have tried to adopt the 15-minute policy in life and in business, although sometimes my watch is admittedly running a little slow.<\/p>\n<p>Contrary to the clearly posted warnings, objects in the rear view mirror are actually farther than they appear. What you did yesterday, last week, or last year is truly immaterial in real estate. Get mired in your past successes or your past failures and the engine will stall, preventing any future forward progress.<\/p>\n<p>Allan Dalton, President of Realtor.com, was quoted as saying at this year&#8217;s CAR Tech Tuesday event (in reference to Zillow&#8217;s Zestimate concept):<\/p>\n<blockquote><p>One consequence is that consumers will be educated to infer that your home&#8217;s value can be predetermined. If my home&#8217;s value is predetermined, let me just find the person that I can pay the least to execute what&#8217;s preordained&#8230;<\/p><\/blockquote>\n<p>Now, here is the real deal from the trenches. You will certainly encounter the how-low-can-you-go sellers, but these are a minority, at least in the sense that fees alone will dictate their selection of an agent to represent them. We have talked at great length about the personal nature of the real estate transaction, and a seller&#8217;s choice of agent is the perhaps the most personal aspect. I don&#8217;t see any Zillow truly changing those personal dynamics.<\/p>\n<p>If the decision were based solely on objective criteria, the same top-producing agent would get every listing every time, and new agents would never be able to develop business and enjoy success. We know this is not the case. The harsh reality is that the majority of sellers in a listing interview are not <em>hearing<\/em> what you say, but are <em>seeing<\/em> it &#8211; in your appearance, in your mannerisms and in your personality. During the interview, they are deciding not so much whether they like your message but whether they <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/925\/a-new-agent-guide-to-getting-the-listing-and-getting-over-it\/#more-925\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best pieces of advise I was ever given came from my first Broker. She said that when you encounter disappointment or failure, you have 15 minutes to get over it. Cry, whine, feel sorry for yourself, but in 15 minutes you are going to put it all behind you. I have tried [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1422,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1422\/60-minutes-delivers-400-hits-in-sixty-minutes\/","url_meta":{"origin":925,"position":0},"title":"60 Minutes&#8217; Redfin.com story delivers 400 hits in 60 minutes flat . . .","author":"Greg Swann","date":"May 13, 2007","format":false,"excerpt":"Who says the old media is dead? In the hour just ended, Redfin.com's Real Estate Consumer's Bill of Rights: A wolf in sheepskin clothing had over 400 hits from organic search. Just think what might happen if the NAR made reasoned arguments instead of trying to club reality into shape\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1762,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1762\/looking-for-a-traditional-listing-agent-when-redfincom-lets-you-down-60-minutes-has-got-that-covered-too\/","url_meta":{"origin":925,"position":1},"title":"Looking for a traditional listing agent when Redfin.com lets you down? 60 Minutes has got that covered, too!","author":"Greg Swann","date":"August 7, 2007","format":false,"excerpt":"Beau Betts in Seattle writing about the 60 Minutes commercial for Redfin.com:60 Minutes also interviewed Deborah Arends from Re\/Max and represented her as having the \"old school\" real estate mentality and didn't really portray her in the most positive light. Well, I just started laughing when I was browsing the\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":609,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/609\/raking-for-muck-in-phoenix\/","url_meta":{"origin":925,"position":2},"title":"Raking for muck in Phoenix . . .","author":"Greg Swann","date":"November 6, 2006","format":false,"excerpt":"Anthony Barba tips us that the Phoenix real estate market is going to get Drudged tonight. I'll link to it when it happens... Further notice: The article is up. The New York Times and it's full of condescending errors: Hunt Highway is in Queen Creek, 45 minutes south and east\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/158\/feed-the-world\/","url_meta":{"origin":925,"position":3},"title":"Feed the world . . .","author":"Greg Swann","date":"July 31, 2006","format":false,"excerpt":"Because I'm too stupid to sleep, I wrote software to parse my MLS feed into customized XML feeds for the real estate aggregators. I have Trulia.com done (because I want to play with their free maps API) and I have what I need to do Propsmart.com. Google Base, too. What\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1406,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1406\/the-nars-operation-tip-off-how-to-make-yourself-look-guilty-by-protesting-your-innocence\/","url_meta":{"origin":925,"position":4},"title":"The NAR&#8217;s Operation Tip-Off: How to make yourself look guilty by protesting your innocence","author":"Greg Swann","date":"May 10, 2007","format":false,"excerpt":"Matthew Hardy of Real Estate Success Tools sends along a copy of the NAR's press release on this Sunday's 60 Minutes Redfin PR puff piece. We are led by buffoons, avidly drawing attention to the stuff they want everyone to ignore. Two words is too many in reply to this\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":925,"position":5},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}